Tag results for "omni-channel marketing"
- Centro Rebrands to Basis Technologies, Adds Market Trends To OfferingCentro rebranded to Basis Technologies on Friday, and next week will a ...
- Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For BrandsThe group will provide an extensive portfolio of omnichannel advertising services design ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping MessagesUnderstanding consumer audiences is more than a strategic tactic when using omnichann ...
- Facebook Unveils New Conversational Ad Formats, Aimed At Small BusinessesA business can choose any of the company's messaging platforms and Facebo ...
- Telecom Boosts Email Results With New CapabilitiesCityWest achieves higher-than-average open rates while targeting segments based on behavioral d ...
- Keep Your Customers Close: Retention Is Top Retail Tactic In 2021Digital-first marketers lead on most activities, but incumbent marketers agree that retenti ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-StoreWalmart Connect, the retailer's media arm, will launch a demand-side platform wi ...
- OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTBTwo trade associations this week announced a collaborative task force to suppo ...
- Model B Creates Way To Identify Audiences To Target Through Search, SocialThe technology creates segments to target through "translation technology" that allows markete ...
- Identity Resolution In An Ad World Constantly Changing: ReportImproving ROI and effectiveness of marketing, customer satisfaction, and privacy safeguards ...
- Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services CompanyCompulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesd ...
- Omnichannel Strategies Still Baffle Many MarketersThere's a stark difference between consumer engagement and increased marketing investments acro ...
- System1 Merges With SPAC Company Trebia In Bid To Go PublicCustomer acquisition platform System1 will also acquire Protected.net, enhancing its privacy capabilit ...
- ThirdLove Leverages Data with an Integrated ApproachCOVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- Cloud Platform Calix Forms Mailchimp Integration To Help Broadband Service ProvidersThe objective is to help BSPs identify audiences and conduct omnichannel campaig ...
- An Advertiser Playbook For The Rise Of StreamingThe industry needs to catch up with viewers, opening the video marketpla ...
- Tip-Top Tech: Six Trends That Will Redefine Digital MarketingFrom customer data ownership to omnichannel audience modeling, these are the thin ...
- Channel Surfing: Consumers Expect Retailers To Meet Them Where They AreThere has been a big uptick in omnichannel demand over the pa ...
- Braze Debuts Digital Personalization FeaturesThe new tools are designed to create more personalized cross-channel experiences, t ...
- B2B Marketers Can Find a Competitive Gain In Omnichannel MarketingB2B brands need to embrace omnichannel marketing in the wake of COVID-1 ...
- Acquia Debuts Platform To Unify Data And Drive Omnichannel ExperiencesAcquia Digital Commerce allows brands to deliver a positive customer experience acro ...
- Snapchat Takes On StitcherAds As Certified PartnerStitcherAds is Snapchat's only partner approved for custom overlay templates and offli ...
- Touchpoint Anarchy: Brands Failing To Use Data To Drive An Omnichannel ExperienceFewer than half utilize data from email to fuel strategy, Forrester sa ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes AudiencesMediaocean says it is first-to market with a "reach" enhancement extending line ...
- 65% Of Consumers Say Digital Engagement Falls Short Of ExpectationsData silos are increasingly frustrating consumers. Some 87% in a survey ...
- Amazon Ads Create Halo Effect On Other Channels: ReportOmnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertisi ...
- COVID-19 Drives Decline In Customer Preference For Email: StudyThe phone remains the top customer communication channel. And video chat ...
- MessageBird Snares $200 Million In FundingThe company, which styles itself as an omnichannel platform as a servic ...
- LiveIntent And FullContact Partner On Identity Resolution Across ChannelsLiveIntent and FullContact are providing a persistent portable identifier that will he ...
- Neustar Launches Post-Cookie Marketing Measurement ToolFabrick is designed to provide an identity-based omnichannel connection, the company s ...
