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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, financial services, travel, sports, pets and pharma for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead juror for MediaPost's annual Marketing: Automotive awards. She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

Comments by Tanya All comments by Tanya

  • Know When To Fold 'Em by George Simpson (MediaDailyNews on 04/01/2021)

    Best wishes! And keep in touch! I've always enjoyed your perspectives.

  • In Marketing Prank, VW Teases Name Change To Voltswagen by Tanya Gazdik (Marketing Daily - Top of the News on 03/30/2021)

    Good one, Len! :)

  • Hyundai Partners With Amazon, Targets Families With Santa Fe Creative by Tanya Gazdik (Marketing Daily on 01/14/2021)

    Hi Brant--The boxes were preprinted and distributed to Amazon warehouses nationwide.  Whether customers got one or not depended on if their purchases happened to fit into that size of box. Hope that answers your question. Thanks for reading!

  • The Day My Facebook Bubble Popped by Gord Hotchkiss (Media Insider on 09/05/2020)

    Gord, it's interesting to hear that Canada is experiencing the same huge divide as the U.S. re: masks, vaccines, etc.  The majoirty of my Canadian friends are similar in their political leanings to me. I tend to have the same rule as you do about not engaging politically on social media, but I have started blocking some of the friends of a friend who seem particulary aggressive in their commenting on his left-leaning posts because encountering them tends to raise my blood pressure. It's very discouraging to be a rational human these days. 

  • It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)

    Thom--Such an amazing read! I wish you all the best in your next chapter. I've enjoyed having you as a colleague over the years. Stay in touch. 

  • Restaurants Without Masks: What Are They Trying To Say? by Sarah Mahoney (QSR Land on 05/27/2020)

    I got Domino's on Saturday and when I went in to pick it up, everyone was masked. A few had it pulled down, such as the guy taking orders from the phone, which was kind of annoying. But the kid who handed me my pizza was wearing it correctly and I apreciated it. There was also a sign on the door limiting entrance to one customer at a time in the lobby. I think non-mask businesses, espically food related, are VERY foolish. I'm seeing A LOT of chatter on FB about it. They are going to lose more business than they gain. 

  • Michigan Governor Urged To Lift Non-Essential Ad Restrictions by Wendy Davis (Digital News Daily on 04/14/2020)

    We are third highest in the country in part because the vast majority of our workers are in manufaturing plants which should have been closed sooner. That's on the CEOs, not the governor. They didn't have to wait for her stay-at-home order. We also have a huge minority population in Detroit/Wayne County and there have been several stories about how minorities are being hit harder by the virus than non-minoritites for a variety of reasons. The vast majority of Michiganders support what the governor is doing. There is a Facebook group of 63,000 residents that literally sprang up overnight in support of her actions. 

  • Michigan Governor Urged To Lift Non-Essential Ad Restrictions by Wendy Davis (Digital News Daily on 04/14/2020)

    Has the ANA seen Michigan's COVID-19 case numbers and death count? We are third highest in the country. For the record, you can order non-essential items for delivery or curbside pickup, she's just trying to keep down foot traffic. 

  • Google Pauses April Fools Messaging by Laurie Sullivan (Search & Performance Marketing Daily on 03/30/2020)

    I have done the April Fools Day marketing roundup story for MediaPost for the last three years. By now, I'm usually inundated with several dozen pitches. This year, just one brand no one has heard of pitched me a week ago.  When I didn't respond, the PR person "circled back." I told her I was not planning to do a roundup because no one else thought it was in good taste, but if she'd like, I could write a story about how the brand she was pitching was still going ahead with their not-very-funny "gag" despite the country being in the middle of a national crisis. She didn't like that idea very much. 

  • Project Amazon: Klum, Gunn Fashion Show Cut From Familiar Cloth by Adam Buckman (TVBlog on 03/25/2020)

    I seriously can't wait for this show. It'll be the perfect distraction from reality and if Heidi is meaner, all the better, lol.

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