- Toyota Affirms Commitment To U.S. Olympics, Paralympics
Marketing Daily, Tanya Gazdik - Thursday, December 17, 2020
The extensions will allow the automaker "to develop plans that will garn ...
- Bridgestone Expands Paralympic Support
Marketing Daily, Tanya Gazdik - Wednesday, August 26, 2020
Bridgestone is evaluating new plans for the spot as it adapts advertisi ...
- IOC Announces New Tokyo Olympics Date: July 23, 2021
Digital News Daily, Karlene Lukovitz - Monday, March 30, 2020
Through intensive work with Japanese authorities, athlete and sports groups, and sponso ...
- Why This Olympian Is Urging You To Support A New Olympic Initiative
MediaDailyNews, Tony Jarvis - Saturday, March 28, 2020
Due to cancellations or postponements of Olympic qualifying events around the worl ...
- Huge Financial Fallout From Olympics Delay
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 24, 2020
The International Olympics Committee said millions of Tokyo hotel rooms had be ...
- Tokyo Olympics Will Be Postponed, IOC Board Member Says
Television News Daily, Wayne Friedman - Monday, March 23, 2020
International Olympic Committee board member Dick Pound says the games are like ...
- Decision On Olympics Will Come By April 22
Marketing Daily, Tanya Gazdik - Sunday, March 22, 2020
IOC President Thomas Bach said cancellation is "not on our agenda," b ...
- Starling Lining Up Olympics Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2020
The challenger bank, Starling, is in talks to become a sponsor ...
- A Canceled Summer Olympics Is TV's Worst-Case Scenario
TV Watch, Wayne Friedman - Thursday, March 5, 2020
Coronavirus fears reach everywhere. The $1.25 billion ad spend NBCU has pull ...
- Olympics 90% Sold At $1.25B, NBCU Insured If Games Are Cancelled
Television News Daily, Wayne Friedman - Tuesday, March 3, 2020
Comcast's NBCU is not expecting a disruption to its airing the Summ ...
- With #NoCompetition, P&G's SK-II Hopes To Stop Olympic Beauty Trolls
Marketing Daily, Sarah Mahoney - Thursday, February 13, 2020
Campaign's ads focus on the way women Olympians are relentlessly judged ...
- Toyota Preps For Olympics, Marketing Chief Expresses Concerns About Coronavirus
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2020
"We need unification not only in the United States but around t ...
- Special Olympics Email Hacked, Phishing Campaign Launched
Email Marketing Daily, Ray Schultz - Friday, January 3, 2020
The phishing email stated that $1,942.49 was about to be debited fr ...
- Tokyo Olympics Now At More Than $1 Billion In National TV Advertising
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
Eight months before the start of the Toyko Summer Olympics, NBCUniversal sa ...
- Programmatic DOOH Takes Hold In Japan As Olympics Approach
Digital News Daily, Karlene Lukovitz - Thursday, December 5, 2019
New Dentsu, NTT Docomo joint venture Live Board, with a marketplace power ...
- USA Triathlon Embraces CBD With Pure Spectrum Partnership
Marketing Daily, Steve Ellwanger - Tuesday, October 22, 2019
USA Triathlon became the first American national governing body in the Olymp ...
- Land Rover Partners With U.S. Ski & Snowboard
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2019
Top U.S. team members will take part in brand events, custom conte ...
- Toyota Supports Tokyo 2020 Olympic Athletes
Marketing Daily, Tanya Gazdik - Thursday, August 22, 2019
The dedicated web page for athletes introduces their stories as Global Te ...
- Publicis Seattle Enlists Participating Athletes To Design 2022 Special Olympics Logo
MAD, Larissa Faw - Tuesday, August 13, 2019
"We've always felt this was never our logo to create -- ...
- NBCU's 2020 Tokyo Olympic Ads Outpace Rio Games
Television News Daily, Wayne Friedman - Tuesday, July 23, 2019
NBC will be making some unusual sales presentations for the Olympics, pitchi ...
- Google Surges To Madison Avenue's No. 1 Supplier In Post-Olympic Comps
MediaDailyNews, Joe Mandese - Friday, June 14, 2019
Shares of ad spending among America's top media companies have shifted markedl ...
- NBCU Leads New Olympic Sales Efforts For 4 Olympic-Paralympic Games
Television News Daily, Wayne Friedman - Thursday, April 18, 2019
The deal, spanning 2021 to 2028, will combine selling of Team U ...
- Aldi Renews Team GB Sponsorship Until 2025
Around the Net In MAD London, Sean Hargrave - Monday, January 28, 2019
Aldi has renewed its Team GB sponsorship until 2015, "Campaign" reports. ...
- Visa, Olympic Committee Showcase New Technology
Marketing Daily, Tanya Gazdik - Friday, October 12, 2018
New payment tech come on the heels of Visa's recent renewal wi ...
- Visa Bows High-Tech Payment Methods For Olympics
AI & IoT Daily, Chuck Martin - Friday, October 12, 2018
Visa and the International Olympics Committee have introduced a set of n ...
- Allianz Makes Multi-Year Olympics Commitment
Marketing Daily, Tanya Gazdik - Thursday, September 20, 2018
The Olympic games and spirit are "very complementary" to the company's bran ...
- NBC Starts 2020 Tokyo Summer Olympics Promos
Television News Daily, Wayne Friedman - Wednesday, July 25, 2018
Some 136 spots have run on The Olympic Channel through July 2 ...
- Publicis Seattle Brands Special Olympics USA
MAD, Larissa Faw - Wednesday, June 27, 2018
The pro bono work includes an overarching "Rise With Us" brand identi ...
- Forecast: Local TV Revenues To Rise 5.8% In 2018
Television News Daily, Wayne Friedman - Monday, April 30, 2018
Traditional local TV advertising will rise 5.8% to $18.2 billion -- ...
- NBCU Scores Big Q1 Ad Results, Comcast Confirms Sky Bid
Television News Daily, Wayne Friedman - Wednesday, April 25, 2018
Comcast confirmed it is bidding $30 billion for UK-based satellite TV operat ...