- IAB Releases In-Store Retail Media Definition, Measurement Standards
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The new definitions and measurement standards for in-store retailers will provide transparen ...
- Developing The U.S. Social Commerce Ecosystem: Q&A With Orca Founders
MediaDailyNews, Colin Kirkland - Tuesday, September 17, 2024
Founders of social commerce firm Orca, which sold the first product ...
- How This Strawberry Frog Exec Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 29, 2024
Rasika Narang shares her journey from her early days in India ...
- Why This Neurocrine Marketer Is Anything But Boring
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 15, 2024
In this episode of Brand Insider: BTS, Emily Simasek, Neurocrine Bioscience's associa ...
- How This Sanofi VP Is Living Her Greatness
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 7, 2024
Excellent advice Jordana Barish offers to anyone beginning their career, and she ...
- Deterministic 'Identity Spine' Reinforced Through Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, July 31, 2024
Deep Sync, a provider of omnichannel identity, AI, and data solutions, h ...
- The Choice Is Clear For This Wisp Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 25, 2024
Staying true to herself wasn't always easy for Jenny Dwork. Wisp's ...
- It's Not TV, It's DOOH
Planning & Buying Insider, Joe Mandese - Thursday, July 11, 2024
Eight in ten ad execs are recommending the medium in the med ...
- No Compromising For This Sweet Loren's SVP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 28, 2024
"I don't necessarily have to be the person who speaks first ...
- From Orphan To VP... Why This SOKO Ad Exec Had "No Option" But Succeed
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I'm Brazilian, as I said, but I'm also lesbian, and I ca ...
- Why Retailers Are Losing Faith In Self-Checkout
Retail Insider, Sarah Mahoney - Wednesday, March 20, 2024
Stores invested heavily in new technology and layouts to ease lines. B ...
- Google Adds Offsite Retail Media For Search, Self-Serve Coming
MediaDailyNews, Laurie Sullivan - Monday, March 18, 2024
Early adopter Lowe's will launch its first offsite retail media offering ...
- How This Central Garden & Pet VP Is Making Her Own Way
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 14, 2024
"Transitioning from that little young girl in Havana, I've always dreamed ...
- Bark Breaks Into Treats With Cereal-Inspired Humor
D2C Insider, Sarah Mahoney - Monday, March 4, 2024
The company hopes to rev up sales by expanding further into consumab ...
- With New Concept, Casper Highlights Sleep's 'Little Wonders'
D2C Insider, Sarah Mahoney - Monday, February 5, 2024
The mattress company is looking for new ways to ignite both D ...
- Macy's And The Vanishing American Department Store
Retail Insider, Sarah Mahoney - Wednesday, December 13, 2023
A reported $5.8 billion bid for Macy's has raised the old questio ...
- High Times With This Cookies' SVP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 8, 2023
"I'm pretty much like I can do almost anything now. I thi ...
- Celebrating Taziki's Marketing Exec's Fresh Approach
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 20, 2023
"I was like, well, I have kids and I eat food. ...
- Media Buyers Move Dollars To Cut Emissions In Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Driven by sustainability and ability to measure campaigns, OpenX partnered with carb ...
- New Wave DM: Direct Mail Now Seen As Part Of Omnichannel Strategy
Email Insider, Ray Schultz - Friday, September 22, 2023
Direct mail is now being viewed as a performance-marketing channel in t ...
- With 'New Frontiers,' Neiman Marcus Goes For Grit, Guts, Glamour
Marketing Daily, Sarah Mahoney - Monday, August 28, 2023
In its first campaign under new leadership, luxury retailer aims for ...
- AtData Launches Email List Monitoring Tool
Email Marketing Daily, Ray Schultz - Monday, July 24, 2023
The new offering protects brands against toxic emails and keeps them o ...
- TransUnion, Magnite Marketplace Now Omnichannel
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
The marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- Marketing Mood: CMOs Are Upbeat, But Cautious About Spending
Email Insider, Ray Schultz - Tuesday, June 27, 2023
Some say they are unable to convince their CFOs to invest ...
- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience Segments
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
The arrangement is built on Epsilon's data on 250 million U.S. consum ...
- Outbound Marketing And The Omnichannel Stack
Around the Net in Email, Ray Schultz - Tuesday, May 9, 2023
Email is at the center of most omnichannel outbound marketing platforms. Y ...
- Five Ways Email Marketing Has Changed In The Last 10 Years
Around the Net in Email, Ray Schultz - Wednesday, April 26, 2023
Email may be viewed as an old medium. But people who thi ...
- Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
The partnership will provide a product catalog, enhanced formats, activation and optimizati ...
- Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...