Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers

Focusing on the growing popularity of shopping on social media, Snap has announced a strategic partnership with mobile-first omnichannel advertising platform Kargo via its Commerce division.

Together, they will provide a product catalog, enhanced formats, activation and optimization solutions for ecommerce and retail advertisers.

Kargo says these new offerings will build on existing Snap Dynamic Ads while expanding the use of Kargo's Creative Science platform and retail media tools to increase Snap advertisers’ return on ad spend.

“Creative Science” is the New York-based company's approach to combining dynamically personalized design with a measurement feedback loop to optimize towards creative led outcomes.

“We look forward to the capabilities that Kargo will bring to the Snap ecosystem as we continue to grow our offerings for retail and commerce advertisers,” says Ali Rana, global head of product and revenue partnerships at Snap Inc.

“Social platforms like Snap have become an important part of the retail experience and how consumers discover new products,” says Michael Shaughnessy, COO at Kargo. “Millions of people browse, shop and purchase on Snap, and we’ve seen first hand the performance that Snap can drive for advertisers.”

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