Tag results for "marketing/branding/advertising"
- Southwest's 'Story' Campaign Optimizes Targeting StrategiesThe videos show the back stories of each traveler before they are ...
- 7-Eleven: Evolutions In ConvenienceThe focus is predominantly on personalization by incorporating things that are local ...
- Pivotal: 'Tepid' Marketing Spend Growth In Q3Pivotal Research analyst Brian Wieser has issued a Q3 spending report that ...
- IAB To Brands: Here's How To Embrace Vertical VideoThe Interactive Advertising Bureau wants marketers and brands to embrace vertical video, ...
- Appboy Raises $50 Million Series D Funding To Take On Marketing Cloud GiantsAppboy reeled in a $50 million Series D investment this week to ...
- YouTube Will Track 'Store Visits' For AdvertisersGoogle's store visits tracker already tracks consumers movements based on search ads. ...
- Brands See Consumer Loyalty Shift In adMarketplace Paid Ad ModelThe shift in consumer behavior leads to brands bidding on their own ...
- Pluto TV Tries To Fill The OTT Commercial VoidPluto TV, a commercially-supported streamer, is adding an on-demand TV and movie ...
- Buyers Survey Suggests The Ad 'Experience' Needs A FixA survey from Advertiser Perceptions says things like decluttering Websites, better targeting ...
- Jittery Media Investors See Soft Ad Market, Pay TV DeclinesThe Wall Street Journal senses a skittish media investor environment. In part, ...
- When It Comes To Viewer Habits, Ad Folks Are The Stranger ThingsThe Video Advertising Bureau queried ad buyers and marketers about their viewing ...
- Is Programmatic Causing A NewFronts Rethink?AOL now says it will conduct "closed door client meetings" instead of ...
- Is Programmatic Causing A NewFronts Rethink?AOL now says it will conduct "closed door client meetings" instead of ...
- How GoPro Lost Its Vision ThingIt wanted to become an "exciting media company" but it lost focus ...
- Pewdiepie Crowdsources New Twitch Channel Felix Kjellberg's Pewdiepie, the biggest thing on YouTube, has crowdsourced a new ...
- Whatever Happened To Michelle Phan? ThisThe huge YouTube star more or less dropped out of sight in ...
- Except For Porn, Gamers, Virtual Reality A Slow BuildA virtual reality pornography site has some pretty interesting usage statistics about ...
- BrainJuicer Rebrands As System1Behavioral science and marketing company BrainJuicer announced it will rebrand as System1 ...
- Analyst: Google May Not Be Working Fast Enough On 'Brand Safety' IssuesThe number of marketers suspending advertising on Google is growing beyond the ...
- All Hail To Big Advertisers And Their Empty GesturesYouTube advertisers pulling out probably won't harm themselves. Large corporations and advertisers ...
- Agencies Do 6-Second YouTube 'Classics'At SXSW, agencies showed off their versions of classic novels, using six-second ...
- Advertisers Wonder About Snap's MeasurementSnap's popular mobile video ads start at $10,000 per month, while ads ...
- What's The Upside News About PewDiePie?Marketers can learn a lot from bad examples about how to make ...
- The New Streamers: Everybody's Got A (Bad) AngleEach of the streamers seem to offer the same thing s--or, significantly, ...
- Advertisers Should Like YouTube TVFrom a targeting perspective,YouTube TV should be mighty helpful to advertisers, and ...
- AwesomenessTV Is All About Gen Z, CEO SaysAll the talk about millennials is getting old, like they are. AwesomenessTV ...
- Facebook Adds Audit, Third-Party Ad VerificationAfter a handful of admitted measurement mistakes, Facebook says it will undergo ...
- BtoB Marketers Like Videos, Though Fewer Believe They Produce Many Leads Or SalesAccording to a new survey from DemandWave, 82% of BtoB marketing execs ...
- Snapchat Tells Its Partners To Clean Up Their ActsSnapchat says it is now barring publishers in its Discover section from ...
- Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'Leave it to Gary Vaynerchuk, CEO of VaynerMedia, to drop a few ...
