- Coca-Cola Invites Fans To Create AI Images
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 21, 2023
Coca-Cola is inviting fans to use artificial intelligence to create art wi ...
- Pepsi Zero Sugar Asks Fans To Predict March Madness Losers
Marketing Daily, Steve Ellwanger - Monday, March 13, 2023
The prize is $100,000 for correctly predicting teams that lost each rou ...
- Coca-Cola Will Test Artificial Intelligence To Enhance Creativity As It Resets Costa, BodyArmor
Marketing Daily, Steve Ellwanger - Wednesday, February 22, 2023
The Coca-Cola CEO cited "a bit of a bump in the roa ...
- Keke Palmer Stars In First Spot For PepsiCo's New Lemon-And-Lime Starry Soda
Marketing Daily, Steve Ellwanger - Wednesday, February 15, 2023
Sharing the spotlight with Palmer are the official Starry characters Lem a ...
- Coca-Cola Creates Short Film, Campaign To Educate Consumers About Sustainability Through Music
Inside Performance, Laurie Sullivan - Thursday, December 15, 2022
The Recycled Records campaign introduces an original EP made up of t ...
- Can TikTok Build D2C Brands?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages ...
- Ogilvy Names Vega As Global Creative Lead For Coca-Cola Company
MAD, Fern Siegel - Thursday, September 15, 2022
Based in New York, Vega also joins OpenX, an integrated agency mod ...
- PepsiCo Prevails In Trademark-Infringement Case With Rise Brewing
Marketing Daily, Steve Ellwanger - Thursday, July 28, 2022
Injunction against PepsiCo was overturned by three-judge panel after company cited mo ...
- Google Ads Creative Studio Launches With Custom Video And Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
Google released Ads Creative Studio on Thursday after announcing it last yea ...
- 2 Summery Brands Team Up To Give Away Pool Time
Marketing Daily, Les Luchter - Monday, July 11, 2022
High Noon, E&J Gallo's vodka-based hard seltzer brand, and Swimply, the "Airb ...
- Cowpokes Without Horses Plug RTD Spirit Ranch Rider
Marketing Daily, Les Luchter - Monday, June 27, 2022
Brand aims to "reflect a sense of joy," says co-founder. "The weird ...
- Bang Energy, PepsiCo Breakup Puts Celsius In The Spotlight
CPG Insider, Steve Ellwanger - Friday, June 24, 2022
At least one analyst speculated on the potential for a PepsiCo/Celsius hooku ...
- PepsiCo Launches Mtn Dew Legend, Bev Available Only At Buffalo Wild Wings
Marketing Daily, Steve Ellwanger - Monday, June 20, 2022
PepsiCo Foodservice senior director Alexis Porter explains why Mtn Dew developed ...
- Jack And Coke Marks Soft Drink Giant's Latest Alcoholic Entry
Marketing Daily, Les Luchter - Monday, June 13, 2022
The RTD beverage, which combines Coke with Brown-Forman's Jack Daniel's Tennessee Whiske ...
- HelloFresh, Olipop Celebrate 'Minions' With Pizza & Soda
Marketing Daily, Steve Ellwanger - Monday, June 6, 2022
The functional-soda brand is launching a limited-edition banana cream flavor in t ...
- Youth-Focused Jones Soda, Simply Better Brands Plan Merger
Marketing Daily, Steve Ellwanger - Thursday, April 21, 2022
The $98.9 million million deal joins two profit-challenged marketers focused on young ...
- Bill Nye Stars In Questionable Coke Ad
Marketing Daily, Todd Wasserman - Monday, April 11, 2022
An animatronic version of Nye talks about how we can reuse plasti ...
- 'Lifeguard' David Hasselhoff Teams With SodaStream To Rescue Baby Turtles
Marketing Daily, Steve Ellwanger - Wednesday, March 30, 2022
"Baywatch" actor David Hasselhoff reprises his 1980s lifeguard role in an effo ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
Coca-Cola was the top OTT ad spender among big food and bevera ...
- Izze Juice Depicts Teens Enduring Life's 'F-----g' ('Fizzing') Moments
Marketing Daily, Steve Ellwanger - Monday, March 28, 2022
Inviting someone to a prom can be "f-----g frustrating." Izze brings the ...
- Pepsi Will Host TikTok Music Creators On MTV 'Popstar' Series
Marketing Daily, Steve Ellwanger - Thursday, March 10, 2022
Eight contestants will compete for chance to win financial assistance and st ...
- Coke, Pepsi Debut New Experiences For Mind And Palate
Marketing Daily, Steve Ellwanger - Thursday, February 24, 2022
Scanning a bottle or can of Coke Starlight affords access to ...
- Mtn Dew Skewers Ad Norms In Campaign Fronted By Actor Charlie Day
Marketing Daily, Steve Ellwanger - Thursday, February 17, 2022
Day helps make fun of ad norms like blatant product placement, weari ...
- With Craft Brewery Deal, Monster Beverage Muddles Drink Categories Further
Marketing Daily - Top of the News, Les Luchter - Thursday, January 13, 2022
Soft, hard or energetic, it's still the beverage industry. But these da ...
- Fresca Joins Topo Chico In Coca-Cola's Alcohol Lineup
Marketing Daily, Les Luchter - Thursday, January 6, 2022
Constellation Brands will partner with Coca-Cola to produce and market Fresca Mixe ...
- Here's The Topper, Truly: New Dispensing Lid Combines Two Cans Of Hard Seltzer
Marketing Daily, Les Luchter - Wednesday, December 8, 2021
Last week, Truly Hard Seltzer boasted a category-leading 27 flavors. Now there ...
- For Miller, World's Most Wholesome Dive Bar Is Made Out Of Gingerbread
Marketing Daily, Les Luchter - Monday, December 6, 2021
That's just one small part of holiday gingerbread trend peaking at Lowe' ...
- Only After Defeat Does PepsiCo RISE To The Occasion
CPG Insider, Steve Ellwanger - Friday, November 12, 2021
What on earth was PepsiCo thinking? ...
- Advocacy Group Asks Brands, Grocers To 'Keep Soda In The Soda Aisle' Only
Marketing Daily - Top of the News, Steve Ellwanger - Friday, November 5, 2021
Study conducted at 16 grocery stores in the Washington, D.C. area show ...
- How Real Magic Went Real Bad: Lessons From Coke's Gaming Mishap
Marketing Daily, Josh Smutko - Thursday, October 28, 2021
For example: Pick the right enemy and the right battlefield. ...