Tag results for "olympics"
- TV Networks Ramp Up On-Air Program PromotionsTotal media value for on-air promotion of linear TV content this ye ...
- Jersey Mike's Subs Pledges At Least $10M For National Special OlympicsThe chain will donate 100% of sales generated on March 30 fr ...
- Any Reasons To Feel Good About The 2024 Olympics?For one, there'll be new sports -- karate, skateboarding and surfing wi ...
- NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 GamesPreliminary total audience delivery for NBC Television Network, USA Network, CNBC a ...
- Winter Olympics Wipeout: A Couple Of TheoriesMedia distractions, too many Olympic events and the state of the wor ...
- Olympics Opening Stream Time +349% Vs 2018, Roku Heavily Dominates Big ScreensBig-screen devices pulled a 43% share of opening-day view time, but handhe ...
- Toyota Paralympian Spot Does Double DutyUnlike the frequently over-the-top Super Bowl creative, Toyota has a history ...
- NBC Says Beijing Olympics Scores Well For Marketers, Nielsen Shows Initial Low TV ViewingNBC says Olympic marketers are getting high value, despite lower initial Nielsen-measur ...
- Comcast Business Airs Inspiring 'Ready For Anything' Spot At OlympicsThe 60-second spot highlights snowboarder Mike Schultz. When he lost his le ...
- A Stalled Race: Olympics AdvertisingThe start of the Olympics may come as a surprise to som ...
- Fat Tire Beer Urges Olympics Sponsors, IOC, To Fight Climate Change"IOC, which has shown leadership in adopting its own climate action plan ...
- Paramount+ Kicks Off 'Mountain of Entertainment' Ad CampaignViacomCBS says four different spots will air in various shows, including t ...
- NBCU Promotes Dan Lovinger To President, NBC Ad Sales, Partnerships With Olympics FocusLovinger will also manage NBCU's advertising with the U.S. Olympic and Paralymp ...
- Olympic Opening Ceremonies Viewing Plummets 63%NBCU's Beijing Winter Olympics opening ceremony sank to a new Olympic line ...
- NBCU Continues To Push On-air Promos For 2022 Beijing Winter OlympicsOver 3 billion impressions have been produced from about 12,157 mostly nation ...
- Bashful About Beijing: Brands Tiptoe Toward Olympics"Brands can't be seen as either too pro-democracy or too pro-China, ...
- NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' TestsAn initial test will start with iSpot.tv and Publicis Media for t ...
- NHL Bows Out Of Olympics Due To COVIDThe NHL and NHL Players' Association will not participate in the 20 ...
- Traditional, Streaming Sports TV Viewing Grows Overall, But Pay TV Subscribers DeclineAlthough pay TV subscriber homes continue to decline overall, regular sports viewe ...
- NBC Ramps Up Beijing Olympics Marketing Amidst Rising Political Concerns In ChinaMuch of the marketing has been around TV promotional spots -- so ...
- In 2022, The Olympics Will Be Promoted After The Super BowlAny TV show that follows the Super Bowl can get extraordinary promoti ...
- With Naomi Osaka, Levi's Keeps Upping Its Cultural CoolThe denim heavyweight is rolling out a new collaboration with tennis superst ...
- Nielsen's New Gauge Metric: Streaming TV Rises, Cable Loses Ground In JulyStreaming data was boosted by NBCU's coverage of the Tokyo Summer Olymp ...
- YouTube's Tokyo Olympics Viewing Up 7X Vs. Rio GamesYouTube viewers watched more than 200 million hours of the games, repor ...
- Automakers Spend Big On Olympics TV AdsThe Tokyo Olympics garnered the most TV ad impressions (1.7 billion), follow ...
- Did Anyone Watch The Olympics?Olympic TV viewership was down an average of 45%. Based on th ...
- Did NBC Earn Promo Value From Tokyo Olympics?The forthcoming drama "La Brea" -- 188 airings -- totaled 304.5 milli ...
- Why is Everthing Now 'Unprecedented'?What was once considered unthinkable can eventually become acceptable or even popula ...
- NBCU Tokyo Olympics: Prime-Time Viewership Down 42% From 2016 Rio GamesNBCU says it was the most-streamed Olympics event ever at nearly ...
- Suntory Sets Sights On Hometown, Tokyo -- For 2022After its Olympics promotions plans were quashed, spirits giant began social med ...
