- BrightLine Bows New Suite Of Interactive CTV Ads
MediaDailyNews, Karlene Lukovitz - Wednesday, December 6, 2023
Formats include "advergames," in-show trivia games, and a dynamic unit that connec ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- CTV Media Eyes Active Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, October 9, 2023
KERV Interactive is looking to measure attention in CTV media by usi ...
- Samsung Ads, BrightLine Partner To Expand Interactive CTV Ads
MediaDailyNews, Karlene Lukovitz - Tuesday, September 19, 2023
Clients can now use personalized ads, scrollable branded carousels, polls and oth ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- Google Display, Dynamic Search Ads Roll Into AI Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Dynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Sendlane Adds Review Feature To Email, SMS Tools
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
Brands can display reviews onsite and within the Sendlane platform, the fi ...
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Emodo has released findings from a study that highlights the need ...
- Dentsu, Cinch Partner On Dynamic Creative Optimization
Digital News Daily, Karlene Lukovitz - Thursday, June 15, 2023
Offering includes access to Clinch's omnichannel campaign activation platform. ...
- Google Releases Early Results On AI-Powered Campaigns: Demand Gen And Video View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Demand Gen and Video View will be powered by AI and wi ...
- Innovid Links To Infillion To Scale CTV Reach, Streamline Workflow
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Publishers that use Innovid's software development kit will have seamless access ...
- Openprise Launches Solutions For Microsoft Dynamics 365
Email Marketing Daily, Ray Schultz - Tuesday, May 23, 2023
The new offerings allow marketers to conduct multiple tasks without custom cod ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Persado Debuts Generative AI For Online Carts
Email Marketing Daily, Ray Schultz - Tuesday, May 16, 2023
The generative AI tool from Persado dynamically provides words and phrases, t ...
- Zendesk Offers Platform To Provide A Personalized Shopping Experience
Email Marketing Daily, Ray Schultz - Thursday, May 11, 2023
The new offering helps agents address abandoned carts and share promotions, t ...
- Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
The partnership will provide a product catalog, enhanced formats, activation and optimizati ...
- Advertisers Invited To Personalize Ads At Scale With Clinch, Samsung Partnership
Digital News Daily, Colin Kirkland - Wednesday, February 22, 2023
The partnership allows advertisers to make creative decisions based on Samsung Ad ...
- Brands Need Zero-Party Data To Achieve Personalization: Opinion
Email Marketing Daily, Ray Schultz - Tuesday, January 3, 2023
"Messages should contain dynamic content that uses keywords that will elicit engagement ...
- YouTube Announces Interface Makeover
Digital News Daily, Colin Kirkland - Monday, October 24, 2022
YouTube has begun to roll out a new look and features ...
- Emodo's New Mobile Native Ad Offering Focuses On Creative, With Power Of AI
Digital News Daily, Colin Kirkland - Wednesday, October 12, 2022
With the loss of mobile IDs, Ericsson's mobile ad-tech division Emodo h ...
- Interactive Ad Platform Intros Lowest Price Verification For Shoppable Videos
Digital News Daily, Karlene Lukovitz - Tuesday, October 4, 2022
Brands can opt to have their videos highlight lowest-price local retailer wi ...
- CTV Drove Half Of CPGs' Video Ad Impressions In 2021
Video Insider, Karlene Lukovitz - Monday, September 26, 2022
That's up from 44% in 2020, reports Innovid. ...
- Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Brands with in-house teams are 82% more likely to use AR th ...
- Old El Paso, Mindshare, Captify Partner On Optimizing Creatives
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 13, 2022
Captify and Old El Paso have been working together for more th ...
- Auto-Optimized Audiences: 3 Things You Need To Know
MediaDailyNews, Barry Lowenthal - Tuesday, August 30, 2022
Auto-optimizing makes it much easier to buy media, upending the media-planning a ...
- TikTok Introduces New Suite Of Shopping Ads
Digital News Daily, Colin Kirkland - Thursday, August 18, 2022
As TikTok continues to grow in popularity, the company is attempting ...
- Equativ Makes 'Strategic' Investment In Video Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
The investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- Luckie Agency Opens An Office In Decentraland
Digital News Daily, Colin Kirkland - Thursday, June 23, 2022
The new virtual office in Decentraland features an NFT gallery for clie ...
- Microsoft Completes Xandr Acquisition From AT&T
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 6, 2022
The completed acquisition of Xandr allows the company to build up i ...
- Announcer-Read Spots Gain Greater Share Of Podcast Ad Revenue
Research Intelligencer, - Monday, May 9, 2022
Pre-roll ads have also become more popular as marketers seek to rea ...