• by Fern Siegel , February 9, 2026

Even the Tooth Fairy has financial woes.

That's the premise of a new spot for Intuit QuickBooks that debuted during the opening of the Winter Olympics in Milan. Created by BBDO New York, it features cameos from Olympic athletes Alex Morgan, Jamie Anderson and Brady Tkachuk.

The work shows children threatening to sue the Tooth Fairy and protesting because she has failed to show up! The reason? Her office backlog has mired her in financial paperwork, like many small-business owners. And it's caused her to neglect her job. Intuit offers a way to regain equilibrium.

The commercial also signals a new theme for QuickBooks. The tools means work is done for you, rather than a do-it-yourself offer, with both AI agents and humans to consult.

The agency has also done creative for Wells Fargo, Pringles and Candy Crush.