• by Fern Siegel , March 4, 2025

Mini has appointed Jung von Matt Group Ltd. as its lead creative agency for international campaigns.

Ad work will be produced in the agency’s London and Zurich offices.

Jung von Matt won the account after a competitive pitch. The agency and car company did previous work together in 2000 and 2015-2021.

The incumbent was Anomaly.

The British car brand Mini was founded in 1969 in Oxford and is now owned by BMW, a German automotive company.

Jung von Matt's client work also includes Opel, Erste Group, Hyundai and Buldak.