- Google Kids Space On Android, A Lifetime Branding Experience
Inside Performance, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- mea ...
- National Brands Need To Act Local As Consumers Rethink Priorities Due to COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
A Nextdoor report suggests there is a movement to improve neighborhoods a ...
- Cars Wrapped In Ads Leverage Location Tracking
Connected Thinking, Chuck Martin - Friday, February 14, 2020
Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wra ...
- Sneakers, Streaming And Soul: How Bobby Solez Built His Brand Through Gaming
MediaDailyNews, - Tuesday, October 15, 2019
Now, the greatest awareness of gaming comes from streamers. How can bran ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they a ...
- 7-Eleven: Evolutions In Convenience
The MediaPost Cases, Nina Lentini - Tuesday, November 20, 2018
The focus is predominantly on personalization by incorporating things that are loc ...
- Pivotal: 'Tepid' Marketing Spend Growth In Q3
Mediapsssst, Richard Whitman - Wednesday, November 15, 2017
Pivotal Research analyst Brian Wieser has issued a Q3 spending report th ...
- IAB To Brands: Here's How To Embrace Vertical Video
Digital News Daily, Alex Weprin - Monday, November 13, 2017
The Interactive Advertising Bureau wants marketers and brands to embrace vertical vide ...
- Appboy Raises $50 Million Series D Funding To Take On Marketing Cloud Giants
Email Marketing Daily, Jess Nelson - Friday, August 11, 2017
Appboy reeled in a $50 million Series D investment this week ...
- YouTube Will Track 'Store Visits' For Advertisers
Around the Net in Video, P.J. Bednarski - Wednesday, May 31, 2017
Google's store visits tracker already tracks consumers movements based on search ad ...
- Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2017
The shift in consumer behavior leads to brands bidding on their o ...
- Pluto TV Tries To Fill The OTT Commercial Void
VidBlog, P.J. Bednarski - Tuesday, May 16, 2017
Pluto TV, a commercially-supported streamer, is adding an on-demand TV and mov ...
- Buyers Survey Suggests The Ad 'Experience' Needs A Fix
VidBlog, P.J. Bednarski - Monday, May 15, 2017
A survey from Advertiser Perceptions says things like decluttering Websites, better targeti ...
- Jittery Media Investors See Soft Ad Market, Pay TV Declines
Around the Net in Video, P.J. Bednarski - Friday, May 5, 2017
The Wall Street Journal senses a skittish media investor environment. In par ...
- When It Comes To Viewer Habits, Ad Folks Are The Stranger Things
VidBlog, P.J. Bednarski - Tuesday, April 25, 2017
The Video Advertising Bureau queried ad buyers and marketers about their viewi ...
- Is Programmatic Causing A NewFronts Rethink?
VidBlog, P.J. Bednarski - Wednesday, April 19, 2017
AOL now says it will conduct "closed door client meetings" instead ...
- Is Programmatic Causing A NewFronts Rethink?
VidBlog, P.J. Bednarski - Wednesday, April 19, 2017
AOL now says it will conduct "closed door client meetings" instead ...
- How GoPro Lost Its Vision Thing
Around the Net in Video, P.J. Bednarski - Monday, April 17, 2017
It wanted to become an "exciting media company" but it lost foc ...
- Pewdiepie Crowdsources New Twitch Channel
Around the Net in Video, P.J. Bednarski - Wednesday, April 12, 2017
Felix Kjellberg's Pewdiepie, the biggest thing on YouTube, has crowdsourced a new outl ...
- Whatever Happened To Michelle Phan? This
Around the Net in Video, P.J. Bednarski - Monday, April 10, 2017
The huge YouTube star more or less dropped out of sight ...
- Except For Porn, Gamers, Virtual Reality A Slow Build
VidBlog, P.J. Bednarski - Friday, April 7, 2017
A virtual reality pornography site has some pretty interesting usage statistics abo ...
- BrainJuicer Rebrands As System1
Online Video Daily, P.J. Bednarski - Tuesday, April 4, 2017
Behavioral science and marketing company BrainJuicer announced it will rebrand as Syste ...
- Analyst: Google May Not Be Working Fast Enough On 'Brand Safety' Issues
Real-Time Daily, Tobi Elkin - Monday, March 27, 2017
The number of marketers suspending advertising on Google is growing beyond t ...
- All Hail To Big Advertisers And Their Empty Gestures
VidBlog, P.J. Bednarski - Thursday, March 23, 2017
YouTube advertisers pulling out probably won't harm themselves. Large corporations and advertise ...
- Agencies Do 6-Second YouTube 'Classics'
Around the Net in Video, P.J. Bednarski - Tuesday, March 14, 2017
At SXSW, agencies showed off their versions of classic novels, using six-seco ...
- Advertisers Wonder About Snap's Measurement
Around the Net in Video, P.J. Bednarski - Friday, March 3, 2017
Snap's popular mobile video ads start at $10,000 per month, while a ...
- What's The Upside News About PewDiePie?
Online Video Daily, Matt Seiler - Friday, March 3, 2017
Marketers can learn a lot from bad examples about how to ma ...
- The New Streamers: Everybody's Got A (Bad) Angle
VidBlog, P.J. Bednarski - Thursday, March 2, 2017
Each of the streamers seem to offer the same thing s--or, significantl ...
- Advertisers Should Like YouTube TV
VidBlog, P.J. Bednarski - Wednesday, March 1, 2017
From a targeting perspective,YouTube TV should be mighty helpful to advertisers, a ...
- AwesomenessTV Is All About Gen Z, CEO Says
Around the Net in Video, P.J. Bednarski - Tuesday, February 14, 2017
All the talk about millennials is getting old, like they are. Awesomeness ...