TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Land Rover Offers Adventure With Purchase in Marketing Daily on 08/03/2021
  

  Up to 90 teams on a first-come basis will be allowed to participate in a one-day off-road adventure starting from Oct. 11.

• Kyrie Irving Backpedals On Nike Slam in Around the Net In Brand Marketing on 08/03/2021
  

• NYC To Require Vaccine Proof For Some Indoor Businesses in Around the Net In Brand Marketing on 08/03/2021
  

• Volvo Expands Support Of Marathon Runners in Marketing Daily on 08/03/2021
  

  Races are "iconic, cultural moments that bring people together," says Volvo's Rick Bryant.

• MediaPost Names Best In Auto Marketing for 2020 in Drive Time on 08/02/2021
  

  For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies.

• Amazon Shows How 'Prime Changes Everything' in Marketing Daily on 08/02/2021
  

  If she'd had a Prime Membership, Rapunzel could have simply ordered a ladder for same-day delivery.

• Nikola Founder Charged With Fraud in Around the Net In Brand Marketing on 08/01/2021
  

• Walter The Chevy Cat Is Fan Favorite During Olympics in Around the Net In Brand Marketing on 08/01/2021
  

• General Motors, Ford Focus On Safe Teen Driving in Marketing Daily on 07/31/2021
  

  Despite fewer vehicles on the road during the pandemic, traffic crash fatalities are estimated to have reached a 13-year high in 2020.

• Dodge Partners With Billie Eilish in Marketing Daily on 07/31/2021
  

  "The power and subtlety of her music perfectly embody the spirit of the Dodge brand," says Stellantis global CMO Olivier Francois.

Comments by Tanya All comments by Tanya

• General Motors, Shell Partner On Renewable Energy Solutions by Tanya Gazdik (Marketing Daily on 06/23/2021)
  

  Thanks for your comment Craig. You make an interesting point. I have long held that there are still serious infrastructure issues re: EVs, as much as I like what they could do for the environment. It'll be interesting to see how this shakes out over the next 10 years or so. 

• Volkswagen, Pinterest Collaborate On Virtual Test Drive by Tanya Gazdik (Marketing Daily on 06/14/2021)
  

  Hi Sara--VW put out a press release. https://media.vw.com/en-us/releases/1554 

• Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)
  

  Best wishes! And keep in touch! I've always enjoyed your perspectives.

• In Marketing Prank, VW Teases Name Change To Voltswagen by Tanya Gazdik (Marketing Daily - Top of the News on 03/30/2021)
  

  Good one, Len! :)

• Hyundai Partners With Amazon, Targets Families With Santa Fe Creative by Tanya Gazdik (Marketing Daily on 01/14/2021)
  

  Hi Brant--The boxes were preprinted and distributed to Amazon warehouses nationwide.  Whether customers got one or not depended on if their purchases happened to fit into that size of box. Hope that answers your question. Thanks for reading!

• The Day My Facebook Bubble Popped by Gord Hotchkiss (Media Insider on 09/05/2020)
  

  Gord, it's interesting to hear that Canada is experiencing the same huge divide as the U.S. re: masks, vaccines, etc.  The majoirty of my Canadian friends are similar in their political leanings to me. I tend to have the same rule as you do about not engaging politically on social media, but I have started blocking some of the friends of a friend who seem particulary aggressive in their commenting on his left-leaning posts because encountering them tends to raise my blood pressure. It's very discouraging to be a rational human these days. 

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  Thom--Such an amazing read! I wish you all the best in your next chapter. I've enjoyed having you as a colleague over the years. Stay in touch. 

• Restaurants Without Masks: What Are They Trying To Say? by Sarah Mahoney (QSR Land on 05/27/2020)
  

  I got Domino's on Saturday and when I went in to pick it up, everyone was masked. A few had it pulled down, such as the guy taking orders from the phone, which was kind of annoying. But the kid who handed me my pizza was wearing it correctly and I apreciated it. There was also a sign on the door limiting entrance to one customer at a time in the lobby. I think non-mask businesses, espically food related, are VERY foolish. I'm seeing A LOT of chatter on FB about it. They are going to lose more business than they gain. 

• Michigan Governor Urged To Lift Non-Essential Ad Restrictions by Wendy Davis (Digital News Daily on 04/14/2020)
  

  We are third highest in the country in part because the vast majority of our workers are in manufaturing plants which should have been closed sooner. That's on the CEOs, not the governor. They didn't have to wait for her stay-at-home order. We also have a huge minority population in Detroit/Wayne County and there have been several stories about how minorities are being hit harder by the virus than non-minoritites for a variety of reasons. The vast majority of Michiganders support what the governor is doing. There is a Facebook group of 63,000 residents that literally sprang up overnight in support of her actions. 

• Michigan Governor Urged To Lift Non-Essential Ad Restrictions by Wendy Davis (Digital News Daily on 04/14/2020)
  

  Has the ANA seen Michigan's COVID-19 case numbers and death count? We are third highest in the country. For the record, you can order non-essential items for delivery or curbside pickup, she's just trying to keep down foot traffic. 

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