TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Mercedes-Benz Preps For US Open in Marketing Daily on 08/21/2026
  

  Global brand ambassador Coco Gauff is "influencing culture in ways that extend far beyond tennis," Mercedes-Benz's Melody Lee tells "Marketing Daily."

• Microsoft AI Loses CMO Andrea Mallard in Marketing Daily - Top of the News on 08/21/2026
  

  "Mallard's departure comes as the company restructures its approach to consumer marketing," according to Social Samosa.

• Survey: Consumers Value Auto Show Experience in Marketing Daily on 08/20/2026
  

  At the 2026 New York International Auto Show, 41% participated in an on-site test drive, with 34% saying the experience made them more likely to consider buying that brand.

• Hyundai Offers Discounted Charging Access in Marketing Daily on 08/20/2026
  

  "Range anxiety was never really only about the battery. It's about trust in the system built around it," said Hyundai's Olabisi Boyle.

• NFL Returns With Humorous Player-Packed Creative in Marketing Daily on 08/20/2026
  

  The NFL built a life-sized "Celly Studio," where players rehearse their celebrations, or cellys, before they're unveiled on the field.

• Panera Enlists Keke Palmer To Roll Out Loyalty Program in Marketing Daily - Top of the News on 08/19/2026
  

  Palmer will be featured in creative that features her doing what she does best: taking the internet's favorite talking points and turning them into the punchline.

• Chrysler's 'Acronyms' Campaign Highlights Pacifica Attributes in Marketing Daily on 08/18/2026
  

  The Chrysler Pacifica isn't just a vehicle, it's the family MVP, said Olivier Francois, global chief marketing officer, Stellantis.

• Neutrogena Faces Renewed Backlash After Hayden Panettiere's Death in Marketing Daily - Top of the News on 08/18/2026
  

  Neutrogena's social media posts across various platforms are flooded with comments slamming the company over its alleged treatment of Panettiere.

• Test Drive: Mitsubishi Improves Outlander PHEV, Reveals Eclipse EV in Drive Time on 08/17/2026
  

  Marketing will lean into the styling and warranty on Eclipse Sportback, and the flexibility that a plug-in hybrid offers for Outlander PHEV, says Mitsubishi's Kim Ito.

• Jaguar Ex-Design Chief Defends Radical Rebranding in Marketing Daily - Top of the News on 08/17/2026
  

  The campaign's goal was to reposition Jaguar as an electric-only luxury brand priced akin to Bentley and Rolls-Royce.

Comments by Tanya All comments by Tanya

• New Relentlessly Sad Drama Typifies TV Content Today by Adam Buckman (TVBlog on 04/21/2026)
  

  Thanks for saving me from yet another dreary TV show. I had a similar "ugh" eaction to Big Mistakes but made myself watch two full episodes because I love Dan Levy and hoped it woud get better. Nope. Not so much depressing as just about of annoying screaming. And this is entertainment? 

• ICE Plans $100M Recruitment Campaign by Tanya Gazdik (Marketing Daily - Top of the News on 12/31/2025)
  

  Thanks for the comment Roger. I was able to run down that information from a November story and have updated my story accordignly. 

• Consumers Optimistic About EVs, Per BMW Group Survey by Tanya Gazdik (Marketing Daily on 06/12/2025)
  

  Hi Wynn, Thanks for reading! Research (from a multitude of sources) shows that most EV owners end up putting in a level 2 home charger. But even with simply a 120 volt household outlet, you could easily add 75 miles of range overnight.  Folks can do that even out of apartment or condo windows with extension cords.

• Automakers Drive Forward With Pride, LGBTQ+ Efforts by Tanya Gazdik (Marketing Daily on 06/11/2025)
  

  Hi again, Jeep has it posted as a Story on Instagram. If you go to their Insta page and click the Jeep profile logo, the post comes right up. Unfortunately there's no way for me to embed it in my story. But it is there! :)

• Automakers Drive Forward With Pride, LGBTQ+ Efforts by Tanya Gazdik (Marketing Daily on 06/11/2025)
  

  Hi Mike, thanks for catching that the link was old. I replaced it with the quote from Stellantis. They have not yet posted about it on Instagram this year, but maybe that's by design, given the current political climate. I have reached out to them again to ask about it.  

• The Whole US-Canada Thing, 'IMHO' by Gord Hotchkiss (Media Insider on 05/06/2025)
  

  Great column, Gord, and I share your pain. As a Detroiter, I'm back and forth across the border with Windsor, Ontario quite frequently and I have a lot of Canadian friends. Our common purpose is saving dogs from high-kill shelters in the southern U.S. and transporting them up to rescue groups in London, Toronto, Ottawa and other parts of Ontario. I crossed with great trepidation a few weeks ago but thankfully everyone in the commercial office (we pay taxes on the dogs -- they are considered "goods") and at my favorite fish and chips joint were very pleasant. I keep telling mysellf "this too shall pass," but it's distressing at the moment to see U.S. relationships with the rest of the world degrade overnight.  

• Jeep Wins The Super Bowl by Tanya Gazdik (Drive Time on 02/10/2025)
  

  Thanks for the feedback Bill, I appreciate it. 

• Report From Ukraine by Dave Morgan (Media Insider on 02/20/2025)
  

  Thank you Dave. As someone of Ukrainian heritage, I am distraught over Trump's lies. I am looking for ways to support the people. I'll be in touch with some questions. 

• Airbnb, Toyota, Planet Fitness Step Up To Help L.A. Fire Survivors by Tanya Gazdik (Marketing Daily on 01/09/2025)
  

  Thanks Laurie. It's been heartbreaking to watch the coverage. 

• Big Brands Backtrack, Fund Inauguration by Tanya Gazdik (Marketing Daily - Top of the News on 12/26/2024)
  

  Thanks for reading and thanks for your comment, Ronald. 

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