TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Buick Expands Partnership With Reese Witherspoon in Marketing Daily on 08/17/2022
  

  Reese Witherspoon narrates a spot showing the day of a future Buick driver.

• Frito-Lay Disputes Exec Who Take Credit For Flamin' Hot Cheetos in Around the Net In Brand Marketing on 08/17/2022
  

• Elon Musk Tweets Plans To Buy Manchester United in Around the Net In Brand Marketing on 08/17/2022
  

• Walgreens Hires Chief Design Officer in Around the Net In Brand Marketing on 08/16/2022
  

• Pfizer CEO Tests Positive For COVID-19 in Around the Net In Brand Marketing on 08/16/2022
  

• Porsche, Pixar Collaborate On Unique Vehicle For Charity in Marketing Daily on 08/16/2022
  

  The project, which began in November 2021, reunited members of the original "Cars" team.

• Ikea, Electrify America Partner To Offer More Vehicle Chargers in Marketing Daily on 08/16/2022
  

  Other companies the charging company has partnered with include grocery chains Kroger and The Save Mart Companies and Bank of America.

• Amazon Expands Palm Scanning Payment Option in Around the Net In Brand Marketing on 08/15/2022
  

• Orangetheory Undaunted By Pandemic in Around the Net In Brand Marketing on 08/15/2022
  

• Cadillac Replaces Mercedes-Benz As U.S. Open Sponsor in Marketing Daily on 08/15/2022
  

  Cadillac will provide vehicles to serve as the U.S. Open's official tournament transportation fleet that will serve over 250 players.

Comments by Tanya All comments by Tanya

• Automotive TV Spending Up Nearly 38% In May by Tanya Gazdik (Marketing Daily on 06/07/2022)
  

  Yes, John is correct, national refers to U.S. Thanks for reading. 

• Mobil 1 Motor Oil, Mattel Partner For Promotion by Tanya Gazdik (Marketing Daily on 08/23/2021)
  

  Right?! I was obsessd with this game as a kid. Glad to see the brand living on and doing inventive marketing. 

• Royal Canin Enlists Kat Dennings For 'Take Your Cat to the Vet Day' by Tanya Gazdik (Marketing Daily on 08/20/2021)
  

  Very true, Dana!  But if you establish a relationship with a vet and go in for regular visits, they often will find a way to work you in for emergencies. That's been my experience this past year, anyway. But I think those who have never been to a vet (new adopters, etc.) are having a hard time finding one that is taking new clients. That's what I'm hearing in the Detroit area. 

• General Motors, Shell Partner On Renewable Energy Solutions by Tanya Gazdik (Marketing Daily on 06/23/2021)
  

  Thanks for your comment Craig. You make an interesting point. I have long held that there are still serious infrastructure issues re: EVs, as much as I like what they could do for the environment. It'll be interesting to see how this shakes out over the next 10 years or so. 

• Volkswagen, Pinterest Collaborate On Virtual Test Drive by Tanya Gazdik (Marketing Daily on 06/14/2021)
  

  Hi Sara--VW put out a press release. https://media.vw.com/en-us/releases/1554 

• Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)
  

  Best wishes! And keep in touch! I've always enjoyed your perspectives.

• In Marketing Prank, VW Teases Name Change To Voltswagen by Tanya Gazdik (Marketing Daily - Top of the News on 03/30/2021)
  

  Good one, Len! :)

• Hyundai Partners With Amazon, Targets Families With Santa Fe Creative by Tanya Gazdik (Marketing Daily on 01/14/2021)
  

  Hi Brant--The boxes were preprinted and distributed to Amazon warehouses nationwide.  Whether customers got one or not depended on if their purchases happened to fit into that size of box. Hope that answers your question. Thanks for reading!

• The Day My Facebook Bubble Popped by Gord Hotchkiss (Media Insider on 09/05/2020)
  

  Gord, it's interesting to hear that Canada is experiencing the same huge divide as the U.S. re: masks, vaccines, etc.  The majoirty of my Canadian friends are similar in their political leanings to me. I tend to have the same rule as you do about not engaging politically on social media, but I have started blocking some of the friends of a friend who seem particulary aggressive in their commenting on his left-leaning posts because encountering them tends to raise my blood pressure. It's very discouraging to be a rational human these days. 

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  Thom--Such an amazing read! I wish you all the best in your next chapter. I've enjoyed having you as a colleague over the years. Stay in touch. 

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