Chrysler Pacifica is promoting its new marketing campaign — "Acronyms" — with a snarky air. 

The creative by GSD&M, with production by Spark & Riot, runs on TV, digital and social media.

It hurls acronyms, such as STFU — Stow & go seats, Total glow-up, Freakin' love vacuuming, Upgraded wiggle room— at those who annoy owners.

"For Chrysler Pacifica owners, this minivan isn't just a vehicle, it's the family MVP,” said Olivier Francois, global CMO, Stellantis. 

“That was our insight for ‘Acronyms,’ which takes some of today's most recognizable text message and social-media shorthand and gives it a distinctly family-friendly and Pacifica-focused interpretation,” he added.

GSD&M's work includes Realtor.com, RAM and Capital One.