- Olipop Seeks Traveling 'Soda Consultants' From Superfan Pool
CPG Insider, Erik Oster - Friday, March 8, 2024
Promotion was inspired by one of the top comments the brand ge ...
- Pepsi Marks 'Thirsty' Brand Platform With DOOH Installations
Out to Launch, Fern Siegel - Thursday, March 7, 2024
The digital work, appearing worldwide, mark the brand's new visual identity. ...
- Coca-Cola Goes K-Pop With K-Wave Zero Sugar
Marketing Daily, Erik Oster - Tuesday, February 27, 2024
Coca-Cola Creations teamed up with K-Pop artists on experiences promoting the late ...
- Pepsi Collab Transforms Shaq's Custom Kicks To Hold Brand's Mini Cans
Marketing Daily, Erik Oster - Monday, February 26, 2024
Pepsi partnered with Reebok, Shaq, and the Shoe Surgeon on customized Reeb ...
- Coca-Cola Touts Success Of Shift To Digital Marketing
Marketing Daily, Erik Oster - Thursday, February 15, 2024
"It took several months to create a TV ad. Now, we're produci ...
- Coca-Cola Introduces First Permanent Addition To Flavor Portfolio In Over 3 Years
Marketing Daily, Erik Oster - Friday, February 9, 2024
Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be available in mo ...
- Aubrey Plaza Deadpans 'Having A Blast' In Mtn Dew's Super Bowl Ad
Marketing Daily, Erik Oster - Wednesday, February 7, 2024
The campaign uses the concept of "having a blast" anywhere, anytime, ...
- BodyArmor Challenges 'Field Of Fake' In Super Bowl Debut
Marketing Daily, Erik Oster - Monday, February 5, 2024
The Coca-Cola brand's regional spot follows the launch of its new ze ...
- Pepsi Wild Cherry Runs 'Get Wild' Ad As NFL Playoffs Kick Off
Marketing Daily, Erik Oster - Monday, January 15, 2024
"#1 Fan" features a millennial dad getting a bit too excited f ...
- A Penny For Your Pop: Wendy's Promotes LTO Of Drinks For 1 Cent
Marketing Daily, Teresa Buyikian - Thursday, December 14, 2023
The Coca-Cola Freestyle kiosk-type drink dispensers allow customer the choice of ov ...
- Pop Goes Hollywood For Xmas With Coca-Cola's 'Santa Stories'
Marketing Daily, Erik Oster - Monday, December 11, 2023
In "The Note," a Scrooge-like figure played by actor Colm Meaney h ...
- Olipop Founder On 'Threading Emotion Into Your Brand DNA'
CPG Insider, Erik Oster - Wednesday, November 22, 2023
"The fact that soda is part of everybody's childhood memories isn't somethi ...
- Shaq Wishes He Were A Little Bit Smaller In Pepsi Mini Effort
Marketing Daily, Erik Oster - Monday, November 20, 2023
Pepsi brings Shaq back in a new ad referencing both his pa ...
- Coca-Cola Celebrates Its Recycled Bottles With Pizza Shop Takeovers
Marketing Daily, Erik Oster - Thursday, October 19, 2023
With "Toss In, Take Out," customers at 11 pizza shops will exchan ...
- Coca-Cola Tastes The Future In AI
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
The limited-edition flavor is the first co-created by human and artificial intelligenc ...
- Pepsi Celebrates Turning 125
Marketing Daily, Erik Oster - Thursday, August 24, 2023
First activation is the 125 Pepsi Diner, an immersive experience that wi ...
- Coca-Cola Celebrates 'Growing Belief' In Women's Soccer As World Cup Winds Down
Marketing Daily, Erik Oster - Friday, August 18, 2023
"Growing Belief" shows trolls' commentary turned into messages boosting women's soccer ...
- Pepsi Takes Field As 'Official Zero' Of the NFL
Marketing Daily, Erik Oster - Wednesday, August 9, 2023
Pepsi is leaning into the number to capitalize on a rule chan ...
- What WHO's Aspartame Classification Means For Bev Industry
Marketing Daily, Erik Oster - Friday, July 28, 2023
Beverage companies responded to the World Health Organization's classifying the artificial sweeten ...
- Ogilvy Selects Woodbury To Lead North American Creative For Coca-Cola
MAD, Fern Siegel - Wednesday, July 19, 2023
Woodbury will be responsible for driving creative work that influences the brand ...
- SodaStream: Making Your Own Pepsi Is Creative, Earth-Friendly Act
Marketing Daily, Les Luchter - Tuesday, June 27, 2023
"If you can dream it, you can stream it," declares a n ...
- Sprite's Hip-Hop Dynasty: Honoring the Beats That Changed the World
CPG Insider, Sarah Mahoney - Friday, June 16, 2023
The "Summer of Drops" campaign celebrates hip-hop's 50th anniversary and the brand ...
- Game On: Coca-Cola, League Of Legends Launch New Flavor
MAD, Fern Siegel - Thursday, June 8, 2023
A limited-edition flavor, Coca-Cola Ultimate, is the brand's first collaboration with ...
- Coke Targets Gamers With 'Ultimate' Limited Edition
Marketing Daily, Les Luchter - Wednesday, June 7, 2023
Coca-Cola teams with Riot Games to launch a limited-edition flavor, Coca-Cola Ultima ...
- Splenda Introduces Peel & Pour Drink Mix
Marketing Daily, Sarah Mahoney - Monday, June 5, 2023
The new product offers multiple servings from a single package, aimed ...
- Rapper Bad Bunny Teams With Apple Music, PepsiCo For 'Press Play On Summer'
Marketing Daily, Steve Ellwanger - Monday, May 22, 2023
QR codes on bottles of Pepsi, Mtn Dew and Starry unlock t ...
- Latina Singer Camila Cabello Leads Olipop Soda's First National Campaign
Marketing Daily, Steve Ellwanger - Thursday, May 4, 2023
In "How To Be Camila" spot, Cabello is seen hanging out wi ...
- Limited-Edition Vizzy Orange Creme Pop Promotes 'Flavor Vibe'
MAD, Fern Siegel - Friday, April 28, 2023
The hard seltzer will be available in mid-May. It joins Vizzy's fo ...
- Experts Give Their Take On Logo Redesigns For Pepsi, Nokia, Fanta
Marketing Daily, Todd Wasserman - Wednesday, April 5, 2023
Branding experts shared their perspective and reactions to new logo designs f ...
- Coca-Cola Invites Fans To Create AI Images
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 21, 2023
Coca-Cola is inviting fans to use artificial intelligence to create art wi ...