Jewelry brand Pandora has selected 72andSunny Amsterdam as agency partner, following a competitive review. The agency’s remit includes creative and strategy for the brand’s ongoing new campaigns.   

Pandora was founded in Copenhagen in 1982, and what began as a small shop has since grown into a global brand available in more than 100 countries. 

“72andSunny shares our ambition to make Pandora even more desirable, culturally relevant and distinctive, and we’re excited to partner with them to shape the next chapter of our brand,” said Jennie Farmer, Pandora CMO.   

Other recent wins for the agency include Booking.com, Heineken, Indeed and Midnite.