Commentary
Who Are The Most Marketable US Olympians At The Paris Games?
- by Richard Whitman , Columnist, July 9, 2024
The Olympic Games in Paris will begin Friday July 26 and there’s an expectation that this year’s competition will resume the kind of pre-COVID “normalcy” and excitement that we expect from the quadrennial event.
“This year’s upcoming Games, both physically and from a marketing perspective, feel “back on track,” after the COVID issues that challenged the games in Tokyo and Beijing,” stated Omnicom’s Dallas-based marketing agency TMA in an Olympics pre-brief, adding, “Fans are eager for a return to form.”
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Advertisers appear excited, with NBCUniversal projecting another record for Olympic sales, or more than the $1.25 billion achieved at the Tokyo games.
As for the most marketable individual athletes at this year's competition, TMA proclaims that “women rule.”
Here’s the agency’s list of top athletes by marketability and their key endorsements.
Simone Biles
2. Katie Ladecky
