TANYA GAZDIK

Articles by Tanya All articles by Tanya

• American Cancer Society Repositions Brand in Around the Net In Brand Marketing on 09/19/2017
  

  The American Cancer Society has unveiled a new brand positioning and campaign to help people better understand what exactly the organization does. While funding and conducting research remains one of the society's key focuses, the nonprofit's latest effort aims to show off myriad other ways the nonprofit helps patients and their families.

• Budweiser Wins By Playing Up Americana in Around the Net In Brand Marketing on 09/19/2017
  

  Is there any U.S. brand with a stronger heritage than Budweiser? The flagship of Anheuser-Busch hasn't been taking any chances lately as it strives with various marketing initiatives. The brand has established a ubiquitous presence in sports marketing, including the NFL, and more recently is sponsoring its own "Made in America" music festivals with Jay Z, who also received his own Budweiser spot with "Dream. On."

• NBA Tip-Off Campaign Shows 'I'm Why' Players, Fans Are Pumped in Around the Net In Brand Marketing on 09/19/2017
  

  With NBA 2017-18 just about a month away, the league has started to market the season in earnest, unveiling three spots with the tag "I'm Why," under its ongoing umbrella campaign, "This Is Why We Play." Spots will break on ABC on Sept. 24 during Game 1 of the WNBA Finals between the Los Angeles Sparks and Minnesota Lynx. They will then go in to regular rotation on ESPN, TNT, NBA TV, NBA.com and NBA apps.

• Tesla's Elon Musk Teaches A Lesson In Customer Service in Around the Net In Brand Marketing on 09/19/2017
  

  Although billionaire tech entrepreneur Elon Musk is running a handful of companies, including Tesla, he's not too busy to respond to a single frustrated customer. A customer tweeted Musk complaining of "a terrible experience with very pushy sales guy." Musk responded: "Def not ok, Just sent a reminder to Tesla stores that we just want people to look forward to their next visit. That's what really matters."

• Like The Gym, Costco Knows Most Members Won't Show Up in Around the Net In Brand Marketing on 09/19/2017
  

  When many people join a gym, they do so with the best of intentions. They want to be healthier and get into better shape. Even as they rarely or never go, they stay members because they think someday they'll become regulars. Costco' works the same way. Members are lured in by the prospect of saving money, and even if they don't take advantage, they renew because they intend to in the future.

• CommunityAmerica Credit Union Leverages NFL Sponsorship in Marketing Daily on 09/19/2017
  

  The 75-year-old company is ready to grow from middle-tier to major player. The primary campaign goal is raising brand awareness.

• Ryder Trucks Launches Campaign With 'Inc.' in Marketing Daily on 09/18/2017
  

  "The campaign underscores how truck owners are essentially dumping cash all over America's highways from all the hidden costs required in maintaining a private fleet," Ryder's Karen Jones tells "Marketing Daily."

• Mack Trucks Enlists Country Music's Steve Moakler in Marketing Daily on 09/14/2017
  

  Inspired by what the Mack Trucks brand stands for, Steve Moakler said he wrote the song because it embodies the American values of hard work, commitment and passion.

• Q&A: DoubleTree By Hilton Launches 'Warm Cookie' Campaign in Marketing Daily on 09/13/2017
  

  "When young travelers arrive at a hotel, they want to feel completely at home and part of an experience that is reflective of their values," Hilton's Stuart Foster tells "Marketing Daily."

• Kroger Starts New Restaurant Concept in Around the Net In Brand Marketing on 09/13/2017
  

  Kroger Co., which has made no secret of its intention to pursue alternate means to feed customers, is preparing to open a restaurant near its Cincinnati headquarters. Kitchen 1883 - an apparent reference to the year Barney Kroger founded the food retailer - will open in Union, Ky., near a Kroger Marketplace store. The retailer, which has been advertising for positions for several weeks, held a hiring event.

Comments by Tanya All comments by Tanya

• Infiniti, Acura Prep Concours d'Elegance Activities by Tanya Gazdik (Marketing Daily on 08/17/2017)
  

  Denise: Thanks for your comment but we follow Associated Press style on capitalizing as do most other major news organizations. We only use all capitals when the word is an acronym. So it's Mini, Ikea and Lego, even though the companies choose to use all caps in their communications. We do write GEICO since it stands for Government Employees Insurance Company. 

• Honda Ties Racing Activities Directly To Production Vehicles by Tanya Gazdik (Marketing Daily on 05/17/2017)
  

  Good point! It wasn't in the press release and I neglected to verify that it was RPA, their AOR. I will check and will add. Honda never mentions agencies in their press releases, not sure why. Most brands do. 

• Ford Unveils Expedition Via Facebook Live by Tanya Gazdik (Marketing Daily on 02/07/2017)
  

  Good catch, thank you! I meant to write aging Gen Xers. Makes more sense, right? 

• Audi's Super Bowl Spot Focuses On Women's Equality by Tanya Gazdik (Marketing Daily on 02/01/2017)
  

  Mark, you must not be reading the non-marketing news. An estimated 4 million worldwide participated in the women's marches. This is obviously a topic that is important to a lot of consumers. It's a way for Audi to strike an emotional chord with people no matter which side of the aisle they sit politically. Who doesn't want their daughters to have the same opportunities as their sons?

• KFC China Uses Facial Recognition To Recommend Menu Items by Tanya Gazdik (Around the Net In Brand Marketing on 01/16/2017)
  

  Definitely some sexism and ageism. I really want to go to China and go to a KFC and see what they suggest I order. Could be interesting to see how the algorithm responds to a non-Chinese person. 

• Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)
  

  Paula: I'm guessing you have never worked in PR at a major corporation. The reason Tic Tac issued the statement via Twitter is because they were being *hounded* by reporters for a reaction/comment. I don't find it opportunistic at all and you are the only person who I have heard have that reaction. 

• Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)
  

  “I’ve got to use some Tic Tacs, just in case I start kissing her,” Trump says about the actress who was on her way to pick him up for a Days of Our Lives appearance. “You know I’m automatically attracted to beautiful — I just start kissing them. It’s like a magnet. Just kiss. I don’t even wait.” “And when you’re a star, they let you do it,” Trump says. “You can do anything.”

• Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)
  

  Paula: hit the link to to the linked article above and read it OR google for Trump and tic tacs OR find any of a thousand sources and watch the video. Mr. Trump explicitly says he needs a Tic Tac in the video because he might kiss the woman in question, because he can't control himself around beautiful women, he just starts kissing them (not a direct quote but pretty close.)

• Chevy Looks For Anti-Texting Solutions by Tanya Gazdik (Marketing: Automotive on 10/05/2016)
  

  Yep, I was talking about the GPS in phones. It would have to be turned on for a cell company to know if the phone was being used in a moving vehicle. And it's easy to turn off. There's got to a be a solution here. I agree, I think the cell phone companies should be baring the brunt of the responsibility here.

• Chevy Looks For Anti-Texting Solutions by Tanya Gazdik (Marketing: Automotive on 10/05/2016)
  

  Good idea, Craig re: the surcharge for texting while moving. I think in order for that to work, GPS woudl have to be turned on in the phone. It's pretty easy to deactivate, unfortunately. Those with privacy concerns keep it turned off, I am told. 

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