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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • American Cancer Society Repositions Brand in Around the Net In Brand Marketing on 09/19/2017

    The American Cancer Society has unveiled a new brand positioning and campaign to help people better understand what exactly the organization does. While funding and conducting research remains one of the society's key focuses, the nonprofit's latest effort aims to show off myriad other ways the nonprofit helps patients and their families.

  • Budweiser Wins By Playing Up Americana in Around the Net In Brand Marketing on 09/19/2017

    Is there any U.S. brand with a stronger heritage than Budweiser? The flagship of Anheuser-Busch hasn't been taking any chances lately as it strives with various marketing initiatives. The brand has established a ubiquitous presence in sports marketing, including the NFL, and more recently is sponsoring its own "Made in America" music festivals with Jay Z, who also received his own Budweiser spot with "Dream. On."

  • NBA Tip-Off Campaign Shows 'I'm Why' Players, Fans Are Pumped in Around the Net In Brand Marketing on 09/19/2017

    With NBA 2017-18 just about a month away, the league has started to market the season in earnest, unveiling three spots with the tag "I'm Why," under its ongoing umbrella campaign, "This Is Why We Play." Spots will break on ABC on Sept. 24 during Game 1 of the WNBA Finals between the Los Angeles Sparks and Minnesota Lynx. They will then go in to regular rotation on ESPN, TNT, NBA TV, NBA.com and NBA apps.

  • Tesla's Elon Musk Teaches A Lesson In Customer Service in Around the Net In Brand Marketing on 09/19/2017

    Although billionaire tech entrepreneur Elon Musk is running a handful of companies, including Tesla, he's not too busy to respond to a single frustrated customer. A customer tweeted Musk complaining of "a terrible experience with very pushy sales guy." Musk responded: "Def not ok, Just sent a reminder to Tesla stores that we just want people to look forward to their next visit. That's what really matters."

  • Like The Gym, Costco Knows Most Members Won't Show Up in Around the Net In Brand Marketing on 09/19/2017

    When many people join a gym, they do so with the best of intentions. They want to be healthier and get into better shape. Even as they rarely or never go, they stay members because they think someday they'll become regulars. Costco' works the same way. Members are lured in by the prospect of saving money, and even if they don't take advantage, they renew because they intend to in the future.

  • CommunityAmerica Credit Union Leverages NFL Sponsorship in Marketing Daily on 09/19/2017

    The 75-year-old company is ready to grow from middle-tier to major player. The primary campaign goal is raising brand awareness.

  • Ryder Trucks Launches Campaign With 'Inc.' in Marketing Daily on 09/18/2017

    "The campaign underscores how truck owners are essentially dumping cash all over America's highways from all the hidden costs required in maintaining a private fleet," Ryder's Karen Jones tells "Marketing Daily."

  • Mack Trucks Enlists Country Music's Steve Moakler in Marketing Daily on 09/14/2017

    Inspired by what the Mack Trucks brand stands for, Steve Moakler said he wrote the song because it embodies the American values of hard work, commitment and passion.

  • Q&A: DoubleTree By Hilton Launches 'Warm Cookie' Campaign in Marketing Daily on 09/13/2017

    "When young travelers arrive at a hotel, they want to feel completely at home and part of an experience that is reflective of their values," Hilton's Stuart Foster tells "Marketing Daily."

  • Kroger Starts New Restaurant Concept in Around the Net In Brand Marketing on 09/13/2017

    Kroger Co., which has made no secret of its intention to pursue alternate means to feed customers, is preparing to open a restaurant near its Cincinnati headquarters. Kitchen 1883 - an apparent reference to the year Barney Kroger founded the food retailer - will open in Union, Ky., near a Kroger Marketplace store. The retailer, which has been advertising for positions for several weeks, held a hiring event.

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