Girlilla's Jennie Smythe on betting on herself, being
visible, and the Pink Bubble.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some
truly impressive women -- not only for the work they do, but their stories behind the scenes. With
Brand Insider: BTS, I get to pull back the curtain on some of the most influential women
marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
October is Breast
Cancer Awareness Month, and for Nashville-based music marketing CEO and founder of Girlilla Marketing, Jennie Smythe, the cause is deeply personal. Eight years after her breast cancer diagnosis, she
continues to navigate the realities of survivorship—while embracing each day with gratitude, purpose, and a drive to create change. In this episode of Brand Insider: BTS, Jennie shares her
journey with Lisa Singer, the hope she feels for a breast cancer vaccine in our lifetime, and how trusted resources like Susan G. Komen helped her turn fear into advocacy. With a client roster of a
who’s who in household names- including Paul Simon, Willie Nelson, Darius Rucker, Brooke Shields, and Kristin Chenoweth- Jennie also opens up about building her all-female agency, writing her
memoir Becoming Girlilla, and why betting on yourself is always worth the risk. Watch the full conversation in the video above.
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