TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Expedia Experiences C-Suite Shakedown in Around the Net In Brand Marketing on 12/06/2019
  

• Nordstrom Under Fire For Fur Sourcing in Around the Net In Brand Marketing on 12/05/2019
  

• Lincoln Sponsors 'Continental Canvas' Mural In Miami in Marketing Daily on 12/05/2019
  

  The installment, conceptualized by Lincoln AOR Hudson Rouge, was timed to coincide with Art Basel, a large international art fair.

• Elon Musk Has His Day(s) In Court in Around the Net In Brand Marketing on 12/04/2019
  

• Elon Musks Has His Day(s) In Court in Around the Net In Digital on 12/04/2019
  

• Reebok's Newest Shoe Is Made From Plants in Around the Net In Brand Marketing on 12/04/2019
  

• JetBlue Gives Back, This Time To Employees in Marketing Daily on 12/04/2019
  

  The airline has reached the milestone of having paid for 250 degrees in three years via its employer-sponsored education program, JetBlue Scholars.

• Toyota Pulls At Heartstrings With Holiday Effort in Marketing Daily on 12/04/2019
  

  The ad aims to share a message "that brings people together and speaks to the joy and spirit of the season," says Toyota's Laukes.

• Ford Partners With McDonald's For Sustainability Effort in Marketing Daily on 12/04/2019
  

  McDonald's expects to divert a significant portion of its coffee chaff in North America to Ford to be incorporated into vehicle parts.

• Secret Deodorant Supports Women-Owned Businesses in Around the Net In Brand Marketing on 12/03/2019
  

Comments by Tanya All comments by Tanya

• Audi Offers Contest For Holidays by Tanya Gazdik (Marketing Daily on 11/20/2019)
  

  Hi again Craig, Audi is not my client. I’m a reporter, a journalist, who wrote a story based on information that was provided to me by Audi and its agency. I still don’t see why the timing of the contest is relevant. I’m sorry if you didn’t find the story interesting or were bothered by the timing of it.

• Audi Offers Contest For Holidays by Tanya Gazdik (Marketing Daily on 11/20/2019)
  

  Hi Craig--Our readers typically don't read stories in order to find contests to enter, they read them to find out what other companies are doing on the marketing front. So the timing isn't really a factor. But I'm sorry if you wanted to enter and weren't able to. I'm sure Audi would be happy to add you to their mailing list so you can get in on the next contest.

• Mini Confirms Return Of Biennial Road Rally by Tanya Gazdik (Marketing Daily on 11/03/2019)
  

  Denise, MediaPost, like most reputable news organizations, largely follows Associated Press style. Unless it's an acronym, our reporters and editors (not "researchers") do not use all caps. Under “company names,” the stylebook advises: “Do not use all-capital-letter names unless the letters are individually pronounced.” So BMW, but not IKEA (it's Ikea.)

• Facial Recognition Expanding To More Airports by Chuck Martin (Connected Thinking on 09/17/2019)
  

  I experienced this on a Delta flight out of Detroit heading to Heathrow in July. It’s pretty cool. And fast! 

• Kia Launches Redesigned Digital Experience Via Elephant by Tanya Gazdik (Marketing Daily on 09/02/2019)
  

  Yes, I tested out the Kia website and it is much different than the previous iteration. This article isn't about what other automakers are doing, it's about what Kia is doing, and this is a big change for them. Did you go on their website 6 months ago?  I think you are comparing apples to oranges. You really think Kia and Alfa should have similar websites? Now THAT is bizarre. 

• Kia Launches Redesigned Digital Experience Via Elephant by Tanya Gazdik (Marketing Daily on 09/02/2019)
  

  Why is the article "bizarre?" Kia hired a new agency and revamped their website, what don't you understand?  

• Nissan Reorganizes Marketing Department by Tanya Gazdik (Marketing Daily on 08/28/2019)
  

  I don’t disagree with you. But it is “new” for Nissan. Plus, isn’t everyone in marketing reinventing the wheel on the daily?  

• Diary Of An Electric Vehicle Reveals Continuing Infrastructure Issues by Tanya Gazdik (Drive Time on 08/19/2019)
  

  Len, I searched on the Leaf nav system for charging locations. I even asked via voice command for a list. Nothing. Thank heavens I figured out to download the Chargehub and Chargepoint apps and look there. There aren't a lot of Tesla charging stations in Detroit, either. But of course there was one at the marina I was at Sunday afternoon. Now THAT was truly aggravating.

• Diary Of An Electric Vehicle Reveals Continuing Infrastructure Issues by Tanya Gazdik (Drive Time on 08/19/2019)
  

  PJ, I'm one of the baffled ones. I know several repeat very happy Volt owners. I'd given consideration to oone and it could've been my next vehicle. I think GM is hoping Volt owners will go over to the Bolt, but after my week, I'm very hesitant to even consider a full electric, at least not while living in Detroit. 

• Ford's Investment In Detroit Results In Worldwide Attention, Admiration by Tanya Gazdik (Drive Time on 06/24/2019)
  

  Come to Detroit and see what they are doing -- the energy is palpable. Have you looked at sales trends? Consumers don't want cars. Most automakers are putting more emphasis on trucks and SUVs, Ford is definitely not alone in that decision. They are cutting 7,000 jobs globally which should help their financials. They also had a really good first quarter. https://www.cnbc.com/2019/04/25/ford-q1-2019-earnings.html 

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