Tag results for "omni-channel marketing"
- B2B Central: New Platform Intended To Centralize B2B Engagement, Data Management6sense offers a product called Intelligent Workflows for putting audience and da ...
- How This Publicis Health Media VP Creates Experiences That ResonateJan Weinstein calls herself an "accidental agency person," but if you lo ...
- How This Amazon VIP Is Working Hard, Having Fun & Making HistoryHave you learned to trust your gut yet? Mimi Swain certainly ha ...
- What Election Trends Say About 2025 Ad StrategiesCampaigns that succeed in 2025 will come from advertisers that recognize t ...
- A Third Of Advertisers Struggle With Retail Media ROISkai's State of Retail Media 2025 explores critical industry shifts in reta ...
- How This Paramount+ Data Pro Makes It WorkDid you ever land your "dream job" only to discover it wasn ...
- Deloitte: Can Retail Move From Mass To Micro?As economic recovery fuels consumer spending, retailers are racing to balance personalizatio ...
- Comcast, Mediaocean Extend Creative, Media Management PartnershipThe expanded integration is the first to offer these services from o ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented MediaBroad brand awareness and personalized outreach not only capture attention but al ...
- Direct Mail Snaps Back - And Is Being Used With Email, Other ChannelsDirect mail spending is expected to hit $37.3 billion this year, Winterber ...
- IAB Releases In-Store Retail Media Definition, Measurement StandardsThe new definitions and measurement standards for in-store retailers will provide transparen ...
- Developing The U.S. Social Commerce Ecosystem: Q&A With Orca FoundersFounders of social commerce firm Orca, which sold the first product ...
- How This Strawberry Frog Exec Is Leading With PurposeRasika Narang shares her journey from her early days in India ...
- Why This Neurocrine Marketer Is Anything But BoringIn this episode of Brand Insider: BTS, Emily Simasek, Neurocrine Bioscience's associa ...
- How This Sanofi VP Is Living Her GreatnessExcellent advice Jordana Barish offers to anyone beginning their career, and she ...
- Deterministic 'Identity Spine' Reinforced Through PartnershipDeep Sync, a provider of omnichannel identity, AI, and data solutions, h ...
- The Choice Is Clear For This Wisp Marketing VPStaying true to herself wasn't always easy for Jenny Dwork. Wisp's ...
- It's Not TV, It's DOOHEight in ten ad execs are recommending the medium in the med ...
- No Compromising For This Sweet Loren's SVP"I don't necessarily have to be the person who speaks first ...
- From Orphan To VP... Why This SOKO Ad Exec Had "No Option" But Succeed"I'm Brazilian, as I said, but I'm also lesbian, and I ca ...
- Why Retailers Are Losing Faith In Self-CheckoutStores invested heavily in new technology and layouts to ease lines. B ...
- Google Adds Offsite Retail Media For Search, Self-Serve ComingEarly adopter Lowe's will launch its first offsite retail media offering ...
- How This Central Garden & Pet VP Is Making Her Own Way"Transitioning from that little young girl in Havana, I've always dreamed ...
- Bark Breaks Into Treats With Cereal-Inspired HumorThe company hopes to rev up sales by expanding further into consumab ...
- With New Concept, Casper Highlights Sleep's 'Little Wonders'The mattress company is looking for new ways to ignite both D ...
- Macy's And The Vanishing American Department StoreA reported $5.8 billion bid for Macy's has raised the old questio ...
- High Times With This Cookies' SVP"I'm pretty much like I can do almost anything now. I thi ...
- Celebrating Taziki's Marketing Exec's Fresh Approach"I was like, well, I have kids and I eat food. ...
- Media Buyers Move Dollars To Cut Emissions In CampaignsDriven by sustainability and ability to measure campaigns, OpenX partnered with carb ...
- New Wave DM: Direct Mail Now Seen As Part Of Omnichannel StrategyDirect mail is now being viewed as a performance-marketing channel in t ...
