- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience Segments
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
The arrangement is built on Epsilon's data on 250 million U.S. consum ...
- Outbound Marketing And The Omnichannel Stack
Around the Net in Email, Ray Schultz - Tuesday, May 9, 2023
Email is at the center of most omnichannel outbound marketing platforms. Y ...
- Five Ways Email Marketing Has Changed In The Last 10 Years
Around the Net in Email, Ray Schultz - Wednesday, April 26, 2023
Email may be viewed as an old medium. But people who thi ...
- Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
The partnership will provide a product catalog, enhanced formats, activation and optimizati ...
- Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- The Cold Pitch: B2B Brands In Most Sectors Prefer Email For Outreach
Email Insider, Ray Schultz - Tuesday, February 14, 2023
But some suffer from deliverability issues and other problems, Belkins reports. ...
- It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
Email Insider, Ray Schultz - Friday, January 27, 2023
Over half of all firms are increasing their direct-mail budget this yea ...
- Intuit Mailchimp Offers New Multichannel Capability
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Mailchimp has unveiled a tool that offers one view for marketing campaig ...
- QR Code Platform Beaconstac Raises $25M
Digital News Daily, Colin Kirkland - Tuesday, January 17, 2023
"In a world where touchpoints between brand and consumer have grown exponentiall ...
- Brands Differ In Their Levels Of Marketing Maturity
Email Marketing Daily, Ray Schultz - Monday, January 16, 2023
Smarter firms are using email, a source of first-party data, instead ...
- Walmart Offering Its Retail Tech Through Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Thursday, January 12, 2023
Walmart's partnership with Salesforce AppExchange will enable other retailers to provide B ...
- Marketing Budgets Are Rising, With Print Getting A Share, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 12, 2023
Most firms see a recession as a strategy opportunity to gain mark ...
- Microsoft To Build Complete Omnichannel Retail Media Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 10, 2023
Microsoft on Tuesday shared its vision to create the industry's most comple ...
- Meta, IRI 'Closed-Loop' Tool Helps Retailers Measure Impact Of Shopper Marketing
Email Marketing Daily, Ray Schultz - Thursday, January 5, 2023
Ansa is an IRI-powered SaaS platform that helps retailers measure the impa ...
- With Text To Shop, Walmart Debuts Its Latest In Digital Ease
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, December 18, 2022
The latest convenience offers one more way for the retailer to deep ...
- Unhappy Returns? Policies Influence Where Consumers Spend Money
Data & Programmatic Insider, Laurie Sullivan - Monday, November 28, 2022
Returns cost brands and retailers billions of dollars. Some 60% of retaile ...
- Bloomreach Lowers Acquisition Costs With Snapchat Integration
Inside Performance, Laurie Sullivan - Tuesday, November 22, 2022
Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers ...
- Life Hacks: How 5-Minute Crafts Became An Omnimedia Brand
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Since it launched in 2016, DIY brand 5-minute Crafts has consistently be ...
- Salesforce And Sprinklr Partner To Unify CXM And CRM
Email Marketing Daily, Ray Schultz - Thursday, November 10, 2022
Accenture is helping Salesforce and Sprinklr identify mutual clients. ...
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2022
Data released from omnichannel performance marketing firm Skai shows marketers spent slight ...
- Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle Brands
Digital News Daily, Colin Kirkland - Thursday, October 13, 2022
The partnership also includes Yahoo Member Connect, a new suite of solutio ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Apple Search Ads Gain On Facebook, TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 6, 2022
Apple privacy measures boosted its search ads business due to its A ...
- Best Buy Suffers As Consumers Back Away From Electronics
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2022
As families worry about inflation, they're taking tech off their shopping l ...
- With Dillon As New CEO, Foot Locker Looks To Cure Sales Slump
Marketing Daily, Sarah Mahoney - Tuesday, August 23, 2022
Observers hope Mary Dillon, former CEO of Ulta Beauty, can bring h ...
- Michaels Looks To Do More For 'Mindful Makers'
Retail Insider, Sarah Mahoney - Wednesday, August 24, 2022
The retailer hopes to keep building on the stress-busting benefits of craft ...
- Consumers Lack Brand Loyalty And Are Quick To Churn: Study
Email Marketing Daily, Ray Schultz - Tuesday, August 16, 2022
Some consumers will leave brands due to anger and frustration, but mo ...
- Good News? Peloton, Warby Parker And Allbirds Slash Jobs
D2C Insider, Sarah Mahoney - Monday, August 15, 2022
Leading D2C names are cutting jobs and marketing budgets in search ...
- Yep, Gen Z Still Hates Stores
Marketing Daily, Sarah Mahoney - Friday, August 12, 2022
Back to brick-and-mortar? No, Gen Z and millennials still prefer digital experien ...