Tag results for "marketing/branding/advertising"
- WFA Launches Global Census Of The Advertising And Marketing IndustryThe survey is designed to assess progress on the diversity front ...
- SimpliSafe Secures Its Next Growth StrategySimpliSafe, the category-defining brand of DIY home security, has already succeeded ...
- Finding Burger King Moments In A Fractured MediaverseBurger King is prioritizing the moments that matter for the company ...
- Kantar To Acquire Chicago-Based Numerator For $1.5 BillionAccording to the companies, the combined data assets will provide insights in ...
- WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up ProgramThe marketing trade group said its new Planet Pledge and accompanying resear ...
- Google Kids Space On Android, A Lifetime Branding ExperienceCan parents trust Google enough to commit to Kids Space -- mea ...
- National Brands Need To Act Local As Consumers Rethink Priorities Due to COVID-19A Nextdoor report suggests there is a movement to improve neighborhoods a ...
- Cars Wrapped In Ads Leverage Location TrackingNickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wra ...
- Sneakers, Streaming And Soul: How Bobby Solez Built His Brand Through GamingNow, the greatest awareness of gaming comes from streamers. How can bran ...
- Southwest's 'Story' Campaign Optimizes Targeting StrategiesThe videos show the back stories of each traveler before they a ...
- 7-Eleven: Evolutions In ConvenienceThe focus is predominantly on personalization by incorporating things that are loc ...
- Pivotal: 'Tepid' Marketing Spend Growth In Q3Pivotal Research analyst Brian Wieser has issued a Q3 spending report th ...
- IAB To Brands: Here's How To Embrace Vertical VideoThe Interactive Advertising Bureau wants marketers and brands to embrace vertical vide ...
- Appboy Raises $50 Million Series D Funding To Take On Marketing Cloud GiantsAppboy reeled in a $50 million Series D investment this week ...
- YouTube Will Track 'Store Visits' For AdvertisersGoogle's store visits tracker already tracks consumers movements based on search ad ...
- Brands See Consumer Loyalty Shift In adMarketplace Paid Ad ModelThe shift in consumer behavior leads to brands bidding on their o ...
- Pluto TV Tries To Fill The OTT Commercial VoidPluto TV, a commercially-supported streamer, is adding an on-demand TV and mov ...
- Buyers Survey Suggests The Ad 'Experience' Needs A FixA survey from Advertiser Perceptions says things like decluttering Websites, better targeti ...
- Jittery Media Investors See Soft Ad Market, Pay TV DeclinesThe Wall Street Journal senses a skittish media investor environment. In par ...
- When It Comes To Viewer Habits, Ad Folks Are The Stranger ThingsThe Video Advertising Bureau queried ad buyers and marketers about their viewi ...
- Is Programmatic Causing A NewFronts Rethink?AOL now says it will conduct "closed door client meetings" instead ...
- Is Programmatic Causing A NewFronts Rethink?AOL now says it will conduct "closed door client meetings" instead ...
- How GoPro Lost Its Vision ThingIt wanted to become an "exciting media company" but it lost foc ...
- Pewdiepie Crowdsources New Twitch Channel Felix Kjellberg's Pewdiepie, the biggest thing on YouTube, has crowdsourced a new outl ...
- Whatever Happened To Michelle Phan? ThisThe huge YouTube star more or less dropped out of sight ...
- Except For Porn, Gamers, Virtual Reality A Slow BuildA virtual reality pornography site has some pretty interesting usage statistics abo ...
- BrainJuicer Rebrands As System1Behavioral science and marketing company BrainJuicer announced it will rebrand as Syste ...
- Analyst: Google May Not Be Working Fast Enough On 'Brand Safety' IssuesThe number of marketers suspending advertising on Google is growing beyond t ...
- All Hail To Big Advertisers And Their Empty GesturesYouTube advertisers pulling out probably won't harm themselves. Large corporations and advertise ...
- Agencies Do 6-Second YouTube 'Classics'At SXSW, agencies showed off their versions of classic novels, using six-seco ...
