Tag results for "omni-channel marketing"
- Global Shopping BehaviorsAs the traditional consumer purchase journey continues to evolve, so too should ...
- Study: Mobile Transactions Rise For Brands Promoting AppsMobile transactions comprised 40% in North America and 52% in Asia-Pacific of ...
- B2B Future Is In Automated Omnichannel MarketingB2B marketers should move from an email marketing strategy to an omnichannel ...
- Martech Revolves Around ROIProblems integrating platforms can present a serious barrier to omnichannel marketing activit ...
- Walgreens Harnesses Local Touch To Raise Community AwarenessUsers could learn about a variety of Walgreens "Find Care Now" services, ...
- Poor Retail Processes Get In The Way Of Good Customer Service: StudyOnly 14% of the chains studied are using predictive analytics, HRC Retail ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ad ...
- Punching Above Your Weight: Popchips' Contender StoryBanking on emotion, the brand launched a new product, Nutters, a peanut ...
- Innovid, Jivox Partner On Omni-Channel Creative OptimizationThe solution will include independent ad serving, integrated measurement and dynamic creative ...
- Semcasting Offers Self-Service Attribution ToolThe new platform is designed to measure attribution across email, direct mail, ...
- Acxiom Launches Tool For Linking Martech And Ad TechAcxiom's Unified Data Layer helps brands get a cross-channel view of the ...
- Email Leads In B2B, But Search Is Coming Up On The Inside: StudyEmail remains the "go-to channel" in B2B. Of 160 executives, 81% say ...
- Make It Easy For Shoppers"these days shoppers want their e-commerce activities to be easy, seamless and ...
- Yes Lifecycle Marketing Branches Out: New CEO Explains WhyYLM CEO Jim Sturm lays out the new omnichannel vision for the ...
- Data Shows Personalized Omnichannel Strategies No Longer An OptionThe Jivox benchmark report shows the importance of following through to integrate ...
- eRelevance Posts $7.5 Million, Considers Other VerticalseRelevance is on a growth curve, reaching $7.5 million in annual recurring ...
- Email Goes The Distance: A Q&A With Fluent's Matt ConlinAmericans prefer email as the way to receive marketing messages. Matt Conlin, ...
- MPP Global And Dynamic Yield Team Up On Cross-Channel ServiceMPP Global's subscription platform has been combined with Dynamic Yield's personalization stack ...
- The Novelty Of Print: Is Email Being Replaced By Catalogs?What are millennials reading? Some experts say they cherish paper catalogs. 'That ...
- Marketers May Look To Telecoms For Omnichannel HelpNew research from the Chief Marketing Officer Council finds that many brands ...
- Home Depot: Single Point of Truth = Crowd Of StakeholdersBuilding a so-called "single point of truth" is something marketers are trying ...
- Narrative Taps Adbrain To Power Cross-Device Data On Its New PlatformNarrative has chosen Adbrain to be the cross-device data source for its ...
- Plista, Jivox Partner On Programmatic Native Ad SolutionXaxis' plista native advertising unit announced a partnership with Jivox to enable ...
- Kohl's Hard Look At Online Pays Off In Higher Quarterly ProfitsDuring Kohl's Q2 2017 earnings call last week, CEO Kevin Mansell said ...
- Zeta Global, AppNexus Partner For Personalized Omnichannel MarketingZeta announced on Monday a strategic partnership with AppNexus to merge the ...
- Study: Email Marketing Up 83% Since 2015, With Growth In B2B, B2C MarketsEmail use has grown in both B2B and B2C markets over the ...
- The Affluent Mobile Story Is Told Across Multiple DevicesWhen pursuing an omnichannel approach, it's important to not only understand which ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?Authenticated customer data in omnichannel marketing is a challenging issue. How does ...
- What Kimberly-Clark Has Learned From Taking Programmatic In-HouseWhile many marketers are now involved in automated media buying, i.e., programmatic, ...
- Jittery Media Investors See Soft Ad Market, Pay TV DeclinesThe Wall Street Journal senses a skittish media investor environment. In part, ...
