Tag results for "marketing/branding/advertising"
- It's the Real Thing: Coca-Cola's Data-Driven Director"You gotta just keep going, and [I'm] not sure how long I' ...
- Ad Context Affects Consumer Views About Social Values Of BrandsBrands that advertise next to positive articles about environmental issues are mo ...
- Travel Site Leverages Data & Analytics in OOH Brand CampaignHow do you grow your brand in an extremely fragmented market? F ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking EarsWhat do you do if your company is being described as "stodg ...
- Bold & Empathetic: Prerequisites of Adore Me's Entrepreneurial CMO"I've always been part risk taker, a bit impulsive...so actually, never fe ...
- Bonobos CEO: Leading with Instinct & Positivity"I was told by someone I was working with that I h ...
- Don't Conform, Disrupt & Be Yourself: Advice From TomboyX's Newest CEO"If you're trying to fit in then you're not yourself, you're tryi ...
- WFA Reels In Commitments To Its Planet Pledge InitiativeThe initiative is designed to put marketers in a position where th ...
- WFA Study Finds Media 'Capability Gaps'According to the study, there are five areas where multinational marketers a ...
- Hallmark's VP: When You Care Enough to Do the Very Best"When you push and do it and try something new, great thin ...
- One Club, Popeyes Team Up For BIPOC Food Marketing CourseSponsored by Popeyes, the One Club is launching the course this fal ...
- High Marks for Grammarly's Production-Free Ad CampaignWhat do you do when a client asks you to produce ...
- Breaking the Mold: Jackson Hewitt's Newest Marketing VP"You know, you're never going to get a job." Jackson Hewitt's ...
- Visa Gets A Brand Makeover, New Positioning With 'Meet Visa' CampaignThe 60-second spot created by Visa's creative AOR, Wieden+Kennedy, redefines Visa ...
- WFA Launches Global Census Of The Advertising And Marketing IndustryThe survey is designed to assess progress on the diversity front ...
- SimpliSafe Secures Its Next Growth StrategySimpliSafe, the category-defining brand of DIY home security, has already succeeded ...
- Finding Burger King Moments In A Fractured MediaverseBurger King is prioritizing the moments that matter for the company ...
- Kantar To Acquire Chicago-Based Numerator For $1.5 BillionAccording to the companies, the combined data assets will provide insights in ...
- WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up ProgramThe marketing trade group said its new Planet Pledge and accompanying resear ...
- Google Kids Space On Android, A Lifetime Branding ExperienceCan parents trust Google enough to commit to Kids Space -- mea ...
- National Brands Need To Act Local As Consumers Rethink Priorities Due to COVID-19A Nextdoor report suggests there is a movement to improve neighborhoods a ...
- Cars Wrapped In Ads Leverage Location TrackingNickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wra ...
- Sneakers, Streaming And Soul: How Bobby Solez Built His Brand Through GamingNow, the greatest awareness of gaming comes from streamers. How can bran ...
- Southwest's 'Story' Campaign Optimizes Targeting StrategiesThe videos show the back stories of each traveler before they a ...
- 7-Eleven: Evolutions In ConvenienceThe focus is predominantly on personalization by incorporating things that are loc ...
- Pivotal: 'Tepid' Marketing Spend Growth In Q3Pivotal Research analyst Brian Wieser has issued a Q3 spending report th ...
- IAB To Brands: Here's How To Embrace Vertical VideoThe Interactive Advertising Bureau wants marketers and brands to embrace vertical vide ...
- Appboy Raises $50 Million Series D Funding To Take On Marketing Cloud GiantsAppboy reeled in a $50 million Series D investment this week ...
- YouTube Will Track 'Store Visits' For AdvertisersGoogle's store visits tracker already tracks consumers movements based on search ad ...
- Brands See Consumer Loyalty Shift In adMarketplace Paid Ad ModelThe shift in consumer behavior leads to brands bidding on their o ...
