TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Toys 'R' Us Preps Flagship Location in Around the Net In Brand Marketing on 12/02/2021
  

• NFL Players Unite For Cause Marketing in Around the Net In Brand Marketing on 12/02/2021
  

• Lexus, BMW Get Artistic for Design Miami, Art Basel in Marketing Daily on 12/02/2021
  

  BMW unveiled the BMW Concept XM during a performance by hip-hop artist Nas as part of the lead-up to Art Basel.

• Toyota Launches 'Toyotathon' Despite Vehicle Shortages in Marketing Daily on 12/02/2021
  

  A spot from Saatchi & Saatchi debuted last night during NBC's prime-time special "Christmas in Rockefeller Center."

• Ram Truck Partners With Premium Boot Company in Marketing Daily on 12/02/2021
  

  Ram Truck dives deeper into the creative process, creation and execution of the boot collection on its "Behind the Badge" hub.

• Beer Brand Corona Plans Eco-Friendly Island in Around the Net In Brand Marketing on 12/01/2021
  

• Mexican Actor Wins Legal Battle With Diageo in Around the Net In Brand Marketing on 12/01/2021
  

• Skyn Shoots Down Men's Excuses For Not Wearing Condoms in Marketing Daily on 12/01/2021
  

  For the ad, Skyn redesigned the packs by labeling them with assorted bad excuses made by obstinate men.

• BMW To Offer Classic Racing Logo On Select Models in Marketing Daily on 11/30/2021
  

  In addition to the emblems, 50 historically significant BMW M paint finishes will be offered for selected models in the anniversary year.

• Volkswagen Partners With Amazon For AR Experience, Supports U.S. Soccer in Marketing Daily on 11/30/2021
  

  By recording the virtual drives, customers can unlock three free months of Amazon Music.

Comments by Tanya All comments by Tanya

• Mobil 1 Motor Oil, Mattel Partner For Promotion by Tanya Gazdik (Marketing Daily on 08/23/2021)
  

  Right?! I was obsessd with this game as a kid. Glad to see the brand living on and doing inventive marketing. 

• Royal Canin Enlists Kat Dennings For 'Take Your Cat to the Vet Day' by Tanya Gazdik (Marketing Daily on 08/20/2021)
  

  Very true, Dana!  But if you establish a relationship with a vet and go in for regular visits, they often will find a way to work you in for emergencies. That's been my experience this past year, anyway. But I think those who have never been to a vet (new adopters, etc.) are having a hard time finding one that is taking new clients. That's what I'm hearing in the Detroit area. 

• General Motors, Shell Partner On Renewable Energy Solutions by Tanya Gazdik (Marketing Daily on 06/23/2021)
  

  Thanks for your comment Craig. You make an interesting point. I have long held that there are still serious infrastructure issues re: EVs, as much as I like what they could do for the environment. It'll be interesting to see how this shakes out over the next 10 years or so. 

• Volkswagen, Pinterest Collaborate On Virtual Test Drive by Tanya Gazdik (Marketing Daily on 06/14/2021)
  

  Hi Sara--VW put out a press release. https://media.vw.com/en-us/releases/1554 

• Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)
  

  Best wishes! And keep in touch! I've always enjoyed your perspectives.

• In Marketing Prank, VW Teases Name Change To Voltswagen by Tanya Gazdik (Marketing Daily - Top of the News on 03/30/2021)
  

  Good one, Len! :)

• Hyundai Partners With Amazon, Targets Families With Santa Fe Creative by Tanya Gazdik (Marketing Daily on 01/14/2021)
  

  Hi Brant--The boxes were preprinted and distributed to Amazon warehouses nationwide.  Whether customers got one or not depended on if their purchases happened to fit into that size of box. Hope that answers your question. Thanks for reading!

• The Day My Facebook Bubble Popped by Gord Hotchkiss (Media Insider on 09/05/2020)
  

  Gord, it's interesting to hear that Canada is experiencing the same huge divide as the U.S. re: masks, vaccines, etc.  The majoirty of my Canadian friends are similar in their political leanings to me. I tend to have the same rule as you do about not engaging politically on social media, but I have started blocking some of the friends of a friend who seem particulary aggressive in their commenting on his left-leaning posts because encountering them tends to raise my blood pressure. It's very discouraging to be a rational human these days. 

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  Thom--Such an amazing read! I wish you all the best in your next chapter. I've enjoyed having you as a colleague over the years. Stay in touch. 

• Restaurants Without Masks: What Are They Trying To Say? by Sarah Mahoney (QSR Land on 05/27/2020)
  

  I got Domino's on Saturday and when I went in to pick it up, everyone was masked. A few had it pulled down, such as the guy taking orders from the phone, which was kind of annoying. But the kid who handed me my pizza was wearing it correctly and I apreciated it. There was also a sign on the door limiting entrance to one customer at a time in the lobby. I think non-mask businesses, espically food related, are VERY foolish. I'm seeing A LOT of chatter on FB about it. They are going to lose more business than they gain. 

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