Tag results for "carbonated beverages"
- Diet Coke's Descent"How the mighty have fallen! And by the mighty, of course, I ...
- PepsiCo's Nooyi Steps Down; Ramon Laguarta Named New CEONooyi served as CEO for 12 years. Laguarta has been president since ...
- State Supreme Court Upholds Philly Soda Tax; Battle ContinuesThis is soda tax proponents' first win after big, recent losses in ...
- Sugar Tax Bites As Diet Coke Starts Outselling The OriginalMarketing Week has an interesting read on how Diet Coke is now ...
- Canada Dry Maker Faces False Advertising LawsuitsDr Pepper Snapple now faces two suits over its use of "Made ...
- Pepsi Ad Pumps Brand-Driven Feature Film 'Uncle Drew'Product and movie cross-promotion's the game as Kyrie Irving's beloved Pepsi ad ...
- Dierks Bentley Joins Pepsi's Generations CampaignThe country star is promoting the revived Pepsi Stuff loyalty program, with ...
- Mtn Dew Kickstart TV Spots Go Inside Kevin Hart's HeadThe spots are part of a year-long brand campaign that includes digital, ...
- 2018 Share A Coke Campaign Focuses On Shared MomentsThe names this time are on peel-off labels, with sweeps entry codes ...
- Coca-Cola Jumps On The Rideshare Commerce BandwagonThe beverage giant will start by sampling its Smartwater in Lyft and ...
- 'Sugar Tax' Begins In The UKToday is the day the much talked-about "sugar tax" comes into effect, ...
- Mtn Dew Unleashes Social Buzz Builders For Baja Blast's Retail ReturnA video series will show real fans acting out their tweets about ...
- Mtn Dew Opens New Chapter Of 'Dewey Ryder' SagaThe clueless character, played by Danny McBride, debuted last October as Dale ...
- Fever-Tree Serves Up A New Sponsorship DealFever-Tree, the tonic brand, will replace Aegon as sponsor of The Queen's ...
- UEFA Stars Play Street Paintball For PepsiThis year's sponsorship campaign also features B&W player portraits by Danny Clinch, ...
- Coke Launching Peach, Raspberry FlavorsCoca-Cola is adding two new flavors to its full-sugar core soda line: ...
- Pepsi Got The Most Buzz From The Super BowlAccording to research in Netimperative, Pepsi got the greatest amount of response ...
- Pepsi Unveils Retro SB Ad Celebrating Its History, Classic CampaignsThe Super Bowl ad kicks off a year-long, global Pepsi campaign, "Pepsi ...
- Diet Coke Relaunch Called Out By 'Marketing Week' ColumnistStrong words, as ever, this morning from "Marketing Week" columnist Mark Ritson, ...
- Diet Coke Rebrand And New Flavours Likely To Be Coming To The UKCoca-Cola has hinted to Marketing Week that the refresh of its Diet ...
- Trump Bump: POTUS Downs Diet Coke DailyIn a lengthy profile of President Donald Trump, "The New York Times" ...
- AI Tech Shows Coke's Googlebox Campaign Wins Festive Ad BattleFace-reading AI technology has decided that Coke's Gogglebox Christmas ad is the ...
- Coca-Cola Sponsors Star In Fifa 18In what is believed to be a first, the virtual soccer star ...
- Coca-Cola Launches Campaign To Reinvigorate The Schweppes BrandThe UK's favourite tonic mixer, Schweppes, is taking the battle back to ...
- How Coca-Cola Turned To A UK Start-Up For Ad RatingIf you ever need an example of a global giant coming to ...
- Innocent To Focus On Well BeingInnocent is reworking its brand strategy to focus on health and wellness, ...
- Digital Engagement IndexOn Tuesday (8/15), Sprite uploaded a YouTube video as part of the ...
- Coca-Cola Launches Recycling Campaign In The UKCoca-Cola has launched a sustainability campaign in the UK, centred around encouraging ...
- Mtn Dew's 'Brodie Bot' Offers Facebook AssistanceThe brand recently launched a Facebook Messenger Bot, Assists by Russ," where ...
- Sprite Releases Its First Music Video, New TV Spot The seasonal campaign, part of the brand's "Wanna Sprite" umbrella campaign, is ...
