Dave Morgan

Articles by Dave All articles by Dave

• Marriott, Zelensky Stand Up For What's Right in Media Insider on 04/24/2025
  

  With so many core human values under siege, we have too much silence. We have too much quiet complicity -- and too many compromising their principles.

• Thanks, VAB, For Your Leadership In Better Defining CTV Advertising in Media Insider on 04/17/2025
  

  CTV advertising has a real mislabeling problem today, with billions of dollars of spend going to web video and bot traffic improperly presented.

• Uncertainty Is Bad For The Ad Business in Media Insider on 04/10/2025
  

  Optimism is advertising's friend; pessimism is its enemy; and uncertainty is its enemy on steroids.

• Where Is Your Voice? in Media Insider on 04/03/2025
  

  We must raise our voices in support of those targeted by the administration -- and against the targeting of legal advocates for those targeted.

• 6 Reasons I'm Bullish On Independent Agencies In 2025 And Beyond in Media Insider on 03/27/2025
  

  Among indies' benefits: a massive range and diversity of capabilities and scale; more focus on mission and less on Wall Street.

• Faux Attribution in Media Insider on 03/20/2025
  

  Why is faux attribution as big as it is? Too much "don't ask, don't tell."

• So, You Want To Make A Difference? in Media Insider on 03/13/2025
  

  Raise your voice, invest your money, and participate in the civic process.

• Political Dialogue In Business Forums? Uncomfortable, But Democracy Demands It in Media Insider on 03/06/2025
  

  Consider the case of business management consultant Peter Drucker, who sounded a warning against fascism 90 years ago.

• Do We Still Value Leadership Of The Free World? in Media Insider on 02/27/2025
  

  We are an economic power. We are a military power. However, we are no longer the leader of the free world.

• Report From Ukraine in Media Insider on 02/20/2025
  

  KYIV -- I'm constantly asked these past few days how Ukrainians are handling our betrayal of them. Fortunately, they know that Trump does not speak for most Americans

Comments by Dave All comments by Dave

• Marriott, Zelensky Stand Up For What's Right by Dave Morgan (Media Insider on 04/24/2025)
  

  Mark, thanks for the comment. The Ukraine Constitution forbids national elections during martial law. The moment the Russian invaders withdraw significantly, you will certainly see martial law lifted and elections happen quickly, the parliament and Zelensky have both declared it. Of course, the Russians, and now the US government, have helped turn Zelensky from an acceptabily popluar presdient there into very, very popular president, not unlike what the world saw with Churchill in England in WW2.

• There Ain't No Such Thing As A Cheap, High Volume CPM by Joe Mandese (Planning & Buying Insider on 04/09/2025)
  

  Ed, the rebates are more of a catalyst than a drain in and of themselves. They excerbate the perverse incentive of cheap CPM's by funneling client' funds to whoever pays buyers the most. To make it work, they need to deliver cheap CPM's. Since the low price expectation can't be met with real CTV inventory, they buy from bot farm produced inventory, thus routing funds away from real publishers to fake publishers ... real publishers lose, real journalists and entertainment producers lose, advertisers lose (bots don't buy goods and services), and viewers lose (quality publishers dry up).

• Thanks, VAB, For Your Leadership In Better Defining CTV Advertising by Dave Morgan (Media Insider on 04/17/2025)
  

  John, yep., .exactlky my point. 50% wrong on gender is 100% wrong :-)

• Kaila Colbin, Signing Off by Kaila Colbin (Media Insider on 04/18/2025)
  

  Thank you Kaila for so many great columns; we'll miss you!dave

• Where Is Your Voice? by Dave Morgan (Media Insider on 04/03/2025)
  

  Mark, the Ukrainian Constitution forbids elections while the country is under martial law. The Duma could vote to change it, or The Russians could withdraw their invading forces, stop killing Ukrainians, and then martial law could be lifted.

• Where Is Your Voice? by Dave Morgan (Media Insider on 04/03/2025)
  

  Terry,it starts with: Voting, talking to friends, talking to work and industry colleagues, writing on social media,  letters to the editor, calling/writing congressional delegation, protesting, showing up and speaking at local civic events ... so many ways to raise your voice  ..  Dave 

• Faux Attribution by Dave Morgan (Media Insider on 03/20/2025)
  

  Agreed Tony. Fake/faux/fraudulent attribution is the tool that so many use to divert massive amounts of spend and, just as importantly, undermine the pricing of alternative media and marketing.

• Political Dialogue In Business Forums? Uncomfortable, But Democracy Demands It by Dave Morgan (Media Insider on 03/06/2025)
  

  Spot on Michael!

• Political Dialogue In Business Forums? Uncomfortable, But Democracy Demands It by Dave Morgan (Media Insider on 03/06/2025)
  

  Good points Josh. I agree that many on business foriums like Linkedin would prefer it only focus on business. My points is that if we don't keep deomcracy healthy, we'll see a very different kind of business world ... more akin to what we see if more contrally controlled and oligarchis nations.

• Political Dialogue In Business Forums? Uncomfortable, But Democracy Demands It by Dave Morgan (Media Insider on 03/06/2025)
  

  Artie, You're very welcome. It's a fascinating book and a chapter in Drucker's life that so few are aware of.

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