The Studio produced the creative for
the new Sodastream campaign.
The brand’s latest lineup includes the Sodastream ART Mint, Sodastream MIX, which can carbonate
any beverage, and the popular Sodastream enso. The products offer new design and tech innovations.
The digital campaign, running on Live TV, Disney, Hulu, Amazon, Meta and YouTube,
carries the tag: “Drink better and host better.”
“This campaign represents the next chapter in how we’re bringing the Sodastream brand to life, moving beyond product
utility to celebrate the creativity, individuality, and personality of our consumers," Aliza Leferink, CMO of Sodastream North America, told Out to Launch. "We saw an opportunity to show up
in culture with a campaign that captures the real, sometimes chaotic, but joyful energy of hosting. It’s reinforces our role at the center of how people express themselves, both in what they
drink and how they gather.”
Sodastream is a subsidiary of PepsiCo.
advertisement
advertisement