TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Mars Petcare's Cesar Brand Partners With Walmart in Marketing Daily on 12/08/2021
  

  The increased humanization of pets is driving innovation, says Walmart's Melody Richard.

• Retail Sales Reach Pre-Pandemic Levels in Around the Net In Brand Marketing on 12/08/2021
  

• McDonald's Launches Effort To Attract More Diversity In Franchisees in Around the Net In Brand Marketing on 12/08/2021
  

• Hotels.com Offers Not-So-Silent-Night Suite in Marketing Daily on 12/08/2021
  

  If the selected guest manages to stay awake for 24 hours of music, they will be gifted with 25 free hotel rooms in their Hotels.com Rewards Account.

• Mini Sponsors Best Friends Animal Society Pet Adoptions in Marketing Daily on 12/07/2021
  

  While adoptions were up the first year of the COVID-19 pandemic, the last six months have proven challenging for animal shelters.

• Ulta Beauty CEO Has A Competitive Plan in Around the Net In Brand Marketing on 12/07/2021
  

• Report Indicates Labor Shortages Continue in Around the Net In Brand Marketing on 12/07/2021
  

• Automotive TV Spending Down 8.8% In November in Marketing Daily on 12/07/2021
  

  Certain brands spent more in late 2020 to make up for a lack of live sports earlier in the year, says iSpot.tv's Stuart Schwartzapfel.

• Danger, Will Robinson: Drivers Don't Know What They Don't Know in Drive Time on 12/06/2021
  

  One automaker making educational strides is Cadillac, which has launched efforts to explain its Super Cruise driver assistance technology.

• DoorDash Promises 15-Minute Grocery Delivery In NYC in Around the Net In Brand Marketing on 12/06/2021
  

Comments by Tanya All comments by Tanya

• Mobil 1 Motor Oil, Mattel Partner For Promotion by Tanya Gazdik (Marketing Daily on 08/23/2021)
  

  Right?! I was obsessd with this game as a kid. Glad to see the brand living on and doing inventive marketing. 

• Royal Canin Enlists Kat Dennings For 'Take Your Cat to the Vet Day' by Tanya Gazdik (Marketing Daily on 08/20/2021)
  

  Very true, Dana!  But if you establish a relationship with a vet and go in for regular visits, they often will find a way to work you in for emergencies. That's been my experience this past year, anyway. But I think those who have never been to a vet (new adopters, etc.) are having a hard time finding one that is taking new clients. That's what I'm hearing in the Detroit area. 

• General Motors, Shell Partner On Renewable Energy Solutions by Tanya Gazdik (Marketing Daily on 06/23/2021)
  

  Thanks for your comment Craig. You make an interesting point. I have long held that there are still serious infrastructure issues re: EVs, as much as I like what they could do for the environment. It'll be interesting to see how this shakes out over the next 10 years or so. 

• Volkswagen, Pinterest Collaborate On Virtual Test Drive by Tanya Gazdik (Marketing Daily on 06/14/2021)
  

  Hi Sara--VW put out a press release. https://media.vw.com/en-us/releases/1554 

• Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)
  

  Best wishes! And keep in touch! I've always enjoyed your perspectives.

• In Marketing Prank, VW Teases Name Change To Voltswagen by Tanya Gazdik (Marketing Daily - Top of the News on 03/30/2021)
  

  Good one, Len! :)

• Hyundai Partners With Amazon, Targets Families With Santa Fe Creative by Tanya Gazdik (Marketing Daily on 01/14/2021)
  

  Hi Brant--The boxes were preprinted and distributed to Amazon warehouses nationwide.  Whether customers got one or not depended on if their purchases happened to fit into that size of box. Hope that answers your question. Thanks for reading!

• The Day My Facebook Bubble Popped by Gord Hotchkiss (Media Insider on 09/05/2020)
  

  Gord, it's interesting to hear that Canada is experiencing the same huge divide as the U.S. re: masks, vaccines, etc.  The majoirty of my Canadian friends are similar in their political leanings to me. I tend to have the same rule as you do about not engaging politically on social media, but I have started blocking some of the friends of a friend who seem particulary aggressive in their commenting on his left-leaning posts because encountering them tends to raise my blood pressure. It's very discouraging to be a rational human these days. 

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  Thom--Such an amazing read! I wish you all the best in your next chapter. I've enjoyed having you as a colleague over the years. Stay in touch. 

• Restaurants Without Masks: What Are They Trying To Say? by Sarah Mahoney (QSR Land on 05/27/2020)
  

  I got Domino's on Saturday and when I went in to pick it up, everyone was masked. A few had it pulled down, such as the guy taking orders from the phone, which was kind of annoying. But the kid who handed me my pizza was wearing it correctly and I apreciated it. There was also a sign on the door limiting entrance to one customer at a time in the lobby. I think non-mask businesses, espically food related, are VERY foolish. I'm seeing A LOT of chatter on FB about it. They are going to lose more business than they gain. 

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