- Mountain Dew Shimmies Into Shampoos To Promote New Baja Blast Flavor
Marketing Daily, Danielle Oster - Friday, April 11, 2025
Mountain Dew teamed up with Blind Barber for body products including shampoo ...
- Coke Zero Ad Contains Zero Product, Zero Copy
Marketing Daily, Danielle Oster - Friday, April 4, 2025
Ogilvy worked with the brand on a campaign built around acting cla ...
- Coca-Cola Revives 'Share A Coke' With New Digital Elements
Marketing Daily, Danielle Oster - Friday, March 28, 2025
Digital hub will let users customize Coca-Cola packaging with additional names, ...
- Pepsi Purchases Prebiotic Pop Purveyor Poppi For Nearly $2B
Marketing Daily - Top of the News, Danielle Oster - Monday, March 17, 2025
Acquiring one of the biggest brands in the healthy soda space, Pepsi ...
- Mug Brings Back 'Last Dog Standing' For March Madness
Marketing Daily, Danielle Oster - Friday, March 14, 2025
Brand promises to offer free root beer nationally should the winning te ...
- Expect 'Brand-On Brand Battles' Within Soft Drink Category
Marketing Daily, Danielle Oster - Thursday, February 20, 2025
"In most categories, you're fighting private-label products. That's not happening in so ...
- Coca-Cola Finally Releases Its Answer To Olipop, Poppi
Marketing Daily, Danielle Oster - Tuesday, February 18, 2025
Expanding its existing Simply Beverages brand, Coca-Cola's Simply Pop launches in reta ...
- Olipop To Expand Marketing Efforts Following $1.85B Valuation
Marketing Daily, Danielle Oster - Thursday, February 13, 2025
The brand also hired an industry veteran to reshape its leadership structur ...
- Coca-Cola Will Take 'Really Hard Look' At Healthier Soda Category
Marketing Daily, Danielle Oster - Thursday, February 13, 2025
But most important factor in trend epitomized by Olipop is "the confiden ...
- Alix Earle, Other Influencers Star In Poppi's Return To Super Bowl
Marketing Daily, Danielle Oster - Monday, February 10, 2025
The first half of the spot depicts everyday scenarios where people real ...
- 'We All Scream' For Coca-Cola Orange Cream In Flavor's First Ad
Marketing Daily, Danielle Oster - Monday, February 10, 2025
At the center of the campaign is an ad leaning into t ...
- New Pepsi Challenge Kicks Off Super Bowl Weekend
MAD, Fern Siegel - Thursday, February 6, 2025
Pepsi has reignited the Cola Wars with Pepsi Zero Sugar. ...
- Seal Makes Surprise Appearance As A Seal In Mountain Dew Super Bowl Ad
Marketing Daily, Danielle Oster - Thursday, February 6, 2025
Mountain Dew Baja Blast shared the full version of its Super Bo ...
- KDP Pours New Flavors For Cold Beverage Portfolio
Marketing Daily, Danielle Oster - Wednesday, February 5, 2025
Among flavor additions, Dr Pepper Blackberry launched today, with more coming fr ...
- Teaser Ad Reveals Singer Becky G As Star Of Mountain Dew's Super Bowl Spot
Marketing Daily, Danielle Oster - Friday, January 31, 2025
The big game ad will focus on brand's Baja Blast line f ...
- Coca-Cola Launches Orange Cream Flavor -- But Don't Call It 'Permanent'
Marketing Daily, Danielle Oster - Tuesday, January 28, 2025
Coca-Cola plans for the new flavor to be in market until ...
- Pepsi Set To Stage 'NOLA Eats Fest' During Super Bowl Weekend
Marketing Daily, Danielle Oster - Monday, January 20, 2025
The fest will include a "Super Bowl Boil" crowning the city's t ...
- Pepsi Introduces Wild Cherry & Cream As 'Permanent' Flavor Addition
Marketing Daily, Danielle Oster - Wednesday, January 15, 2025
Pepsi Wild Cherry & Cream and Pepsi Zero Sugar Wild Cherry &am ...
- Keurig Dr Pepper Shakes Up Exec Leadership Team
Marketing Daily, Danielle Oster - Tuesday, January 14, 2025
Changes include an expanded remit for CMO Drew Panayiotou, with Eric Gor ...
- Mug Root Beer Fans Can Test Their 'Dawg Status' With New 'Dawg DNA Kit'
Marketing Daily, Danielle Oster - Thursday, January 9, 2025
The brand's "Mug Root Beer Dawg DNA Kit" features a mock-geneology vid ...
- Coca-Cola Honors Jimmy Carter's Legacy Through Nonprofit Donations
Marketing Daily, Danielle Oster - Monday, January 6, 2025
The Atlanta-based company donated $250,000 each to The Carter Center and Habit ...
- Mountain Dew Returning To Super Bowl Without Last Year's Stars
Marketing Daily, Danielle Oster - Monday, December 16, 2024
Aubrey Plaza and Nick Offerman won't be making another appearance in th ...
- SantaCon Santas Prefer Pepsi Zero Sugar, Brand Claims
Marketing Daily, Danielle Oster - Monday, December 16, 2024
Campaign content running across Pepsi's social media is designed to invite consume ...
- Coca-Cola Rolls Back Sustainability Goals As It Faces Greenwashing Lawsuit
Marketing Daily, Danielle Oster - Monday, December 9, 2024
The company's recent updates include both extending timelines to 2035 and reduci ...
- Shaq Introduces Pepsi Holiday Release With 'The Mini Holiday Baking Show'
Marketing Daily, Danielle Oster - Wednesday, December 4, 2024
The campaign is promoting the limited-edition holiday release of Pepsi Zero Sug ...
- Not Everyone Hated That AI-Generated Coca-Cola Holiday Ad
Marketing Daily, Danielle Oster - Saturday, November 23, 2024
Consumers scored the ad "exceptional," a 5.9 out of 6 in System1 ...
- Have Yourself a Glitchy Little Christmas: Coke Goes AI
Mad Blog, Barbara Lippert - Wednesday, November 20, 2024
It takes some kind of special "magic" to create Christmas commercials th ...
- Sprite Casts Timberwolves' Anthony Edwards As 'Anta Claus'
Marketing Daily, Danielle Oster - Tuesday, November 19, 2024
Edwards delivers brand's seasonal offering to holiday revelers in ad that's ...
- Pepsi Goes 'Undercover' To Prove Its Alliance With Burgers
MAD, Fern Siegel - Monday, November 18, 2024
Agents surprise diners, replacing their beverages with Pepsi at big burger cha ...
- Pepsi Goes Undercover At QSRs For Better Burger Pairings
Marketing Daily, Danielle Oster - Thursday, November 14, 2024
The campaign features Pepsi "agents" swapping out patrons' drinks for Pepsi ...