- Car Companies Prevail In Privacy Battle Over Text Message Interception
MediaDailyNews, Wendy Davis - Friday, November 10, 2023
A federal appeals court won't revive claims that car manufacturers violated ...
- How Subaru Makes Good On Its 'Love' Promise
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Subaru of America believes "Love Means Being More Than a Car Company ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...
- Google Campaign Merges Its Browser With The Fastest Sport
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Google's Chrome Speed Challenge spot features F1 McLaren driver Lando Norris, a ...
- BMWs To Integrate TiVo Video Media Platform
Digital News Daily, Karlene Lukovitz - Thursday, May 25, 2023
The Powered by TiVo platform will be in Series 5 and abo ...
- Embracing the "Mobility" of the Lexus Consumer in DOOH
The MediaPost Cases, Lisa Singer - Thursday, March 30, 2023
When consumers step away from "connected experiences," the view into what th ...
- Why Everything's Possible For Hagerty's Truck Driving COO
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 30, 2022
"I just didn't ever feel like there was something that I couldn ...
- Hyundai CMO: Driving Demand & Human Connection
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 28, 2022
"I didn't go exactly where I thought I was going to ...
- Blazing Her Own Path: INFINITI Marketing Director's Road to Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 19, 2022
"I really struggled to have this balance of trying to figure o ...
- Musk Still Can't Tweet Freely About Tesla, Judge Rules
Digital News Daily, Wendy Davis - Wednesday, April 27, 2022
Telsa CEO Elon Musk might soon own Twitter, but must still comp ...
- Rising to the Challenge: the Driving Force Behind Volkswagen's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 27, 2022
"There's no better way to show that you're ready for something th ...
- Google Ads, Fossil Fuel Brands Among Biggest Spenders In U.K.
Search & Performance Insider, Laurie Sullivan - Friday, January 7, 2022
One in five ads served on Google search results for 78 climate-relat ...
- Notable Audience Segments That Fell And Gained In 2021
Search & Performance Insider, Laurie Sullivan - Tuesday, January 4, 2022
First-party data pulled by Audigent looking at major publications via its D ...
- Waymo Partners With China's Geely To Build Autonomous Taxis For U.S. Market
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 29, 2021
Waymo teamed up with Chinese carmaker Geely to build electric, fully autonomo ...
- Is Streaming TV In Self-Driving Cars Next?
TV Watch, Wayne Friedman - Thursday, November 11, 2021
A Vericast survey found only 37% of passengers would not consider streami ...
- Dealing With Controversial TV Content Isn't New For Marketers - But The Olympics?
TV Watch, Wayne Friedman - Friday, July 23, 2021
Toyota, the large, Japanese-based automotive company, will not run TV advertising ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so ...
- Switching Gears: Lexus Broadens it's Image & Audience
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The importance of cultural connection points in advertising still holds true ...
- Consumers Longing To Travel Plan To Hit The Road In The Next 6 Months
Email Insider, Ray Schultz - Tuesday, April 20, 2021
The travel market should recover, but most trips will be domestic, Crit ...
- 'Car Bibles' Relaunches To Include Edit Content
Publishers Daily, Ray Schultz - Thursday, March 4, 2021
The product-review site and its email newsletter are focused on "accessibility," ...
- 'Thrillist' Launches New Vertical, 'Detroit Bureau' Sold To Three Ships
Publishers Daily, Sara Guaglione - Wednesday, December 2, 2020
"The New Gameplan" hub will cover sports fans in the time ...
- Car Rental Giant Enterprise Holdings Confirms Multiple Agency Reviews
Mediapsssst, Richard Whitman - Friday, October 9, 2020
The firm, which owns the Enterprise, National and Alamo car rental companie ...
- Looking To Reach Commuters? Foursquare Data Shows It's Time
Search & Performance Insider, Laurie Sullivan - Thursday, July 9, 2020
Although public transportation remains down from last year's highs, in certain geograph ...
- VW Bans Racist Ad
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
VW has removed a television ad that led to accusations of racis ...
- VW Loses 'Dieselgate' UK Class Action Hearing
Around the Net In MAD London, Sean Hargrave - Monday, April 6, 2020
VW has suffered a legal setback after a UK court sided ...
- MINI Calls Global Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2020
"Campaign" reveals MINI has called a global creative review which will ...
- VW Puts Tribal On Alert
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
VW is reviewing its digital marketing arrangements, putting Tribal Worldwide on aler ...
- BBC Defends Licence Fee By Moving 'Top Gear' To BBC1
Around the Net In MAD London, Sean Hargrave - Wednesday, February 12, 2020
It's arguably the best-known motoring show in the world, and now "T ...
- Fiat Appoints Saatchi & Saatchi In The UK
Around the Net In MAD London, Sean Hargrave - Wednesday, January 29, 2020
Fiat has hired Saatchi & Saatchi as its lead creative agency, droppi ...