- Keurig Dr Pepper Picks New CMO For U.S. Refreshment Beverages
Marketing Daily, Danielle Oster - Tuesday, November 12, 2024
Drew Panayiotou joins KDP from Pfizer to take on the role, replaci ...
- Baskin-Robbins, Pepsi Celebrate As Ice Cream Float Turns 150
Marketing Daily, Teresa Buyikian - Friday, October 18, 2024
The two companies are sponsoring a promotional contest that will award t ...
- Mug Root Beer Celebrates National Fetch Day With Promotional Giveaway
Marketing Daily, Danielle Oster - Thursday, October 17, 2024
Mug Root Beer is teaming up with college football stars for ...
- Mountain Dew Unveils New Logo, Visual Identity
Marketing Daily - Top of the News, Danielle Oster - Wednesday, October 9, 2024
Brand will roll out the changes next summer, with the first n ...
- Dr Pepper Continues 'Fansville' Campaign With Unexpected Cameo
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
The latest entry in Dr Pepper's college football campaign features an appearan ...
- Coca-Cola Cans New "Permanent' Flavor 7 Months After Its Debut
Marketing Daily, Danielle Oster - Wednesday, September 25, 2024
Company billed Coca-Cola Spiced, a blend of raspberry and "spiced" flavors, ...
- Pepsi-Carrying Cars Chase Pizza Deliverers To Ensure Cola Pairing
Marketing Daily, Danielle Oster - Thursday, September 12, 2024
The "Pepsi Chase Cars" campaign also includes a promotional partnership with DoorDas ...
- Olipop Takes Playful Jab At Legacy Brand To Promote Flavor Launch
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
"A Can Of Do" tagline is clearly evocative of one legacy bra ...
- Kelly Rowland Stars In Pepsi's Latest Celebration Of Local Food
Marketing Daily, Danielle Oster - Friday, August 30, 2024
In the digital campaign, Rowland highlights her own local favorite, Houston Th ...
- Mountain Dew Lays Claim To Mountain Time Zone
Marketing Daily, Danielle Oster - Tuesday, August 27, 2024
Mountain Dew is introducing an activation geotargeting the entire Mountain Time Zon ...
- Dr Pepper Takes 'Fansville' 'College Football Campaign 'Into The Great Unknown'
Marketing Daily, Danielle Oster - Monday, August 19, 2024
Campaign will include an ad featuring Texas Longhorns star quarterback Quinn Ewer ...
- Coca-Cola, Oreo Are 'Besties' With New Collab
Marketing Daily, Danielle Oster - Wednesday, August 14, 2024
The partnership includes Coca-Cola Oreo Zero Sugar beverage and Oreo Coca-Cola Sandwi ...
- Olipop Teases New Flavor With 'Olipop University'
Marketing Daily, Danielle Oster - Friday, August 2, 2024
The brand is giving college students a chance to win eight cas ...
- Dr. Pepper's Link To 'Cultural Zeitgeist': Marketing Takeaways From Big Bev Earning Calls
Marketing Daily, Danielle Oster - Tuesday, July 30, 2024
CEO Tim Cofer called Creamy Coconut soda Keurig Dr Pepper 's "mo ...
- Dr Pepper Devotes More Ad Budget To TV Than Rivals Coca-Cola, Pepsi
Marketing Daily, Danielle Oster - Tuesday, July 23, 2024
Dr Pepper devoted 92% of its ad spend to TV in t ...
- Kraft Heinz Hires Todd Kaplan As CMO
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2024
Kaplan left PepsiCo last month after 17 years. ...
- Jones Soda Kicks Off Folds Of Honor Partnership
Marketing Daily, Danielle Oster - Wednesday, July 3, 2024
Craft soda brand is donating 50% of sales from its red, whit ...
- White Claw, T-Pain Team Up To Help Keep July 4 Full Of Hard Seltzer
Marketing Daily, Teresa Buyikian - Friday, June 28, 2024
Rapper T-Pain and White Claw launch the Claw Cooler, whose built-in senso ...
- Prime, Starry Among Top-Selling New Beverage Brands In 2023
Marketing Daily, Danielle Oster - Monday, June 24, 2024
Energy and hydration drink brands were among the food and beverage catego ...
- 'World's Ugliest Dog' To Become Face Of Mug Root Beer
Marketing Daily, Danielle Oster - Monday, June 17, 2024
Winner of the Sonoma-Marin Fair's contest will be featured in limited-edition ca ...
- Poppi Soda Faces Lawsuit Over Health Claims
Marketing Daily, Danielle Oster - Tuesday, June 11, 2024
A class-action suit claims Poppi falsely marketed itself as "gut healthy," whi ...
- Coke Studio Teases 2024 Summer Artist Roster
Marketing Daily, Danielle Oster - Tuesday, June 11, 2024
Coke Studio Is partnering with artists including Karol G, NewJeans and Sou ...
- Pepsi CMO Out, Dr Pepper Gaining Ground
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 5, 2024
Dr Pepper moves ahead of Pepsi as the number-two soda brand ...
- Suja Life Acquires Slice, Soda Brand Once Owned By Pepsi
Marketing Daily, Danielle Oster - Wednesday, May 29, 2024
The company plans to relaunch a reformulated version of the brand ...
- Coca-Cola Launches Wozzaah Zero Sugar Flavor, Inspired By African Culture
Marketing Daily, Danielle Oster - Friday, May 24, 2024
Product adds tropical flavors to the Coke formula and will be availab ...
- Coca-Cola Launches Coca-Cola Lens, Consumer Insights Platform
Marketing Daily, Danielle Oster - Saturday, May 18, 2024
Coca-Cola Lens debuted with 16 articles by internal subject matter experts, wi ...
- A Visual Attention Study That Went Terribly Right
Performance Marketing Insider, Laurie Sullivan - Thursday, May 16, 2024
How does a company conduct a study of visual attention and performan ...
- Olipop Partners With Barbie For Peaches & Cream Soda
Marketing Daily, Danielle Oster - Wednesday, May 1, 2024
To promote the limited-edition release, the brand is launching a virtual experien ...
- Play 'Ball': Pepsi Promotes Soccer In Global Push
MAD, Fern Siegel - Tuesday, April 30, 2024
Shot at Wembley's, COPA90's creative work features soccer stars mixing it ...
- Coca-Cola Credits Innovation, Marketing Investments For Strong Q1
Marketing Daily, Danielle Oster - Tuesday, April 30, 2024
In an earnings call, the company also addressed performance expectations around t ...