• by Fern Siegel , Yesterday

Goodwood Revival, a vintage-car motor racing event, has appointed Ark Agency as its lead creative partner.

The win follows a competitive pitch for the account.

The agency's first campaign for Goodwood will launch in February.

Mat Goff, Ark's founder, said: “Goodwood Revival is a Great British icon, a spectacular celebration of historic motor racing, vintage style and timeless craftsmanship. We’re delighted to embark on a new partnership, opening up rich opportunities to introduce Goodwood’s renowned brand and its reputation for excellence to new audiences in the UK and across the world.”

Next year’s Goodwood takes place September 18–20, 2026.

Ark’s clients include EA Sports, Binance, Magners,Huel, loveholidays and Löfbergs.

(Photo: Tom Shaxson)