• by Fern Siegel , February 11, 2026

Volkswagen Australia has launched the latest "Tough feels better in an Amarok" iteration.

The 45-second ad, created by Bernbach, part of Omnicom, is directed by Good Oil’s Torstein Bjørklund. It tracks a couple racing to make it to a wedding. Their shortcut crosses rugged Australian ground, yet the car delivers a smooth, calm ride.

The campaign rolls out nationally across digital, social, out-of-home and radio channels. It marks Volkswagen’s renewed focus on Amarok’s V6 credentials in 2026, with the anticipated Walkinshaw variant launching later in the year.

“What truly sets the Amarok V6 apart in such a competitive segment is the way it feels on the road,” said Steve Hey, Bernbach creative director. “This campaign brings that superior drive experience to life, delivered with a distinctly Volkswagen perspective.”

Bernbach is the new global bespoke agency exclusively for Volkswagen Group, in recognition of DDB co-founder Bill Bernbach’s long and successful relationship with the car marque. Bernbach’s famous 1959 “ThinkSmall” campaign for the iconic VW Beetle broke every ad convention of its time and began a 67-year relationship with VW.