TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Lowe's Kicks Off Holiday Season With Online Deals in Around the Net In Brand Marketing on 10/22/2020
  

• Target Allocates $70M To Pre-Holiday Bonuses in Around the Net In Brand Marketing on 10/22/2020
  

• Nissan Elevates Witherspoon To CMO in Marketing Daily on 10/22/2020
  

  Witherspoon's responsibilities include marketing communications, enhancing brand value, customer trust and product marketing.

• Los Angeles Prepares To Say Farewell to Target 'Husk' in Around the Net In Brand Marketing on 10/21/2020
  

• Will Shoppers Brave Stores For In-Person Holiday Shopping? in Around the Net In Brand Marketing on 10/21/2020
  

• General Motors Found The Positive In Pandemic in Marketing Daily on 10/21/2020
  

  The automaker is committing itself to "zero crashes, zero emissions and zero congestion," says GM CMO Deborah Wahl.

• Bestow Uses Humorous Guilt Trips To Sell Insurance in Marketing Daily on 10/21/2020
  

  The campaign was ready in March, but the company delayed launching because of COVID-19, Bestow's Tannen Campbell tells "Marketing Daily."

• Walmart Expands Advertising Business in Around the Net In Brand Marketing on 10/20/2020
  

• Qdoba Names Former PepsiCo Exec New CMO in Around the Net In Brand Marketing on 10/20/2020
  

• Ford Aims To Raise $5 Million For Reforestation, Preservation Efforts in Marketing Daily on 10/20/2020
  

  The efforts will be funded by a portion of the proceeds from every Bronco SUV sold.

Comments by Tanya All comments by Tanya

• The Day My Facebook Bubble Popped by Gord Hotchkiss (Media Insider on 09/05/2020)
  

  Gord, it's interesting to hear that Canada is experiencing the same huge divide as the U.S. re: masks, vaccines, etc.  The majoirty of my Canadian friends are similar in their political leanings to me. I tend to have the same rule as you do about not engaging politically on social media, but I have started blocking some of the friends of a friend who seem particulary aggressive in their commenting on his left-leaning posts because encountering them tends to raise my blood pressure. It's very discouraging to be a rational human these days. 

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  Thom--Such an amazing read! I wish you all the best in your next chapter. I've enjoyed having you as a colleague over the years. Stay in touch. 

• Restaurants Without Masks: What Are They Trying To Say? by Sarah Mahoney (QSR Land on 05/27/2020)
  

  I got Domino's on Saturday and when I went in to pick it up, everyone was masked. A few had it pulled down, such as the guy taking orders from the phone, which was kind of annoying. But the kid who handed me my pizza was wearing it correctly and I apreciated it. There was also a sign on the door limiting entrance to one customer at a time in the lobby. I think non-mask businesses, espically food related, are VERY foolish. I'm seeing A LOT of chatter on FB about it. They are going to lose more business than they gain. 

• Michigan Governor Urged To Lift Non-Essential Ad Restrictions by Wendy Davis (Digital News Daily on 04/14/2020)
  

  We are third highest in the country in part because the vast majority of our workers are in manufaturing plants which should have been closed sooner. That's on the CEOs, not the governor. They didn't have to wait for her stay-at-home order. We also have a huge minority population in Detroit/Wayne County and there have been several stories about how minorities are being hit harder by the virus than non-minoritites for a variety of reasons. The vast majority of Michiganders support what the governor is doing. There is a Facebook group of 63,000 residents that literally sprang up overnight in support of her actions. 

• Michigan Governor Urged To Lift Non-Essential Ad Restrictions by Wendy Davis (Digital News Daily on 04/14/2020)
  

  Has the ANA seen Michigan's COVID-19 case numbers and death count? We are third highest in the country. For the record, you can order non-essential items for delivery or curbside pickup, she's just trying to keep down foot traffic. 

• Google Pauses April Fools Messaging by Laurie Sullivan (Search & Performance Marketing Daily on 03/30/2020)
  

  I have done the April Fools Day marketing roundup story for MediaPost for the last three years. By now, I'm usually inundated with several dozen pitches. This year, just one brand no one has heard of pitched me a week ago.  When I didn't respond, the PR person "circled back." I told her I was not planning to do a roundup because no one else thought it was in good taste, but if she'd like, I could write a story about how the brand she was pitching was still going ahead with their not-very-funny "gag" despite the country being in the middle of a national crisis. She didn't like that idea very much. 

• Project Amazon: Klum, Gunn Fashion Show Cut From Familiar Cloth by Adam Buckman (TVBlog on 03/25/2020)
  

  I seriously can't wait for this show. It'll be the perfect distraction from reality and if Heidi is meaner, all the better, lol.

• NCAA Nixes Live March Madness Tournament Attendees by Joe Mandese (MediaDailyNews on 03/11/2020)
  

  And the Big Ten is banning spectators at ALL sporting events until further notice. I wonder what's going to happen to MLB? 

• Hyundai Reveals Boston-Themed Super Bowl Effort by Tanya Gazdik (Marketing Daily on 01/27/2020)
  

  VERY good point. I'm the one who parks way off in a corner of the parking lot where no one can hit my car doors with their car door or their shopping cart or whatever. Yes, I'm that person. i'll walk a mile if it means my car is safe from dings and scratches. As much as I dig technology, this seems like dings waiting to happen.

• This is Why You Don't Let Marketers Write Their Own Press Releases by George Simpson (MediaDailyNews on 12/12/2019)
  

  "When you catch an adjective, kill it. No, I don't mean utterly, but kill most of them--then the rest will be valuable. They weaken when they are close together. They give strength when they are far apart." --Mark Twain, who also didn't like adverbs much. 

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