- Amid Struggling Car Sales, Stellantis Takes Big Hit
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 1, 2024
With too much inventory, the company is slowing production and increasing incenti ...
- Google Sued Over Data Collection From DMV
MediaDailyNews, Wendy Davis - Tuesday, May 28, 2024
Google allegedly used analytics code to collect personal information from a Californ ...
- How This Mitsubishi VP of Marketing Drives Her Ambition
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 21, 2024
"When I started out, there weren't many women in leadership roles, a ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- TBWA\Chiat\Day NY's Goldberg, Blanch Drive Nissan United's Brand Work
MAD, Fern Siegel - Friday, January 26, 2024
"We look to make Nissan an even more culturally relevant brand," sa ...
- FCC Chair Questions Carmakers On Privacy
PolicyBlog, Wendy Davis - Thursday, January 11, 2024
FCC Chair Jessica Rosenworcel is asking nine car companies and three mobi ...
- Sen. Markey Warns Automakers Against Selling Connected Car Data
MediaDailyNews, Wendy Davis - Monday, December 4, 2023
His letter to CEOs of 14 car companies says that selling consum ...
- Car Companies Prevail In Privacy Battle Over Text Message Interception
MediaDailyNews, Wendy Davis - Friday, November 10, 2023
A federal appeals court won't revive claims that car manufacturers violated ...
- How Subaru Makes Good On Its 'Love' Promise
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Subaru of America believes "Love Means Being More Than a Car Company ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...
- Google Campaign Merges Its Browser With The Fastest Sport
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Google's Chrome Speed Challenge spot features F1 McLaren driver Lando Norris, a ...
- BMWs To Integrate TiVo Video Media Platform
Digital News Daily, Karlene Lukovitz - Thursday, May 25, 2023
The Powered by TiVo platform will be in Series 5 and abo ...
- Embracing the "Mobility" of the Lexus Consumer in DOOH
The MediaPost Cases, Lisa Singer - Thursday, March 30, 2023
When consumers step away from "connected experiences," the view into what th ...
- Why Everything's Possible For Hagerty's Truck Driving COO
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 30, 2022
"I just didn't ever feel like there was something that I couldn ...
- Hyundai CMO: Driving Demand & Human Connection
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 28, 2022
"I didn't go exactly where I thought I was going to ...
- Blazing Her Own Path: INFINITI Marketing Director's Road to Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 19, 2022
"I really struggled to have this balance of trying to figure o ...
- Musk Still Can't Tweet Freely About Tesla, Judge Rules
Digital News Daily, Wendy Davis - Wednesday, April 27, 2022
Telsa CEO Elon Musk might soon own Twitter, but must still comp ...
- Rising to the Challenge: the Driving Force Behind Volkswagen's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 27, 2022
"There's no better way to show that you're ready for something th ...
- Google Ads, Fossil Fuel Brands Among Biggest Spenders In U.K.
Performance Marketing Insider, Laurie Sullivan - Friday, January 7, 2022
One in five ads served on Google search results for 78 climate-relat ...
- Notable Audience Segments That Fell And Gained In 2021
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 4, 2022
First-party data pulled by Audigent looking at major publications via its D ...
- Waymo Partners With China's Geely To Build Autonomous Taxis For U.S. Market
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 29, 2021
Waymo teamed up with Chinese carmaker Geely to build electric, fully autonomo ...
- Is Streaming TV In Self-Driving Cars Next?
TV Watch, Wayne Friedman - Thursday, November 11, 2021
A Vericast survey found only 37% of passengers would not consider streami ...
- Dealing With Controversial TV Content Isn't New For Marketers - But The Olympics?
TV Watch, Wayne Friedman - Friday, July 23, 2021
Toyota, the large, Japanese-based automotive company, will not run TV advertising ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so ...
- Switching Gears: Lexus Broadens it's Image & Audience
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The importance of cultural connection points in advertising still holds true ...
- Consumers Longing To Travel Plan To Hit The Road In The Next 6 Months
Email Insider, Ray Schultz - Tuesday, April 20, 2021
The travel market should recover, but most trips will be domestic, Crit ...
- 'Car Bibles' Relaunches To Include Edit Content
Publishers Daily, Ray Schultz - Thursday, March 4, 2021
The product-review site and its email newsletter are focused on "accessibility," ...
- 'Thrillist' Launches New Vertical, 'Detroit Bureau' Sold To Three Ships
Publishers Daily, Sara Guaglione - Wednesday, December 2, 2020
"The New Gameplan" hub will cover sports fans in the time ...
- Car Rental Giant Enterprise Holdings Confirms Multiple Agency Reviews
Mediapsssst, Richard Whitman - Friday, October 9, 2020
The firm, which owns the Enterprise, National and Alamo car rental companie ...