TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Cadillac Is Quietly Leading The Technology Push At GM in Drive Time on 08/20/2018
  

  My only criticism is, Super Cruise is only available in a vehicle that costs nearly $90,000. Cadillac plans to roll it out across the division in 2020.

• Zappos, San Antonio Spurs Player Launch Children's Clothing Line in Around the Net In Brand Marketing on 08/10/2018
  

• Sam's Club COO Joins Lowe's in Around the Net In Brand Marketing on 08/10/2018
  

• High Protein Ice Cream Relieves Some Consumption Guilt in Around the Net In Brand Marketing on 08/10/2018
  

• Mini Road Rally Fosters Owner Loyalty in Drive Time on 08/13/2018
  

  "We have this mantra: 'Mini is the only car that comes standard with friends.' And that is truly on exhibition across America these last 10 days," says Mini's Tom Salkowsky.

• Hyundai Celebrates Saudi Female Drivers in Marketing Daily on 08/10/2018
  

  Hyundai previously presented the #WhatsNext campaign teaser film on company-owned online channels, amassing 1.5 million views to date on Facebook alone.

• Porsche, Motor Trend Group Launch Show in Marketing Daily on 08/10/2018
  

  Partnerships spread the message of Porsche in motorsport "both within our core audience and to others outside of it," Daniel Armbruster tells "Marketing Daily."

• Abercrombie Adds Venmo As Payment Option in Around the Net In Brand Marketing on 08/09/2018
  

• Rite Aid, Albertsons Call Off Merger In Eleventh Hour in Around the Net In Brand Marketing on 08/09/2018
  

• Ford Celebrates Production Of 10 Millionth Mustang in Marketing Daily on 08/09/2018
  

  Sixty Ford Mustang owners assembled for a tribute to the 10 millionth Mustang by spelling out the milestone with their cars.

Comments by Tanya All comments by Tanya

• Hilton Hotel Rooms Going High Tech by Chuck Martin (Connected Thinking on 08/05/2018)
  

  This is very cool and will likely earn more loyalty to the brand from people like me who really embrace technology. I can't tell you how much I already really enjoy their mobile key availability. Not having to keep track of a hotel key card is a good thing! 

• How I Became A Third Party: A First-Person Account by Joe Mandese (RTBlog on 05/14/2018)
  

  I found this really interesting. It's customer anecdotes that can make or break a brand, especially with social media and word-of-mouth being so key.  Anecdotally, I have a Lowe's and Home Depot equidistant and I tend to gravitate to Lowe's just because it seems cleaner and better stocked. I'm not beyond going to Home Depot if they have something I can't find at Lowe's. (I search for items on their respective websites). I order many things online for in-store pickup and I think Lowe's has Home Depot beat in that department. Except you do not DARE go to pickup until you get the email confirmation that your item is there waiting for you. Otherwise you will wait and wait and wait while they try to figure out where it is. This is why online is beating the heck out of bricks and mortar day in and day out. 

• 'No Irish Pub' Experiment Aims To Teach Tolerance by Tanya Gazdik (Marketing Daily on 03/22/2018)
  

  Hi Anne--I think most of your questions are answered on the site I linked to in the story, noIrishpub.com. They chose Irish because it is a heritage that is currently accepted and embraced but once was discriminated against similar to the way other ethnicities are currently discriminated against in the U.S.  It's supposed to be thought-provoking for anyone who is currently anti-immigrant. Check out the website. Thanks for reading. 

• Automakers Need To Heed Buyers' Wishes Re: Dealerships by Tanya Gazdik (Marketing Daily on 03/20/2018)
  

  Christina—thanks for sharing your experience, it’s all too typical, I’m afraid, and there lies (part of) the problem. I’d like to chat more, can you please email be at tanya@mediapost.com? Thanks!

• Ford Leads Automakers In Digital Strategies by Tanya Gazdik (Marketing Daily on 03/08/2018)
  

  I appreciate the comment, Mark, but I have to disagree with you regarding interiors. Check out the hard work by Ward's Auto in evaluating dozens of vehicles. http://wardsauto.com/2017-wards-10-best-interiors

• Sponsorship Spending Expected To Rise In 2018 by Tanya Gazdik (Marketing Daily on 01/17/2018)
  

  The total with the increase was $23.1 billion. I've changed "or" to "to." Hopefully that makes more sense. Thanks for the question. 

• Infiniti, Acura Prep Concours d'Elegance Activities by Tanya Gazdik (Marketing Daily on 08/17/2017)
  

  Denise: Thanks for your comment but we follow Associated Press style on capitalizing as do most other major news organizations. We only use all capitals when the word is an acronym. So it's Mini, Ikea and Lego, even though the companies choose to use all caps in their communications. We do write GEICO since it stands for Government Employees Insurance Company. 

• Honda Ties Racing Activities Directly To Production Vehicles by Tanya Gazdik (Marketing Daily on 05/17/2017)
  

  Good point! It wasn't in the press release and I neglected to verify that it was RPA, their AOR. I will check and will add. Honda never mentions agencies in their press releases, not sure why. Most brands do. 

• Ford Unveils Expedition Via Facebook Live by Tanya Gazdik (Marketing Daily on 02/07/2017)
  

  Good catch, thank you! I meant to write aging Gen Xers. Makes more sense, right? 

• Audi's Super Bowl Spot Focuses On Women's Equality by Tanya Gazdik (Marketing Daily on 02/01/2017)
  

  Mark, you must not be reading the non-marketing news. An estimated 4 million worldwide participated in the women's marches. This is obviously a topic that is important to a lot of consumers. It's a way for Audi to strike an emotional chord with people no matter which side of the aisle they sit politically. Who doesn't want their daughters to have the same opportunities as their sons?

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