- AI Launchpad: Banks Can Use Tool To Set Up, Send Emails
Email Insider, Ray Schultz - Thursday, March 13, 2025
Persado has introduced an AI service for batch and trigger email campaig ...
- Live Email: New Integration Could Help Brands See Dynamic Previews
Email Insider, Ray Schultz - Friday, January 24, 2025
Email tech firms Stensul and Movable Ink are partnering with an enhanc ...
- Meta Ads Feed On Intimacy, Immediacy To Improve Performance
MediaDailyNews, Laurie Sullivan - Friday, November 15, 2024
Kantar and CreativeX conducted research for Meta showing human emotions and connectio ...
- Google Tightens AdSense Policies Reshaping Rules For Ad Placement
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Google will replace the Ads on its dynamic content policy with "A ...
- Amazon's Plan For Building The Perfect AI-Powered Ad
MediaDailyNews, Laurie Sullivan - Thursday, June 20, 2024
Amazon Ads has developed AI-driven features to dynamically design and resize creativ ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- Inside eBay's Next Generative AI Ad Marketplace
MediaDailyNews, Laurie Sullivan - Tuesday, May 7, 2024
eBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across t ...
- Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 24, 2024
Reddit will build out ad services as the newly public company loo ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
LinkedIn Ads plans to roll out a solution this week to automa ...
- Clinch Becomes First Ad Server To Integrate Privacy Identity
MediaDailyNews, Laurie Sullivan - Monday, March 25, 2024
Clinch has integrated The Trade Desk's Unified ID 2.0 into its platfor ...
- Streaming Audio Feature Adds 100K Locations To Hyper-Personalize Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Digital audio ad-tech firm A Million Ads will launch a feature ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- BrightLine Bows New Suite Of Interactive CTV Ads
MediaDailyNews, Karlene Lukovitz - Wednesday, December 6, 2023
Formats include "advergames," in-show trivia games, and a dynamic unit that connec ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- CTV Media Eyes Active Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, October 9, 2023
KERV Interactive is looking to measure attention in CTV media by usi ...
- Samsung Ads, BrightLine Partner To Expand Interactive CTV Ads
MediaDailyNews, Karlene Lukovitz - Tuesday, September 19, 2023
Clients can now use personalized ads, scrollable branded carousels, polls and oth ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- Google Display, Dynamic Search Ads Roll Into AI Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Dynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Sendlane Adds Review Feature To Email, SMS Tools
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
Brands can display reviews onsite and within the Sendlane platform, the fi ...
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Emodo has released findings from a study that highlights the need ...
- Dentsu, Cinch Partner On Dynamic Creative Optimization
Digital News Daily, Karlene Lukovitz - Thursday, June 15, 2023
Offering includes access to Clinch's omnichannel campaign activation platform. ...
- Google Releases Early Results On AI-Powered Campaigns: Demand Gen And Video View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Demand Gen and Video View will be powered by AI and wi ...
- Innovid Links To Infillion To Scale CTV Reach, Streamline Workflow
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Publishers that use Innovid's software development kit will have seamless access ...
- Openprise Launches Solutions For Microsoft Dynamics 365
Email Marketing Daily, Ray Schultz - Tuesday, May 23, 2023
The new offerings allow marketers to conduct multiple tasks without custom cod ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Persado Debuts Generative AI For Online Carts
Email Marketing Daily, Ray Schultz - Tuesday, May 16, 2023
The generative AI tool from Persado dynamically provides words and phrases, t ...
- Zendesk Offers Platform To Provide A Personalized Shopping Experience
Email Marketing Daily, Ray Schultz - Thursday, May 11, 2023
The new offering helps agents address abandoned carts and share promotions, t ...
- Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
The partnership will provide a product catalog, enhanced formats, activation and optimizati ...
- Advertisers Invited To Personalize Ads At Scale With Clinch, Samsung Partnership
Digital News Daily, Colin Kirkland - Wednesday, February 22, 2023
The partnership allows advertisers to make creative decisions based on Samsung Ad ...
- Brands Need Zero-Party Data To Achieve Personalization: Opinion
Email Marketing Daily, Ray Schultz - Tuesday, January 3, 2023
"Messages should contain dynamic content that uses keywords that will elicit engagement ...