Tag results for "olympics"
- With Naomi Osaka, Levi's Keeps Upping Its Cultural CoolThe denim heavyweight is rolling out a new collaboration with tennis superst ...
- Nielsen's New Gauge Metric: Streaming TV Rises, Cable Loses Ground In JulyStreaming data was boosted by NBCU's coverage of the Tokyo Summer Olymp ...
- YouTube's Tokyo Olympics Viewing Up 7X Vs. Rio GamesYouTube viewers watched more than 200 million hours of the games, repor ...
- Automakers Spend Big On Olympics TV AdsThe Tokyo Olympics garnered the most TV ad impressions (1.7 billion), follow ...
- Did Anyone Watch The Olympics?Olympic TV viewership was down an average of 45%. Based on th ...
- Did NBC Earn Promo Value From Tokyo Olympics?The forthcoming drama "La Brea" -- 188 airings -- totaled 304.5 milli ...
- Why is Everthing Now 'Unprecedented'?What was once considered unthinkable can eventually become acceptable or even popula ...
- NBCU Tokyo Olympics: Prime-Time Viewership Down 42% From 2016 Rio GamesNBCU says it was the most-streamed Olympics event ever at nearly ...
- Suntory Sets Sights On Hometown, Tokyo -- For 2022After its Olympics promotions plans were quashed, spirits giant began social med ...
- Too Many Commercials In NBC's Tokyo Olympics TelecastsWhen does a commercial load become too much of a good thin ...
- A Medal You Can Bite And Eat As WellOlympic medal winners frequently pose biting their medals. Almond maker Blue Diamo ...
- NBC's Olympic Worry: Lack Of Viewer Interest Or Usable Cross-Platform Metric?TV networks have now ramped up their selling magic and sent o ...
- Microsoft Teams Ad Airing During Olympics Gives Viewers Virtual 'Ticket To Tokyo'The ad will premiere during the broadcast on Friday's opening ceremony. Tho ...
- NBCU Posts 33% Higher Q2 Ad Revenues, Olympics Still On Profitable TrackThe games are estimated to have pulled at least $1.3 billion ...
- Ally Highlights Unsponsored Athletes In Olympics EffortAlly Financial is offering $250,000 to help unsponsored athletes pay for essentia ...
- NBCU Has An Olympics Makegood Ad Problem: Is Digital/Streaming The Answer?With viewing numbers down 35% to 40% or more vs. the 20 ...
- At Olympics, Competitions Out-Rate The Opening CeremoniesAt the Olympics, there is emotion and drama, and incredible feats ...
- Olympics Ratings Picked Up Significantly Over WeekendEvents including swimming, women's gymnastics, and the triathlon drove a 61% ratin ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions HigherSo far, there are many more TV commercials -- almost double ...
- Global Streaming Time For Olympics Opening Up 279% Vs. 2018Surprisingly, mobile phones and desktops generated larger shares of streaming time th ...
- Olympics Opening Broadcast Ratings Lowest In 33 YearsAt 16.7 million U.S. viewers, per preliminary NBC data, it's the lowe ...
- Prudential Financial Brings Back 'The Rock'The move marks a renewed emphasis on the company's "Rock solid" financi ...
- Dealing With Controversial TV Content Isn't New For Marketers - But The Olympics?Toyota, the large, Japanese-based automotive company, will not run TV advertising ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV FaltersAlthough traditional TV platforms will decline this year, local TV stations' digit ...
- Nabisco Olympics Spots Champion Togetherness, DiversityScheduled to air during the opening ceremonies on Friday, "Fiercely Together" featur ...
- 'The Washington Post' Debuts Augmented Reality Olympic SeriesNewspaper is working with Led Lab to create an experimental video featur ...
- NBCU's Summer Olympics' Marketing: $51 Million Promo ValueThe bulk of the airings for its Tokyo Summer Olympics promo sp ...
- Toyota Pulls Back From The Olympics In JapanToyota CEO Akio Toyoda will not attend the Olympics opening ceremony, s ...
- Olympics Attracts COVID-19 ProtestsAbout 200 people gathered Sunday for a rally in Tokyo to prote ...
- Discovery, YouTube Ink European On-Demand Content, Ad Partnership For Tokyo OlympicsThe deal is designed to showcase the games offering on the company ...
