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Dave Morgan

Member since March 2008Contact Dave

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  • Time To Heed P&G's Call To Fundamentally Change TV Ad Buying? by Dave Morgan (Media Insider on 09/24/2020)

    To be clear on my earler points about the lack of transparency, that right is now built into many media agency contracts. In many, many cases, media agencies no longer carry true "agent" contractual obligations and can explicitly take undisclosed principal positions. Many times, these are take it or leave it provisions tied to maintaining or reducing fees. And we know that every client wants reduced fees. Thus, folks like Marc and P&G and, I suspect, many other larger TV ad buyers will do a lot of their negotiating direct to lock in inventory, rates and options, and then possibly use their agencies as "supporting partners" to physically manage the transacotions. Also, we are likely to see more "TV ad tech" that helps them manage those transactions in-house.

  • Time To Heed P&G's Call To Fundamentally Change TV Ad Buying? by Dave Morgan (Media Insider on 09/24/2020)

    Ed, yes, tighter oversight would be good. But, it's not theoretical to me. I have been shaken diwn by all if the big agencies. It bothers me when people try to create excuses for how they operate. Undisclosed rebates are endemic. I've been pushed hard, and always refused, and always shut off. That is why my company goes direct to marketer.

  • Time To Heed P&G's Call To Fundamentally Change TV Ad Buying? by Dave Morgan (Media Insider on 09/24/2020)

    Ed, I don't know that we know specifically, other than many hundreds of millions have been recovered by a number of clients each for undiclosed discounts or bonus spots, and that all of the large agencies have signficant operations in barter and pincipal inventory selling that generate(d) a signficiant portion of their total media buying profits and that Marc has been very vocal on the issue of transparency. And, he made transparency a big part of his talk.What we can know for certain is that if the markteer negotiates themselves, havine their pockets picked through kick-backs is one less thing for them to worry about.

  • Time To Heed P&G's Call To Fundamentally Change TV Ad Buying? by Dave Morgan (Media Insider on 09/24/2020)

    Jack, I think that transparency is a big driver. Marc is tired of the undisclosed stuff their agencies have taken from networks and resold, many times to them. Plus, he wants to change the calendar and option policies, which big agencies have few incentives to do, but networks will do in direct deals.

  • The Importance Of Internship Programs by Dave Morgan (Media Insider on 09/17/2020)

    Thanks Paula. Yes. Your cricisms are certainly appropriate for many internship programs out there. And yes, we do offer them for folks doing mid-career changes. We had one this summer. I think that those will be bigger and bigger parts of internship program, particulalry with the rise in bootcamps.

  • The Importance Of Internship Programs by Dave Morgan (Media Insider on 09/17/2020)

    Thanks Conor and totally agree. We need to create ways for entry level talent to come into our industry. We can't just wait until they aready have experience elsewhere. We will lose them.

  • The Importance Of Internship Programs by Dave Morgan (Media Insider on 09/17/2020)

    Paula, ypur criticism is unfair and without any justification. The majority of our internships were paid, and well paid. We sought candidates far beyond the network of people that work at the company, working directly with a number of schools and organizations to find them. In fact, in the wake of the Black Lives Matter and racial inequaity movement, our company employees voted to establish two paid internships in product management dedicated to Black students at public universiies and schools where tech companies do not typically recruit. We found two outstanding students, whch just goes to show you that the best way to build a more diverse workforce is to grow the pool of candidates.

  • This Is The Time To (Re)Read 'Snow Crash' And 'Understanding Media' by Dave Morgan (Media Insider on 09/10/2020)

    Awesome Rick! I can't wait to check it out.

  • We Won't Have Major League Sports This Summer (Or) Fall by Dave Morgan (Media Insider on 07/09/2020)

    Gian, Yes I am. The pro sports have handled this much better than I expected. College football (colleges generally), not so well.

  • Let's Hold Ad Platforms 'Strictly Liable' When They Sell Fraudulent Ads by Dave Morgan (Media Insider on 08/27/2020)

    Thanks David! Yes. Rooting out fraud in the ad business will be a jouney, much longer than it should be, but one certainly worth it.

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