Commentary

Appeasement For Profit Is No Way To Drive Foreign Policy

The U.S. administration has been trying to force Ukraine to accept a pro-Russia peace settlement for months, going very public these past few weeks with proposed structures that seem like direct rewrites of invader Putin’s previous demands for fealty from sovereign Ukraine.

The narrative from the administration has been that nothing matters now more than peace, whatever sacrifices it forces on Ukraine. But it's increasingly clear the U.S. leadership’s push for a fast and hard peace has more to do with accelerating normalization of economic relations between the U.S. and Russia than it does with what's right, or any notion of shared defense of the sovereignty of free and democratic nations.

Nothing said it simpler than a headline in The Wall Street Journal last week: “Make Money Not War: Trump’s Real Plan for Peace in Ukraine.” Then there's the subhead: “The Kremlin pitched the White House on peace through business. To Europe’s dismay, the president and his envoy are on board.

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In 1938, then-British-Prime-Minister Neville Chamberlain famously gave Hitler the Sudetenland in hopes the appeasement would avoid war. Instead, it emboldened Hitler to invade Austria, Poland (in partnership with Stalin) and then most of the rest of Europe and North Africa. Chamberlain was largely driven from fear that England and its allies weren’t ready to fight Germany and didn’t want to. Economic transactions between the nations were certainly a factor, but not the main impetus.

U.S. policy now, though, seems quite the opposite. The proposed “peace” is not about Ukraine or Europe’s inability to defend against Russia. Russia’s economy is failing. It is losing soldiers at 10X the rate of Ukraine. It is capturing minuscule amounts of land at an enormous cost. Just modest Western investments and support can certainly keep Russia’s position in check -- or, at the least, just permitting Ukraine to use long-range weapons on Russia unfettered. 

The policy here seems entirely driven by a desire to do hundreds of billions of dollars of deals with Russia, possibly enriching some close to the administration.

Fortunately, many in Congress on both sides of the aisle are raising these concerns. And fortunately, the “peace process” meetings are continuing to reveal that Russia and Putin have no real desire for peace. If they did, they could just stop fighting and withdraw. Russia and Putin are the invaders. Ukraine is just defending.

I write about this now because we should all want to be on the right side of history when we look back on this time, as we can do with the mistakes of 1938 that ultimately led to the deaths of more than 60 million across the world.

It’s terrible that it only takes two generations for us to lose our memories and pattern recognition enough that we find ourselves on the verge of making a similar mistake again, though not even for reasons as morally justified --  from "appeasement to avoid" to "appeasement to profit." 

You probably wonder why I devote so many of my columns to issues of social policy and politics, and to Ukraine specifically. I do it because I believe that these issues -- and the future of Ukraine -- matter a lot. And I believe we all need to take action on our beliefs. History is full of too many people who saw, understood and did nothing. And I believe we can all make a difference.

Working in the media gives us responsibilities greater than the value of the advertisements bought and sold each day. We fund the production and distribution of affordable and independent news, information and entertainment.

We also have a big interest in free, independent democracies. Advertising and independent media can thrive only in democracies. In autocracies, media is controlled by the government directly or by proxy, and advertising -- to the extent it exists -- is largely a tax to drive payments to the friends of the autocrats..

I hope you care. I hope you do something about it. What you do -- and what you don’t do -- matters.

9 comments about "Appeasement For Profit Is No Way To Drive Foreign Policy".
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  1. Frank Lampe from Lampe & Associates, December 4, 2025 at 5:42 p.m.

    "Working in the media gives us responsibilities greater than the value of the advertisements bought and sold each day. ... We also have a big interest in free, independent democracies."

    Thank you, Dave. It's a shame that the mainstrem media has lost its way as its billionaire ownership cabal is an accoplice to and willing partner of the class that has conveniently forgotten media's primary roles as society's watchdog, not as its lapdog for the powerful and wealthy. 

  2. Dave Morgan from Simulmedia replied, December 4, 2025 at 5:48 p.m.

    I totally agree Frank, and the loss of string, independent media at the local level is particularly problematic. They carried the reasoned voice with a local relevance into the home, day in and day out.

  3. Ed Papazian from Media Dynamics Inc, December 4, 2025 at 6:48 p.m.

    Dave, while I agree with most of what you say, I'm not sure I get exactly what "we" are supposed to do about it. It's unrealistic to think that advertisers--coming from all sorts of directions and interests ---are going to band together and support only those news sources that "get it right"--or "tell the truth", thereby forcing our news media to fight the battle for us. Who gets to decide what is the "truth?" Is my question.

    I think that "we"--and the brave Ukranians--will have to wait it out until the voters finally decide that enough is enough. That may happen sooner than"we" think, indeed, it may happen in  some other way, sooner, if some of the rumors about revolts in the GOP, Trump's health, etc. are true. But who is going to lead  "us" our of this mess--the Democrat party which still hasn't figured out that the voters want solutions not just talking points about how bad the GOP is?

  4. Dave Morgan from Simulmedia replied, December 4, 2025 at 8:35 p.m.

    Ed, I'm surprised by your passivity, or willful ignorance of what you can do. How about use your voice? Write letters? Support candidates? Work the polls?
    Is it really so hard for you to parse who and what are right in the issue of Ukraine right now?

  5. Dave Morgan from Simulmedia, December 4, 2025 at 9:12 p.m.

    My point is Ed that we can't always wait for leaders, or parties to lead us, but need to make our own imitative. Clearly, there are real problems on the Demcratic side, but the NJ and Va governor races were big steps. We can't wait for rumors or health issues or whatever to play out. I am a believer in Branch Rickey's saying that "luck is the residue of design." Our luck will need to be made; we can't just wait for it.

  6. Ed Papazian from Media Dynamics Inc, December 5, 2025 at 7:48 a.m.

    I stand by my comments, Dave. It's not passivity--it's reality. I hope that your efforts, whatever they are are fruitful, however, Good luck.

  7. George Simpson from George H. Simpson Communications, December 5, 2025 at 1:38 p.m.

    I agree with Dave that Ed is opting out by throwing up his hands and hoping for the best. The Republicans that we have now started about 50 years ago to target local school boards, mayoral and state representative elections. Along came Fox to cheerlead their efforts and the end result is an Executive (and Cabinet) full of complete morons.  Get involved Ed. That is how change happens.

  8. Ed Papazian from Media Dynamics Inc, December 5, 2025 at 1:55 p.m.

    OK, George and Dave, I'm going to organize a march on Washington DC to protest the bad stuff that's been going down. Not sure if I can get the big numbers you would like but I'll give it a go. "We" leave Monday at 6AM starting  on the Manhattan side of the George Washington Bridge. Wish "us" luck. 

  9. Dave Morgan from Simulmedia, December 5, 2025 at 2:30 p.m.

    Great news Ed! You're such an important and relentless voice in our industry, just imagine what you can do in DC!

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