Announcer-Read Spots Gain Greater Share Of Podcast Ad Revenue
- by May 9, 2022
Advertising revenue for podcasts is forecast to nearly double between this year and 2024 as a variety of trends emerge. Host-read spots remain the most popular form of advertising, but they have lost market share to announcer-read or pre-produced spots, according to a report by the Interactive Advertising Bureau (IAB) …
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