TANYA GAZDIK

Meet Tanya at MediaPost Events

• Tanya attended Marketing: Automotive, April 17, 2019
  Javits Center, New York City
  
• Tanya attended Marketing Automotive Awards, April 17, 2019
  Javits Center, New York City
  

Articles by Tanya All articles by Tanya

• Fila Launches Campaign, Pop-Ups To Support New Collection in Marketing Daily on 07/19/2019
  

  "We took an abstract, elevated approach, with storytelling that also resonates with the growing trend in outdoor-wear fashion," Fila's John Lin tells "Marketing Daily."

• Marketers Including VW, Nestle Celebrate Moon Landing Anniversary in Marketing Daily on 07/18/2019
  

  Volkswagen of America campaign uses what might be the most appropriate music, a newly released version of David Bowie's "Space Oddity."

• Infiniti Enlists NBA Superstar For Social Effort in Marketing Daily on 07/18/2019
  

  Stephen Curry has been an Infiniti brand ambassador since 2017 and has supported the launches of the Q50 sports sedan and QX50 crossover.

• Kia Gets New Marketing Chief in Marketing Daily on 07/17/2019
  

  A former Mazda executive is taking on the role as top U.S. marketer of Kia Motors America.

• Giant Eagle Tests Checkout-Free Platform in Around the Net In Brand Marketing on 07/17/2019
  

• Ford Lobbies For Pickup Truck Emoji in Marketing Daily on 07/17/2019
  

  "We designed the emoji to be nameplate-agnostic," Ford's Matthew VanDyke tells "Marketing Daily."

• Oscar Mayer Partners With Airbnb To Rent Out Wienermobile in Around the Net In Brand Marketing on 07/17/2019
  

• Jeep Wrangler, Honda Civic Most-Awarded Vehicles in Marketing Daily on 07/18/2019
  

  Honda has a decades-long established reputation for strong resale value and reliability, says Kelley Blue Book's Matt DeLorenzo.

• Cardi B Dons Retractable Nails To Tie Reeboks in Around the Net In Brand Marketing on 07/16/2019
  

• Virgin To Stop Offering Animal Encounter Bookings in Around the Net In Brand Marketing on 07/16/2019
  

Comments by Tanya All comments by Tanya

• Ford's Investment In Detroit Results In Worldwide Attention, Admiration by Tanya Gazdik (Drive Time on 06/24/2019)
  

  Come to Detroit and see what they are doing -- the energy is palpable. Have you looked at sales trends? Consumers don't want cars. Most automakers are putting more emphasis on trucks and SUVs, Ford is definitely not alone in that decision. They are cutting 7,000 jobs globally which should help their financials. They also had a really good first quarter. https://www.cnbc.com/2019/04/25/ford-q1-2019-earnings.html 

• 'Mental Floss' Prints Special-Edition Magazine, Zeros In On Big Questions by Fern Siegel (Publishers Daily on 06/24/2019)
  

  The issue is also available at Whole Foods Market, where I bought it Friday.

• Delta, Ticketmaster Partner To Benefit SkyMiles Members by Tanya Gazdik (Marketing Daily on 06/04/2019)
  

  Ron, check this out: https://www.datanyze.com/market-share/ticketing-systems/ticketmaster-market-share

• Delta, Ticketmaster Partner To Benefit SkyMiles Members by Tanya Gazdik (Marketing Daily on 06/04/2019)
  

  I disagree that there’s no competition for Ticketmaster. LiveNation and AXS are both getting more and more business and then there’s the secondary market of Stubhub, Vivid Seats, etc. I go to 3-4 live shows or sporting events every month, Ticketmaster maybe gets 1/2 my business.

• Delta, Ticketmaster Partner To Benefit SkyMiles Members by Tanya Gazdik (Marketing Daily on 06/04/2019)
  

  Why do any of the merchants who participate in SkyMall do it?  It might get someone to buy something they woudln't otherwise buy because of the incentive of loyatlty miles. The program doesn't cost Ticketmaster anything, Delta is doing all the marketing for it. 

• Alaska, JetBlue, Southwest Recognized By J.D. Power by Tanya Gazdik (Marketing Daily on 05/30/2019)
  

  JD Power has all those numbers, which is what their rankings are based on. I’m sure they’d love it if you’d like to buy the report. 

• Dunkin' Partners With Lauren B. Beauty For Nail Polish Promotion by Tanya Gazdik (Marketing Daily on 05/28/2019)
  

  Good point!

• Data Drives Auto Marketing Regionally, Seasonally by Tanya Gazdik (Drive Time on 05/13/2019)
  

  You may want to read the entire report before commenting further. Thanks. 

• Data Drives Auto Marketing Regionally, Seasonally by Tanya Gazdik (Drive Time on 05/13/2019)
  

  Hi James--Here's what I was able to find from the report that was dealer related: Auto Parts and Auto Dealerships advertisers are gradually investing more of their marketing budgets into audience data targeting, representing a combined 8% share in Q4 2018 (up from 4% in Q1 2018). Given the granularity of parts, makes and models, this group is more focused on in Intent (e.g. make or model purchase intent) and Owner/Purchased (e.g. make/model owners) audience segments.

• Audi Teams With Marvel Studios For 'Avengers: Endgame' by Tanya Gazdik (Marketing Daily on 04/21/2019)
  

  Hi Artie--I've asked Audi if they can quantify that statement, stay tuned. Thanks for reading. Tanya

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