The initial launch of PepsiCo’s prebiotic cola for
its flagship brand is coming next week.
Pepsi Prebiotic Cola is premiering on Black Friday, Nov. 28, with Original Cola and Cherry Vanilla varieties. The product will be available nationally for a
short time, through 8-packs sold on Amazon, Walmart.com, and TikTok, as well as DashMart, Kroger.com, and GoPuff in select markets. The limited debut arrives ahead of a broader retail rollout planned
for early 2026.
The event follows PepsiCo’s
acquisition of prebiotic soda brand Poppi, which has its own “Classic Cola” variety, and the first announcement of its prebiotic cola back in July.
Pepsi is positioning
the new release, which contains five grams of sugar and three grams of fiber per can, in line with Poppi’s cola variety, as “Unbelievably Pepsi." That’s the tagline featured in a 15-second video ad.
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The brand is promoting the launch with an
ad running during Amazon Prime’s Black Friday NFL stream of the defending Super Bowl Champ Philadelphia Eagles taking on the Chicago Bears. Running nationally, the in-game ad will be shoppable,
allowing viewers to shop for Pepsi Prebiotic Cola from their screens.
“This breakthrough innovation upholds the iconic taste of Pepsi that people love, now with no artificial sweeteners,
lower sugar and functional ingredients,” Pepsi Vice President of Marketing Gustavo Reyna said in a statement. “It’s an inimitable taste – designed to meet the demands of cola
lovers, cola newcomers, and everyone in between.”
Referring to the prebiotic soda space during a recent earnings call with investors, PepsiCo CEO Ramon Laguarta said, “We didn't
have the platform to go after those opportunities, and the marketplace already some scale players, [making it] a better return for us to go and acquire.
“We’ll continue to do
both as we go along, innovate internally, take some of our big brands into new spaces, rejuvenate the portfolio under the big brands, and at the same time, look outside for tuck-in
acquisitions,” he added. “That might give us a head start on additional scale in segments that are growing faster.”