TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Hallmark Exec Leaves After Fallout From Same-Sex Wedding Ad in Around the Net In Brand Marketing on 01/23/2020
  

• Apple Plans Low-Cost iPhone in Around the Net In Brand Marketing on 01/23/2020
  

• Discover Plans Two Super Bowl Spots in Marketing Daily on 01/23/2020
  

  The spots are from The Martin Agency, which split with Discover in October after 13 years.

• Cadillac Enlists Spike Lee For 2021 Escalade Launch in Marketing Daily on 01/23/2020
  

  "Anthem" will be featured on Cadillac's social media and website after the launch, Cadillac's Bob Benbow tells "Marketing Daily."

• Anheuser-Busch InBev CEO Talks Up Spiked Seltzer in Around the Net In Brand Marketing on 01/23/2020
  

• Starbucks Aims For Greener Cups, Food in Around the Net In Brand Marketing on 01/23/2020
  

• Millennials Prefer Nike, Dollar Shave Club, Yeti in Marketing Daily on 01/22/2020
  

  "Millennials are seeking brands that share their values and speak to them directly in a personalized manner," says Roth's Paul Zaffaroni.

• Jeep Returns As X Games Sponsor in Marketing Daily on 01/22/2020
  

  The first "Jeep Presents: X Games Aspen Best in Snow" award (determined by X Games panel) will be awarded to one X Games athlete.

• Avocados From Mexico Enlists Molly Ringwald For Super Bowl in Marketing Daily on 01/21/2020
  

  A 15-second "Tiara Teaser" shows Ringwald placing a tiny tiara on an avocado and proclaiming "They're going to eat you up."

• Kia Reveals More About Super Bowl in Marketing Daily on 01/21/2020
  

  The "Yards Against Homelessness" spot from David & Goliath will be 60 seconds and will air in the third quarter, "Marketing Daily" has learned.

Comments by Tanya All comments by Tanya

• This is Why You Don't Let Marketers Write Their Own Press Releases by George Simpson (MediaDailyNews on 12/12/2019)
  

  "When you catch an adjective, kill it. No, I don't mean utterly, but kill most of them--then the rest will be valuable. They weaken when they are close together. They give strength when they are far apart." --Mark Twain, who also didn't like adverbs much. 

• Audi Offers Contest For Holidays by Tanya Gazdik (Marketing Daily on 11/20/2019)
  

  Hi again Craig, Audi is not my client. I’m a reporter, a journalist, who wrote a story based on information that was provided to me by Audi and its agency. I still don’t see why the timing of the contest is relevant. I’m sorry if you didn’t find the story interesting or were bothered by the timing of it.

• Audi Offers Contest For Holidays by Tanya Gazdik (Marketing Daily on 11/20/2019)
  

  Hi Craig--Our readers typically don't read stories in order to find contests to enter, they read them to find out what other companies are doing on the marketing front. So the timing isn't really a factor. But I'm sorry if you wanted to enter and weren't able to. I'm sure Audi would be happy to add you to their mailing list so you can get in on the next contest.

• Mini Confirms Return Of Biennial Road Rally by Tanya Gazdik (Marketing Daily on 11/03/2019)
  

  Denise, MediaPost, like most reputable news organizations, largely follows Associated Press style. Unless it's an acronym, our reporters and editors (not "researchers") do not use all caps. Under “company names,” the stylebook advises: “Do not use all-capital-letter names unless the letters are individually pronounced.” So BMW, but not IKEA (it's Ikea.)

• Facial Recognition Expanding To More Airports by Chuck Martin (Connected Thinking on 09/17/2019)
  

  I experienced this on a Delta flight out of Detroit heading to Heathrow in July. It’s pretty cool. And fast! 

• Kia Launches Redesigned Digital Experience Via Elephant by Tanya Gazdik (Marketing Daily on 09/02/2019)
  

  Yes, I tested out the Kia website and it is much different than the previous iteration. This article isn't about what other automakers are doing, it's about what Kia is doing, and this is a big change for them. Did you go on their website 6 months ago?  I think you are comparing apples to oranges. You really think Kia and Alfa should have similar websites? Now THAT is bizarre. 

• Kia Launches Redesigned Digital Experience Via Elephant by Tanya Gazdik (Marketing Daily on 09/02/2019)
  

  Why is the article "bizarre?" Kia hired a new agency and revamped their website, what don't you understand?  

• Nissan Reorganizes Marketing Department by Tanya Gazdik (Marketing Daily on 08/28/2019)
  

  I don’t disagree with you. But it is “new” for Nissan. Plus, isn’t everyone in marketing reinventing the wheel on the daily?  

• Diary Of An Electric Vehicle Reveals Continuing Infrastructure Issues by Tanya Gazdik (Drive Time on 08/19/2019)
  

  Len, I searched on the Leaf nav system for charging locations. I even asked via voice command for a list. Nothing. Thank heavens I figured out to download the Chargehub and Chargepoint apps and look there. There aren't a lot of Tesla charging stations in Detroit, either. But of course there was one at the marina I was at Sunday afternoon. Now THAT was truly aggravating.

• Diary Of An Electric Vehicle Reveals Continuing Infrastructure Issues by Tanya Gazdik (Drive Time on 08/19/2019)
  

  PJ, I'm one of the baffled ones. I know several repeat very happy Volt owners. I'd given consideration to oone and it could've been my next vehicle. I think GM is hoping Volt owners will go over to the Bolt, but after my week, I'm very hesitant to even consider a full electric, at least not while living in Detroit. 

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