- CTV Drove Half Of CPGs' Video Ad Impressions In 2021
Video Insider, Karlene Lukovitz - Monday, September 26, 2022
That's up from 44% in 2020, reports Innovid. ...
- Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Brands with in-house teams are 82% more likely to use AR th ...
- Old El Paso, Mindshare, Captify Partner On Optimizing Creatives
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 13, 2022
Captify and Old El Paso have been working together for more th ...
- Auto-Optimized Audiences: 3 Things You Need To Know
MediaDailyNews, Barry Lowenthal - Tuesday, August 30, 2022
Auto-optimizing makes it much easier to buy media, upending the media-planning a ...
- TikTok Introduces New Suite Of Shopping Ads
Digital News Daily, Colin Kirkland - Thursday, August 18, 2022
As TikTok continues to grow in popularity, the company is attempting ...
- Equativ Makes 'Strategic' Investment In Video Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
The investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- Luckie Agency Opens An Office In Decentraland
Digital News Daily, Colin Kirkland - Thursday, June 23, 2022
The new virtual office in Decentraland features an NFT gallery for clie ...
- Microsoft Completes Xandr Acquisition From AT&T
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 6, 2022
The completed acquisition of Xandr allows the company to build up i ...
- Announcer-Read Spots Gain Greater Share Of Podcast Ad Revenue
Research Intelligencer, - Monday, May 9, 2022
Pre-roll ads have also become more popular as marketers seek to rea ...
- Tinuiti Partners With Snapchat To Drive Performance
Digital News Daily, Colin Kirkland - Friday, April 22, 2022
Through the partnership, Tinuiti will gain access to the full suite ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 19, 2022
Microsoft, apparently, is at it again -- looking to build a progr ...
- Roku Tests Dynamic Linear TV Ad Insertion
Digital News Daily, Karlene Lukovitz - Wednesday, April 6, 2022
AMC, Crown Media, Discovery and Paramount have signed on for DLA, repor ...
- Free Local OTA TV Service Bows Dynamic Ad Insertion, Replacement Across 30% Of U.S.
Digital News Daily, Karlene Lukovitz - Thursday, March 31, 2022
The service, legally operated with broadcasters' participation, lets them offer targeted advertisi ...
- How Artificial Intelligence Will Transform Health Marketing
MediaDailyNews, Stefanos Kapetanakis - Monday, March 28, 2022
AI will have a major, transformative effect on healthcare marketing by impacti ...
- Fast Company Recognizes The Innovation Of A Branded Metaverse
Digital News Daily, Colin Kirkland - Wednesday, March 9, 2022
Active Theory was named by Fast Company as a Top 10 innovati ...
- Microsoft Advertising Intros Ad Type For Service Providers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 7, 2022
Microsoft Advertising on Monday announced a new advertising format designed for servi ...
- Litmus Offers A New Email Personalization Engine
Email Marketing Daily, Ray Schultz - Wednesday, February 23, 2022
Litmus Personalize helps brands create dynamic content, the company says. ...
- Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
Microsoft Advertising will make Dynamic Search Ads the default starting in Apr ...
- LG, Clinch Team To Offer CTV Dynamic Creative Optimization
Digital News Daily, Karlene Lukovitz - Wednesday, February 16, 2022
Data-driven creative can incorporate and update dynamic elements including product or locati ...
- Smartly.io Acquires Ad-Lib.io, Expanding From Facebook Into CTV And Google Ecosystem
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The acquisition advances Smartly.io's cross-channel services from social into dynamic creative optimizati ...
- SMBs Offered Access To Real-Time Email Content Tool
Email Marketing Daily, Ray Schultz - Thursday, December 16, 2021
Alterable says that not many small businesses are serving dynamic personalized ema ...
- Litmus Acquires Kickdynamic, Dynamic Content Tool
Email Marketing Daily, Ray Schultz - Thursday, November 11, 2021
The purchase of Kickdynamic will allow clients to send and test personaliz ...
- Interactive Video Tool Could Help Marketers Update In Real Time
Email Marketing Daily, Ray Schultz - Tuesday, August 3, 2021
Idomoo's Next Generation Video Platform allows users to trigger such actions ...
- Algolia Valuation Reaches $2.25 Billion With $150M Series D Funding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
Algolia also added seven leaders to its executive suite in the la ...
- Service Helps CPGs Determine Best Email Offer Based On Price Sensitivity
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
RevTrax helps clients place the best offer at the point of ope ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve servic ...
- NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual Offerings
Digital News Daily, Karlene Lukovitz - Friday, May 7, 2021
The ad unit allows for linear-like scale in streaming's data-driven environment ...
- New Email Tool Features Dynamic Merchandising
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
Creator Interactive Email allows fast deployment of emails without coding, the compa ...
- Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-Time
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
One of digital out-of-home media's biggest selling points is the real-time capabili ...
- Google's User Experience: Most Websites Fail To Meet Requirements
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 20, 2021
2021 is the year of experience for Google. YouTube doesn't seem ...