- How the WNBA Can Build a More Powerful Brand
MAD, Jim Misener - Friday, October 18, 2024
The WNBA is more than a league. It is a brand. A ...
- Publicis, Accenture Help Mondelez Launch New Gen AI Platform
MAD, Steve McClellan - Friday, September 27, 2024
Publicis Groupe will be responsible for building the Gen AI foundation th ...
- How This Windsor VP Of Marketing Continues To Inspire
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 26, 2024
Catherine Seaton discusses the power of saying "yes" to new opportunities, embraci ...
- Tupperware Name Will Survive Bankruptcy
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, September 22, 2024
The company has suffered from genericization, which is when a brand na ...
- How This Strawberry Frog Exec Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 29, 2024
Rasika Narang shares her journey from her early days in India ...
- Four Ways AI Helps You Understand Your Customers
MAD, Jim Misener - Wednesday, August 21, 2024
Here's the catch: to realize the benefits of AI, you'll probably ne ...
- Multicultural Marketing Needs A Rebrand
MAD, Sandy Rubinstein - Wednesday, August 21, 2024
A lot of multicultural campaigns that go to market have produced one-dimension ...
- Holiday Planning For Brands And Agencies Starts Right About...Now
Mediapsssst, Richard Whitman - Friday, August 9, 2024
Or at the very latest when you get from vacation. Stagwell agen ...
- VML, Contentful Explore Content Chaos And How To Tame It
Mediapsssst, Richard Whitman - Friday, August 2, 2024
Their new report, Controlling Content Chaos is billed as a "C-Suite gui ...
- How This Sanofi VP Is Living Her Greatness
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 7, 2024
Excellent advice Jordana Barish offers to anyone beginning their career, and she ...
- Combining Good Karma With Good Business: Myosin's Marketing Reimagined
Mediapsssst, Richard Whitman - Tuesday, July 30, 2024
The marketing agency has unveiled a new platform designed to showcase brand ...
- The Choice Is Clear For This Wisp Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 25, 2024
Staying true to herself wasn't always easy for Jenny Dwork. Wisp's ...
- Who Are The Most Marketable US Olympians At The Paris Games?
Mediapsssst, Richard Whitman - Tuesday, July 9, 2024
"Women rule," according to a rundown provided by Omnicom marketing agency TM ...
- Why This Sanofi Exec Is Very Comfortable In Her Own Skin
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 11, 2024
"I always had almost an imposter syndrome a little bit, and ...
- No Compromising For This Sweet Loren's SVP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 28, 2024
"I don't necessarily have to be the person who speaks first ...
- 'Despicable Me 4,' King's Hawaiian Team For Co-Promotion Efforts
MAD, Fern Siegel - Tuesday, June 25, 2024
In the ad, the Minions enjoy a barbecue - with explosive resu ...
- How This Sprinkles' CMO Finds Her Joy
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 20, 2024
"There isn't this separation between personal life and work life, especially ...
- American Family Insurance Taps Love As Brand Ambassador
Out to Launch, Steve McClellan - Thursday, June 6, 2024
American Family Insurance has added Green Bay Packers Quarterback Jordan Lo ...
- The Driving Force Behind This General Motors' VP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"Did I plan it? No, it was always just being open ...
- Nehemiah's CMO With Staying Power
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"When I look at an opportunity in my life that really transform ...
- Why Community is King: Q&A With Amrapali Gan
MediaDailyNews, Colin Kirkland - Tuesday, May 28, 2024
Amrapali Gan, founder of agency Hoxton Projects and former CEO of OnlyFan ...
- How This Super.com VP Created Right Brain & Left Brain Harmony
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 23, 2024
"There are different ways to approach the same problem or challenge a ...
- Why Life Is Bueno For This Ferrero SVP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 16, 2024
"There's this idea of Instagram versus reality and things feeling like th ...
- From Orphan To VP... Why This SOKO Ad Exec Had "No Option" But Succeed
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I'm Brazilian, as I said, but I'm also lesbian, and I ca ...
- This Merck Exec's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 12, 2024
"It really forced me to grow up quickly, but it was o ...
- Deloitte Digital's Secret GAI Branding Tool - Here's How I Tested It
Performance Marketing Insider, Laurie Sullivan - Friday, March 22, 2024
Deloitte Digital will unveil something most companies have been hesitant to shar ...
- Cognitiv Uses AI To Create Its First DOOH Brand Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Cognitiv launched its first brand campaign, a digital out-of-home experience using de ...
- Why This Taylor Morrison Exec Continues To Shake Things Up
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 28, 2024
"My husband is a stay-at-home dad, and, I think, still in 202 ...
- How This Central Garden & Pet VP Is Making Her Own Way
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 14, 2024
"Transitioning from that little young girl in Havana, I've always dreamed ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...