The latest iteration of "YourVolkswagen" platform debuts with social-first and OOH campaign elements. The initial work was introduced in May 2024.

Created by adam&eveDDB London, the campaign celebrates five drivers who tell true stories about why the brand means so much to them. They include an enthusiast who has owned more than 50 Volkswagen cars.

The campaign runs until Dec. 28 across TikTok, Pinterest and Meta.

Tom Cockram directed the spots, which were produced by Omnicom Production. The new fan stories exist in 20-second and 10-second versions, alongside carousel images.

PHD handled media planning and buying.

Digital-out-of-home runs in key British cities: Liverpool, Manchester, Birmingham and London, including Storm Cromination in West London.

“With YourVolkswagen, we continue to involve our customers and fans — our greatest assets — and work with them to create something that we feel is truly unique and collaborative,” said Sarah Cox-Thornley, head of marketing at Volkswagen UK.

She adds the brand “will always be an inclusive brand, and a love that lasts a lifetime. That’s why it is the people’s car.”

Sam Lecoeur, Chief Client Officer, adam&eveDDB, added creative work tells “scroll-stopping stories about real Volkswagen drivers that are full of feeling.”

Based in London, Berlin, New York and San Francisco, adam&eveDDB's client work includes Amazon, Columbia Sportswear, Eurostar and PlayStation.