Tag results for "olympics"
- Team Bridgestone Preps For 2018 OlympicsTeam Bridgestone athletes are selected based on criteria related to the company's ...
- McDonald's Douses Olympic Flame, Ends Deal With IOCThere could be a bidding war for a chance to become a ...
- Olympic Channel Debuts, Promotes Upcoming GamesThe Olympic Channel launches next month and will air year-round Olympics sports ...
- 2018 Winter Olympics To Change Ad Guarantee MetricNBCUniversal will no longer offer Olympic TV marketers guarantees based on a ...
- TV Sports Viewing Dips, But Basketball ClimbsDuring 2016, ESPN accounted for 32% of total viewing. NBCUniversal generated 20% ...
- Publicis Wins IOC Branding/Image Assignment Leading Up To 2018 OlympicsThe selection followed a competitive pitch and will be led out of ...
- Live TV Losses Slow, Smartphone Usage Soars Smartphone usage soared during the Olympics to two hours and 10 minutes ...
- NBC, USOC, Olympic Channel Partner On ProgrammingThe organizations will collaborate to produce and distribute Olympic sports and Olympic-themed ...
- NBCU Posts Strong Q3 Results Due To Summer OlympicsBroadcast TV business overall grew 56.6% during the period to $3.1 billion. ...
- News Websites Dip After The Olympics, Newspapers More ResilientAll the UK's national newspaper Web sites suffered a post-Olympic dip in ...
- Post-Olympic Hangover, Top Ad Spenders Decline In SeptemberThe U.S. advertising marketplace grew only modestly in September -- which nonetheless ...
- Discovery Struck Olympics Deal With BBC Over Fears Of A 'Backlash'Discovery, the owner of Eurosport, struck a shock GBP920m deal to take ...
- What's With Big Sports TV Viewership Decline?Prime time NFL games ratings are down double digit early this season ...
- Rio Olympics Spark TV Advertising, Overall Ad Market Gains August saw a 40% increase in total TV ad spending -- $1 ...
- Channel 4 To Broadcast Next Winter And Summer ParalympicsChannel 4 has agreed to cover the next Summer and Winter Paralympics ...
- The Devaluation Of Sports Sponsorship RightsHave you heard of Rule 40? It is a rule instituted by ...
- Competing Cable Networks Hurt During Olympic CoverageNBCUniversal's Rio Olympics may have not achieved the same broadcast viewing heights ...
- NBC's Rio Olympics: Big Profits But Lower Overall NBC Makegood Liability Although ratings were down for the Olympics, NBCUniversal not only reversed a ...
- NBCU Sports Ad Chief Seth Winter Steps AsideNBCUniversal says the EVP of advertising sales of the NBC Sports Group ...
- National Lottery Campaign Nearly Doubles Awareness Of Team GB LinkWhen the National Lottery launched its "I am Team GB" campaign, the ...
- Adobe Rolls Out Dynamic Ad Insertion Platform For TV Everywhere Adobe on Tuesday will roll out a new approach to the concept ...
- Emotional Olympic TV Ads, Videos Spike Mobile Searches, Social SharesMaking a connection with a brand through an emotional television ad and ...
- Olympic Athletes Score Big TV Results For Home Markets For the entire Olympics, overall prime-time household viewing grew 356% over regular-season ...
- NBC: Millennials Watched More Olympics Than Prime Time NBC says 18-34 viewers posted an average 5.3 Nielsen rating for the ...
- Top Shared Olympics Ads: Crying For GoldThe top shared ads for these Olympics, like most of the ads ...
- Nissan Reveals Its Own Olympics StatsNissan undertook its sponsorship of the Rio Olympic Games with the goal ...
- Clinton Spends Big On Rio Olympics"Hillary for America," Democratic presidential candidate Hillary Clinton's campaign, has spent some ...
- TV Olympics Data: Still Big -- But For How Long?Some Olympic viewership was down 30% at times, with TV advertisers guaranteed ...
- Nike Strikes Gold With Olympic-Related 'Authentic' AdsDuring the Olympics and the weeks leading up to the games, Nike ...
- Rio Pulls Off Mostly Positive Olympics FeedbackRemarkably, considering all the bad press leading up to it, people had ...
