TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Mini Takes The States Road Rally Postponed in Marketing Daily on 04/06/2020
  

  "In light of the uncertainty we're all facing, it's the right thing to do to protect each other, our families, our neighbors and our future," Mini's Mike Peyton says.

• Volkswagen Launches 'Community-Driven Promise' in Marketing Daily on 04/05/2020
  

  The appropriately somber spot features voiceovers from dealers across the country commenting on how life has changed since the pandemic began.

• Vermont Tells Big Retailers To Stop Selling Non-Essentials in Around the Net In Brand Marketing on 04/05/2020
  

• Hobby Lobby Defies Orders, But Finally Closes in Around the Net In Brand Marketing on 04/05/2020
  

• Corona Factory Closes, Deemed Non-Essential in Around the Net In Brand Marketing on 04/05/2020
  

• Wimbledon Cancelled, U.S. Open Facility Converted To Hospital in Marketing Daily on 04/03/2020
  

  Wimbledon takes in $55 million each year from its sponsors, while the U.S. Open brings in about $42 million per year.

• Airbnb Continues To Take Virus-Related Hits in Around the Net In Brand Marketing on 04/02/2020
  

• Grocery Stores Are Booming Thanks To COVID-19 in Around the Net In Brand Marketing on 04/02/2020
  

• Kia Renews 'Great Unknowns' Scholarship Program in Marketing Daily on 04/02/2020
  

  Kia has not yet introduced creative that acknowledges the pandemic, unlike other automakers.

• Companies Extend Loyalty Programs In Wake Of COVID-19 in Marketing Daily on 04/02/2020
  

  Delta Air Lines has not announced whether Diamond, Platinum, Gold and Silver Medallion members will receive an extension of their status.

Comments by Tanya All comments by Tanya

• Google Pauses April Fools Messaging by Laurie Sullivan (Search Marketing Daily on 03/30/2020)
  

  I have done the April Fools Day marketing roundup story for MediaPost for the last three years. By now, I'm usually inundated with several dozen pitches. This year, just one brand no one has heard of pitched me a week ago.  When I didn't respond, the PR person "circled back." I told her I was not planning to do a roundup because no one else thought it was in good taste, but if she'd like, I could write a story about how the brand she was pitching was still going ahead with their not-very-funny "gag" despite the country being in the middle of a national crisis. She didn't like that idea very much. 

• Project Amazon: Klum, Gunn Fashion Show Cut From Familiar Cloth by Adam Buckman (TVBlog on 03/25/2020)
  

  I seriously can't wait for this show. It'll be the perfect distraction from reality and if Heidi is meaner, all the better, lol.

• NCAA Nixes Live March Madness Tournament Attendees by Joe Mandese (MediaDailyNews on 03/11/2020)
  

  And the Big Ten is banning spectators at ALL sporting events until further notice. I wonder what's going to happen to MLB? 

• Hyundai Reveals Boston-Themed Super Bowl Effort by Tanya Gazdik (Marketing Daily on 01/27/2020)
  

  VERY good point. I'm the one who parks way off in a corner of the parking lot where no one can hit my car doors with their car door or their shopping cart or whatever. Yes, I'm that person. i'll walk a mile if it means my car is safe from dings and scratches. As much as I dig technology, this seems like dings waiting to happen.

• This is Why You Don't Let Marketers Write Their Own Press Releases by George Simpson (MediaDailyNews on 12/12/2019)
  

  "When you catch an adjective, kill it. No, I don't mean utterly, but kill most of them--then the rest will be valuable. They weaken when they are close together. They give strength when they are far apart." --Mark Twain, who also didn't like adverbs much. 

• Audi Offers Contest For Holidays by Tanya Gazdik (Marketing Daily on 11/20/2019)
  

  Hi again Craig, Audi is not my client. I’m a reporter, a journalist, who wrote a story based on information that was provided to me by Audi and its agency. I still don’t see why the timing of the contest is relevant. I’m sorry if you didn’t find the story interesting or were bothered by the timing of it.

• Audi Offers Contest For Holidays by Tanya Gazdik (Marketing Daily on 11/20/2019)
  

  Hi Craig--Our readers typically don't read stories in order to find contests to enter, they read them to find out what other companies are doing on the marketing front. So the timing isn't really a factor. But I'm sorry if you wanted to enter and weren't able to. I'm sure Audi would be happy to add you to their mailing list so you can get in on the next contest.

• Mini Confirms Return Of Biennial Road Rally by Tanya Gazdik (Marketing Daily on 11/03/2019)
  

  Denise, MediaPost, like most reputable news organizations, largely follows Associated Press style. Unless it's an acronym, our reporters and editors (not "researchers") do not use all caps. Under “company names,” the stylebook advises: “Do not use all-capital-letter names unless the letters are individually pronounced.” So BMW, but not IKEA (it's Ikea.)

• Facial Recognition Expanding To More Airports by Chuck Martin (Connected Thinking on 09/17/2019)
  

  I experienced this on a Delta flight out of Detroit heading to Heathrow in July. It’s pretty cool. And fast! 

• Kia Launches Redesigned Digital Experience Via Elephant by Tanya Gazdik (Marketing Daily on 09/02/2019)
  

  Yes, I tested out the Kia website and it is much different than the previous iteration. This article isn't about what other automakers are doing, it's about what Kia is doing, and this is a big change for them. Did you go on their website 6 months ago?  I think you are comparing apples to oranges. You really think Kia and Alfa should have similar websites? Now THAT is bizarre. 

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