Tag results for "omni-channel marketing"
- Study: Email Marketing Up 83% Since 2015, With Growth In B2B, B2C MarketsEmail use has grown in both B2B and B2C markets over the ...
- The Affluent Mobile Story Is Told Across Multiple DevicesWhen pursuing an omnichannel approach, it's important to not only understand which ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?Authenticated customer data in omnichannel marketing is a challenging issue. How does ...
- What Kimberly-Clark Has Learned From Taking Programmatic In-HouseWhile many marketers are now involved in automated media buying, i.e., programmatic, ...
- Jittery Media Investors See Soft Ad Market, Pay TV DeclinesThe Wall Street Journal senses a skittish media investor environment. In part, ...
- 7 Things Omni-Channel Marketers Need To Get Right What separates the cross-channel marketers from the omni-channel is the degree of ...
- Acxiom, Viant Extend Partnership To Improve Audience And MeasurementAs more marketers look to tap into precise data to target consumers ...
- Creating The Omnicom Omni-Channel Agency For McDonald'sWendy Clark, CEO of DDB North America, outlined how the agency turned ...
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRamp ...
- How The Home Depot Optimizes Omni-Channel Erin Everhart, senior manager of media strategy for The Home Depot, gave ...
- Price Trumps Brand LoyaltyRetailers and manufacturers know having an omnichannel strategy is table stakes for ...
- LiveRamp Launches IdentityLink, Omnichannel Audience SolutionLiveRamp, a provider of omnichannel audience solutions, on Thursday announced it was ...
- LiveIntent, LiveRamp Offer 'People-Based' Marketing For Brands, PublishersLiveIntent and LiveRamp formed a partnership to offer "people-based" inventory to media ...
- Adobe Expands Retail Capabilities, PartnershipsAdobe announced a host of expanded retail capabilities at the National Retail ...
- Omnichannel Retailers Won This ChristmasThe numbers are telling. Over the six-week period to 31 December, online ...
- Madtech To Rule In 2017, When Multitouch Attribution Will Finally Take HoldMadtech, a mashup of marketing, advertising, and technology, will have the advantage ...
- Report: Agencies Are Struggling To Deliver Omni-Channel ExperiencesThe Kitewheel survey of 134 marketing professionals who work for agencies in ...
- Thunder's Victor Wong Projects Increased Use Of CRM Data Onboarding, Death Of Expandable AdsVictor Wong, CEO of creative management platform Thunder, projects the increase of ...
- Coordinated Cross Channel Messaging Enhances EngagementDuring his Email Insider Summit keynote, Marc Sheinkin, Director, Member Marketing, Marriott ...
- When Synchronized Messaging Doesn't MatterIs there too much emphasis placed on synchronizing marketing messages across channels? ...
- Omnichannel, Multichannel or Cross-Channel?Omnichannel, multichannel and cross-channel are terms that get used interchangeably, but they ...
- Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel MarketingLocation-based advertising and marketing will increase mobile investments in 2017 by a ...
- The Next Billion-Dollar Opportunity? Consumer Data Onboarding Advertiser spend on consumer data onboarding is expected to grow in the ...
- Rise of the Micro-InfluencersIn a short time, influencer marketing has evolved to the point where ...
- The Commoditization of Influencer ToolsThere's a tremendous amount of commoditization in influencer marketing tools, Scott Linzer, ...
- Brands Cannot Recognize Their Omnichannel Customers, DMA Study FindsJust 9% of marketers participating in a white paper scheduled for release ...
- SeatGeek Overcomes Search Targeting Challenges With Yahoo Omnichannel campaigns remain one of the biggest challenges that marketers face today, ...
- Emarsys Recruits $22.3M Investment From TSLEEmarsys has reeled in a $22.3 million investment from TPG Specialty Lending ...
- Omni Channel Resolution Roadblock To People Based MarketingAccording to a commissioned industry study of marketers at large brands across ...
- Oracle Orchestrates, Revamps Cross-Channel SolutionOracle unveiled a new cross-channel orchestration feature to the Oracle Marketing Cloud ...
