- Guild Helps TeamUSA Athletes Gain Employment
Out to Launch, Fern Siegel - Thursday, September 12, 2024
The new campaign unites athletes and the employment pipeline. ...
- The Olympic Games in the Age of UGC: A New Era of Global Engagement and Celebrity
MAD, Dulani Porter - Monday, September 9, 2024
Athletes now control their narratives, sharing everything from training routines and person ...
- How Brands Should Prepare For The LA Olympics
Mediapsssst, Richard Whitman - Friday, August 30, 2024
Just like the athletes, brands need to start preparing years in advan ...
- Global Sports TV, Streaming Documentaries Hit Record Levels
Advanced TV Insider, Wayne Friedman - Thursday, August 29, 2024
Ampere Analysis says there was a 25% share - 103 sports documentari ...
- What A Difference 5 Days Of Olympic Ad Spending Makes
MediaDailyNews, Joe Mandese - Thursday, August 29, 2024
The good news is the ad market soared 14% in July, maki ...
- Paralympic Athletes Compete, They Don't Participate
MAD, Fern Siegel - Tuesday, August 27, 2024
The social strategy hopes to kick-start a conversation around the language th ...
- Major Sports Pulls Big Streaming Signups: Can Other Genres Do That?
TV Watch, Wayne Friedman - Friday, August 23, 2024
NBCU's Peacock posted strong results for the Paris Olympics, adding 2.8 milli ...
- Nielsen: 'Total TV' Sets Another Record: 41.4% Share In July
Television News Daily, Wayne Friedman - Tuesday, August 20, 2024
The Paris Olympics helped pushed up viewing results significantly over the Ju ...
- Olympics Viewing U.S. Households Up 11% Over Tokyo Games To 60M
Advanced TV Insider, Wayne Friedman - Thursday, August 15, 2024
At least 600,000 new U.S. homes watched some of the Olympics ea ...
- Short-Duration Olympics Events Have Long-Tail Viewing, Study Finds
Television News Daily, Wayne Friedman - Thursday, August 15, 2024
The men's 100-meter final -- where the winning time was 9.79 secon ...
- With Paris' 'Cardboard Beds' In Rear View, Mattress Firm Woos US Olympians
Marketing Daily, Les Luchter - Tuesday, August 13, 2024
Mattress Firm -- which had nothing to do with those beds ...
- Olympics Wrap-Up: Which Brands Found Glory?
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2024
One of Olympic marketing's biggest fans weighs in on what went righ ...
- Report: People Of Color Well-Represented In Olympic Ads
MAD, Steve McClellan - Friday, August 9, 2024
XR Extreme Reach is keeping track and issued an analysis of t ...
- Former Estee Lauder Exec Sunny Choi Makes History At Olympics
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 11, 2024
Choi defeated Portugal's Vanessa, 2-0, in the breaking round-robin. But it wasn ...
- Men's Basketball Gold Scores 19.5M Viewers, Highest Since '96 Games
Television News Daily, Wayne Friedman - Monday, August 12, 2024
Saturday's game, which grew to 22.7 million from 5 to 5:15 P ...
- Simone Biles Leads In Olympic Pageviews
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
Taboola also reports that basketball is the most read-about sport. ...
- In Sputtering Luxury Climate, Olympics Boost Ralph Lauren
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2024
The company managed a slight gain in sales for the quarter whi ...
- 'Oopsie': Prime Co-Founder Logan Paul Admits Spreading Misinformation Re Athletes
Marketing Daily, Danielle Oster - Tuesday, August 6, 2024
Last Friday afternoon, Paul acknowledged his role in spreading misinformation about Alger ...
- With Blind Swimmer And Hot Girl Walks, E.L.F. Cosmetics Gets Athletic
Marketing Daily, Sarah Mahoney - Monday, August 5, 2024
The best-selling beauty brand is using new collaborations to keep its TikT ...
- Olympics: A Hit With Viewers, Good For Brands, Too
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 5, 2024
As the Paris games move into their final stretch, analyst Dipanjan Chatterj ...
- NBC Olympics Are A Summer Standout
TVBlog, Adam Buckman - Tuesday, August 6, 2024
It has been great to see the viewership reports emanating from N ...
- Google Pulls Gemini AI Spot From Olympics
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 4, 2024
"It's unclear who the test audiences were, but they likely did n ...
- Hyundai's Olympic Spot Speaks To Different Kind Of Greatness
Mad Blog, Barbara Lippert - Thursday, August 1, 2024
"It's OK," a thought-provoking Hyundai commercial, takes a more modern, enlightened approa ...
- Hey, Nike: Just Pommel It
Mad Blog, Barbara Lippert - Wednesday, July 31, 2024
Nike's angry, dark approach in "Am I a bad person?" strikes ...
- With 7,000 Hours Of Olympics Coverage, How To Choose?
Mediapsssst, Richard Whitman - Wednesday, July 31, 2024
NBCU enlisted IPG agency Huge to create an AI-powered chat that quick ...
- Lilly's Olympic Spiel: 'Fight Like Hell' For Your Body
Marketing Daily, Les Luchter - Tuesday, July 30, 2024
Eli Lilly's one-minute "One Body" film stresses that everybody might get sic ...
- Paris Games Set Olympic Ad Record, NBCU Scores $1.25B+
Television News Daily, Wayne Friedman - Wednesday, July 31, 2024
NBCU says 70% of the brands advertising in the Paris games a ...
- 'Hello World': Coca-Cola On IOC Partnership Song, Evolution In Music Marketing
Marketing Daily, Danielle Oster - Monday, July 29, 2024
The Coca-Cola Company released "Hello World," an upbeat pop song performed ...
- Kia Launches Olympics Effort For Carnival
Marketing Daily, Tanya Gazdik - Monday, July 29, 2024
With such a large viewing audience, the 2024 Summer Olympics is t ...
- 5 Team USA Sour Cherry Cheerleaders Champion Cheribundi
Marketing Daily, Danielle Oster - Monday, July 29, 2024
Brand ambassadors will promote the benefits of the drink for athletic recover ...