- KDP Pours New Flavors For Cold Beverage Portfolio
Marketing Daily, Danielle Oster - Wednesday, February 5, 2025
Among flavor additions, Dr Pepper Blackberry launched today, with more coming fr ...
- Teaser Ad Reveals Singer Becky G As Star Of Mountain Dew's Super Bowl Spot
Marketing Daily, Danielle Oster - Friday, January 31, 2025
The big game ad will focus on brand's Baja Blast line f ...
- Coca-Cola Launches Orange Cream Flavor -- But Don't Call It 'Permanent'
Marketing Daily, Danielle Oster - Tuesday, January 28, 2025
Coca-Cola plans for the new flavor to be in market until ...
- Pepsi Set To Stage 'NOLA Eats Fest' During Super Bowl Weekend
Marketing Daily, Danielle Oster - Monday, January 20, 2025
The fest will include a "Super Bowl Boil" crowning the city's t ...
- Pepsi Introduces Wild Cherry & Cream As 'Permanent' Flavor Addition
Marketing Daily, Danielle Oster - Wednesday, January 15, 2025
Pepsi Wild Cherry & Cream and Pepsi Zero Sugar Wild Cherry &am ...
- Keurig Dr Pepper Shakes Up Exec Leadership Team
Marketing Daily, Danielle Oster - Tuesday, January 14, 2025
Changes include an expanded remit for CMO Drew Panayiotou, with Eric Gor ...
- Mug Root Beer Fans Can Test Their 'Dawg Status' With New 'Dawg DNA Kit'
Marketing Daily, Danielle Oster - Thursday, January 9, 2025
The brand's "Mug Root Beer Dawg DNA Kit" features a mock-geneology vid ...
- Coca-Cola Honors Jimmy Carter's Legacy Through Nonprofit Donations
Marketing Daily, Danielle Oster - Monday, January 6, 2025
The Atlanta-based company donated $250,000 each to The Carter Center and Habit ...
- Mountain Dew Returning To Super Bowl Without Last Year's Stars
Marketing Daily, Danielle Oster - Monday, December 16, 2024
Aubrey Plaza and Nick Offerman won't be making another appearance in th ...
- SantaCon Santas Prefer Pepsi Zero Sugar, Brand Claims
Marketing Daily, Danielle Oster - Monday, December 16, 2024
Campaign content running across Pepsi's social media is designed to invite consume ...
- Coca-Cola Rolls Back Sustainability Goals As It Faces Greenwashing Lawsuit
Marketing Daily, Danielle Oster - Monday, December 9, 2024
The company's recent updates include both extending timelines to 2035 and reduci ...
- Shaq Introduces Pepsi Holiday Release With 'The Mini Holiday Baking Show'
Marketing Daily, Danielle Oster - Wednesday, December 4, 2024
The campaign is promoting the limited-edition holiday release of Pepsi Zero Sug ...
- Not Everyone Hated That AI-Generated Coca-Cola Holiday Ad
Marketing Daily, Danielle Oster - Saturday, November 23, 2024
Consumers scored the ad "exceptional," a 5.9 out of 6 in System1 ...
- Have Yourself a Glitchy Little Christmas: Coke Goes AI
Mad Blog, Barbara Lippert - Wednesday, November 20, 2024
It takes some kind of special "magic" to create Christmas commercials th ...
- Sprite Casts Timberwolves' Anthony Edwards As 'Anta Claus'
Marketing Daily, Danielle Oster - Tuesday, November 19, 2024
Edwards delivers brand's seasonal offering to holiday revelers in ad that's ...
- Pepsi Goes 'Undercover' To Prove Its Alliance With Burgers
MAD, Fern Siegel - Monday, November 18, 2024
Agents surprise diners, replacing their beverages with Pepsi at big burger cha ...
- Pepsi Goes Undercover At QSRs For Better Burger Pairings
Marketing Daily, Danielle Oster - Thursday, November 14, 2024
The campaign features Pepsi "agents" swapping out patrons' drinks for Pepsi ...
- Keurig Dr Pepper Picks New CMO For U.S. Refreshment Beverages
Marketing Daily, Danielle Oster - Tuesday, November 12, 2024
Drew Panayiotou joins KDP from Pfizer to take on the role, replaci ...
- Baskin-Robbins, Pepsi Celebrate As Ice Cream Float Turns 150
Marketing Daily, Teresa Buyikian - Friday, October 18, 2024
The two companies are sponsoring a promotional contest that will award t ...
- Mug Root Beer Celebrates National Fetch Day With Promotional Giveaway
Marketing Daily, Danielle Oster - Thursday, October 17, 2024
Mug Root Beer is teaming up with college football stars for ...
- Mountain Dew Unveils New Logo, Visual Identity
Marketing Daily - Top of the News, Danielle Oster - Wednesday, October 9, 2024
Brand will roll out the changes next summer, with the first n ...
- Dr Pepper Continues 'Fansville' Campaign With Unexpected Cameo
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
The latest entry in Dr Pepper's college football campaign features an appearan ...
- Coca-Cola Cans New "Permanent' Flavor 7 Months After Its Debut
Marketing Daily, Danielle Oster - Wednesday, September 25, 2024
Company billed Coca-Cola Spiced, a blend of raspberry and "spiced" flavors, ...
- Pepsi-Carrying Cars Chase Pizza Deliverers To Ensure Cola Pairing
Marketing Daily, Danielle Oster - Thursday, September 12, 2024
The "Pepsi Chase Cars" campaign also includes a promotional partnership with DoorDas ...
- Olipop Takes Playful Jab At Legacy Brand To Promote Flavor Launch
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
"A Can Of Do" tagline is clearly evocative of one legacy bra ...
- Kelly Rowland Stars In Pepsi's Latest Celebration Of Local Food
Marketing Daily, Danielle Oster - Friday, August 30, 2024
In the digital campaign, Rowland highlights her own local favorite, Houston Th ...
- Mountain Dew Lays Claim To Mountain Time Zone
Marketing Daily, Danielle Oster - Tuesday, August 27, 2024
Mountain Dew is introducing an activation geotargeting the entire Mountain Time Zon ...
- Dr Pepper Takes 'Fansville' 'College Football Campaign 'Into The Great Unknown'
Marketing Daily, Danielle Oster - Monday, August 19, 2024
Campaign will include an ad featuring Texas Longhorns star quarterback Quinn Ewer ...
- Coca-Cola, Oreo Are 'Besties' With New Collab
Marketing Daily, Danielle Oster - Wednesday, August 14, 2024
The partnership includes Coca-Cola Oreo Zero Sugar beverage and Oreo Coca-Cola Sandwi ...
- Olipop Teases New Flavor With 'Olipop University'
Marketing Daily, Danielle Oster - Friday, August 2, 2024
The brand is giving college students a chance to win eight cas ...