• by Tanya Gazdik , Yesterday

Ferrari’s EV design, unveiled earlier this week, has garnered a lot of press, including mocking by other brands. 

The Luce EV's  "bubble-like appearance marks a radical departure for a brand associated with sleek angles,” according to CNN. 

“Ferrari probably expected strong reactions when it unveiled the new" car, according to Carscoops. "What it likely didn’t expect was getting roasted by a famous Swiss chocolate company.”

Toblerone mocked the Ferrari design by posting an image of a Luce-style bar. The candy is in the Ferrari’s pale blue and text on social media post declared “This is not happening.”

The message was then reinforced with a playful clarification: "Rounded is not our thing. We always keep the angles."

Nissan also got in a jab.

“We never thought we’d see the day we’d talk about Nissan and Ferrari EVs in the same article, yet here we are,” according to Motor1. “Shortly after the Luce broke cover earlier this week, people began drawing parallels between the design of Ferrari’s first electric car and the third-generation Leaf.”

The company's Irish division created a post showing the vehicles together.  Nissan claimed it was “flattered” that people saw Leaf design traits in the Luce.

The design truly caught the automotive world off guard. And the financial market took notice. 

“Ferrari’s share price fell more than 8% on the Milan stock exchange the day after the company unveiled the Luce," according to CNN.

Even Pope Leo XIV was shown the new design, this time in white, according to a video posed by The Associated Press. Some reports said he seemed unimpressed. But he's the Pope. Is he really supposed to get animated about a car? 

“The controversial design has since become the subject of discourse, jokes, and even confusion,” according to Road & Track. “If the design was meant to get people talking, it has succeeded.”

British car magazine Auto Express described the EV supercar, priced at $640,000, as the “Apple car that no one wanted,” a reference to the former Apple design chief Jony Ive, whose agency helped design it.

Apple officially canceled its decade-long, electric vehicle initiative, Project Titan, in 2024 to focus its resources on generative AI, according to Bloomberg. But did they?

The Atlantic’s headline talking about this week’s debut reads “The Apple Car is Finally Here” with the copy underneath: “Except it’s a Ferrari.”