TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Toyota, Lexus Top J.D. Power Dependability Study in Drive Time on 02/18/2019
  

  More than 200,000 TV commercials and more than 2 billion print ad impressions refer to J.D. Power awards annually, according to the company.

• Famous Volkswagen 'Magic' Bus Rides Again in Marketing Daily on 02/18/2019
  

  After learning about the project, Volkswagen of America supported the search and restoration process. The replica of the Woodstock icon will embark on a cross-country tour.

• Clayton Offers Affordable Home Ownership in Marketing Daily on 02/17/2019
  

  The company's goal is to "democratize" luxury and provide attainable home ownership for all families, says Kevin Clayton, CEO of Clayton Homes.

• Amazon Invests In Rivian Electric Vehicles in Around the Net In Brand Marketing on 02/17/2019
  

• Massachusetts Garage Keeps Pontiac Brand Alive in Around the Net In Brand Marketing on 02/17/2019
  

• Ketamine Variant Could Be Used To Treat Depression in Around the Net In Brand Marketing on 02/14/2019
  

• Adidas Pulls Black History Month Sneaker Amidst Backlash in Around the Net In Brand Marketing on 02/14/2019
  

• Cadillac Gets Flirty With Competitors For V-Day in Marketing Daily on 02/14/2019
  

  Cadillac posted multiple tweets with targeted pick-up lines to its biggest competitors like Mercedes Benz, Lexus, BMW and others in honor of Valentine's Day.

• Subaru Plays Up Safety, Technology In Forester Campaign in Marketing Daily on 02/15/2019
  

  "We also realize that car buying is an emotional event... buyers want to have an emotional connection to the brand," says Subaru's Brian Cavallucci.

• Dating App Choices Reveal Brand Preferences in Marketing Daily on 02/14/2019
  

  For example, Match has an audience that also engages with Ace Hardware, according to 4C Insights.

Comments by Tanya All comments by Tanya

• Turo Gives Traditional Car Rental Companies A Run For Their Money by Tanya Gazdik (Drive Time on 09/17/2018)
  

  Definitely, Donald!

• Turo Gives Traditional Car Rental Companies A Run For Their Money by Tanya Gazdik (Drive Time on 09/17/2018)
  

  Donald—How horrible! But your experience must not be par for the course or else their NPS score wouldn’t be so high. Paula—I think it was supply and demand — not a lot of rental cars available for Anchorage in peak tourist season. I checked all the big rental agencies and even Hotwire and got similar rates. The Alaska taxes are super high, too.

• Hilton Hotel Rooms Going High Tech by Chuck Martin (Connected Thinking on 08/05/2018)
  

  This is very cool and will likely earn more loyalty to the brand from people like me who really embrace technology. I can't tell you how much I already really enjoy their mobile key availability. Not having to keep track of a hotel key card is a good thing! 

• How I Became A Third Party: A First-Person Account by Joe Mandese (RTBlog on 05/14/2018)
  

  I found this really interesting. It's customer anecdotes that can make or break a brand, especially with social media and word-of-mouth being so key.  Anecdotally, I have a Lowe's and Home Depot equidistant and I tend to gravitate to Lowe's just because it seems cleaner and better stocked. I'm not beyond going to Home Depot if they have something I can't find at Lowe's. (I search for items on their respective websites). I order many things online for in-store pickup and I think Lowe's has Home Depot beat in that department. Except you do not DARE go to pickup until you get the email confirmation that your item is there waiting for you. Otherwise you will wait and wait and wait while they try to figure out where it is. This is why online is beating the heck out of bricks and mortar day in and day out. 

• 'No Irish Pub' Experiment Aims To Teach Tolerance by Tanya Gazdik (Marketing Daily on 03/22/2018)
  

  Hi Anne--I think most of your questions are answered on the site I linked to in the story, noIrishpub.com. They chose Irish because it is a heritage that is currently accepted and embraced but once was discriminated against similar to the way other ethnicities are currently discriminated against in the U.S.  It's supposed to be thought-provoking for anyone who is currently anti-immigrant. Check out the website. Thanks for reading. 

• Automakers Need To Heed Buyers' Wishes Re: Dealerships by Tanya Gazdik (Marketing Daily on 03/20/2018)
  

  Christina—thanks for sharing your experience, it’s all too typical, I’m afraid, and there lies (part of) the problem. I’d like to chat more, can you please email be at tanya@mediapost.com? Thanks!

• Ford Leads Automakers In Digital Strategies by Tanya Gazdik (Marketing Daily on 03/08/2018)
  

  I appreciate the comment, Mark, but I have to disagree with you regarding interiors. Check out the hard work by Ward's Auto in evaluating dozens of vehicles. http://wardsauto.com/2017-wards-10-best-interiors

• Sponsorship Spending Expected To Rise In 2018 by Tanya Gazdik (Marketing Daily on 01/17/2018)
  

  The total with the increase was $23.1 billion. I've changed "or" to "to." Hopefully that makes more sense. Thanks for the question. 

• Infiniti, Acura Prep Concours d'Elegance Activities by Tanya Gazdik (Marketing Daily on 08/17/2017)
  

  Denise: Thanks for your comment but we follow Associated Press style on capitalizing as do most other major news organizations. We only use all capitals when the word is an acronym. So it's Mini, Ikea and Lego, even though the companies choose to use all caps in their communications. We do write GEICO since it stands for Government Employees Insurance Company. 

• Honda Ties Racing Activities Directly To Production Vehicles by Tanya Gazdik (Marketing Daily on 05/17/2017)
  

  Good point! It wasn't in the press release and I neglected to verify that it was RPA, their AOR. I will check and will add. Honda never mentions agencies in their press releases, not sure why. Most brands do. 

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