- A Third Of Apps Last Updated 2+ Years Ago Have Been 'Abandoned'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2022
Pixalate determines the length of abandonment based on the date the a ...
- Let's Mark The End Of The iPod
Marketing Daily - Top of the News, Todd Wasserman - Thursday, May 12, 2022
I remember when Apple was a subject of acquisition rumors. The linchp ...
- Lincoln Project Channels Apple's 'Crazy Ones,' But Not In The Good Way
Marketing Politics Weekly, Joe Mandese - Thursday, May 12, 2022
The spot borrows from the campaign that launched Apple's "Think Different" brandin ...
- Apple Restructuring To Double Down On Services, Advertising
Digital News Daily, Karlene Lukovitz - Tuesday, May 10, 2022
One senior exec will now focus exclusively on services, and another ...
- Apple MPP Helps Consumers Control Privacy, Advocates Say
Around the Net in Email, Ray Schultz - Monday, May 9, 2022
Apple Mail is getting high marks from privacy advocates for blocking ema ...
- Brands Can Mitigate Apple's MPP Impact With Good Email List Hygiene, Validity Says
Email Marketing Daily, Ray Schultz - Monday, May 9, 2022
With the open rate gone as a metric, firms should rely mo ...
- Announcer-Read Spots Gain Greater Share Of Podcast Ad Revenue
Research Intelligencer, Rob Williams - Monday, May 9, 2022
Pre-roll ads have also become more popular as marketers seek to rea ...
- Apple, Google, Microsoft Join Forces To Support Passwordless Logins
Inside Performance, Laurie Sullivan - Friday, May 6, 2022
Apple, Google and Microsoft are collectively working on a way to mo ...
- Privacy Update: ATT IDFA Opt-In Rate At 25% Overall, But Varies By Vertical
Mobile Insider, Karlene Lukovitz - Thursday, May 5, 2022
Consent rates for games are higher (sometimes much higher), but considerably low ...
- Microsoft Edge Surpasses Apple Safari As World's Second-Most Popular Browser On Desktops
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Microsoft Edge made significant gains in recent months, officially surpassing Apple's Safa ...
- Apple Reports Record Video Advertising, Services Subscriptions
Digital News Daily, Karlene Lukovitz - Monday, May 2, 2022
Services revenue overall rose a record 17% in its latest quarter, a ...
- Google Rolls Out 'Data Safety' Section Showing Android Users What's Being Collected
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 27, 2022
Google began to roll out a data safety section for Android ap ...
- An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
Inside Performance, Laurie Sullivan - Tuesday, April 26, 2022
A study released by Apple and conducted by a professor at Columb ...
- InMobi's Appsumer Details Publishers' And Advertisers' Challenges With Apple ATT
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 22, 2022
Appsumer, which provides automated reporting to performance marketing teams, released data th ...
- Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Only 33% of marketers strongly agree they gain insights fast enough f ...
- Apple Battles NSO Over Pegasus Spyware
Digital News Daily, Wendy Davis - Tuesday, April 19, 2022
Pegasus spyware developers are "twenty-first century mercenaries who have created sophisticated cyber-surveillan ...
- ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2022
On Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanro ...
- Apple MPP Dominated Mail Opens In March: Report
Around the Net in Email, Ray Schultz - Tuesday, April 19, 2022
Over half of email opens in March came from Apple devices usi ...
- Google And Apple Urge Judge To Toss 'Outlandish' Antitrust Lawsuit
Digital News Daily, Wendy Davis - Wednesday, April 13, 2022
Google and Apple tell a federal judge their search deal "has be ...
- Financial Impact Of Apple IDFA On Four Companies Greater Than First Estimated
Inside Performance, Laurie Sullivan - Thursday, April 14, 2022
Lotame analyzed the 2022 revenue impact from Apple's privacy changes, and estimat ...
- 'Sideloading' Bill Exposes Consumers To Privacy Risks, Apple CEO Warns
Digital News Daily, Wendy Davis - Tuesday, April 12, 2022
"Data hungry companies would be able to avoid our privacy rules a ...
- Tech Companies Seek Dismissal Of Suits Over 'Addictive' Gambling Apps
Digital News Daily, Wendy Davis - Monday, April 11, 2022
Apple, Facebook parent Meta and Google say Section 230 of the Communicatio ...
- Consumers Prefer Ads To Paying For Content, Question Whether Online Privacy Exists: Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 4, 2022
Tech companies like Google implement controls that allow consumers to see a ...
- Former CIA Heads Back Apple In Antitrust Battle
Digital News Daily, Wendy Davis - Friday, April 1, 2022
National security experts including two former heads of the Central Intelligence Agen ...
- Double Whammy: How Email Senders Have Been Hit By Apple MPP And GDPR
Email Insider, Ray Schultz - Tuesday, March 29, 2022
Two-thirds of email marketers say their strategies have been impacted by M ...
- Will Apple Give Away Apple TV+ Free To 133M iPhone Users - Forever?
TV Watch, Wayne Friedman - Tuesday, March 29, 2022
Apple reportedly wants to shift the iPhone to a "subscription" plan. ...
- Oscar Win, Plus Devices Tie-In, Could Supercharge Apple TV+
Video Insider, Karlene Lukovitz - Tuesday, March 29, 2022
If Apple TV+ becomes part of an ongoing, auto-renewed package of App ...
- Apple Buys Credit Monitoring System
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 27, 2022
Apple’s acquisition of a startup called Credit Kudos could be a sign ...
- Is Apple Poised To Change The Streaming Game With New iPhone Sub Plan?
Digital News Daily, Karlene Lukovitz - Monday, March 28, 2022
Apple may be planning to tie new Apple One services bundles ...
- Amazon, Apple, Google, Meta Face New EU Regs: Could Alter Business Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 25, 2022
The European Union passed landmark antitrust regulations late Thursday. The regulations, expect ...