Dave Morgan
Member since March 2008Contact Dave- CEO Simulmedia
- http://simulmedia.com/
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Articles by Dave All articles by Dave
- Allies Through Thick And Thin: America, Ukraine, Israel in
Media Insider on
03/14/2024
Great allies aren't always perfectly aligned on all issues. But alliances between strong peoples, and fundamental beliefs, survive, as long as we are there for each other.
- When Did We Become A Rev-Share-First, Not Client-First, Industry? in
Media Insider on
03/07/2024
Four words define the current world of digital advertising revenue-sharing: ubiquitous, promiscuous, obfuscating and debasing.
- How Can We Counter 'Black Box' Trading? in
Media Insider on
02/29/2024
Transacting on highly automated platforms does not have to be mutually exclusive to having lots of direct dialogue and being fully transparent.
- It's All TV: Stop Silo-ing It By Delivery Method in
Media Insider on
02/22/2024
When will we stop talking about streaming versus linear TV as if they're fighters in a heavyweight championship fight? Viewers don't care.
- U.S. Passport Is A Sail, Not An Anchor -- Let's Keep It That Way in
Media Insider on
02/15/2024
Carrying the little blue book lets us progress through checkpoints much faster than so many others with passports from Ukraine and other European countries.
- Advertising Enables The Essential Bond Between Journalism And Democracy in
Media Insider on
02/08/2024
In democracies, it is essential that journalists have financial, legal and political independence. And that is where advertising comes in.
- Help Ukraine Now in
Media Insider on
02/01/2024
For one, call your representatives and senators. Tell them they should support more military and economic aid for Ukraine.
- What We Need To Get Right In 2024 in
Media Insider on
01/25/2024
Ad and audience measurement is still a mess -- and with streaming and linear TV advertising converging, getting it right matters now more than ever.
- Learning From Our Military Leaders -- And Heroes Like Tom Deierlein in
Media Insider on
01/18/2024
The military develops leaders and strategists, folks who know how to get things done, and people who care, are principled and do the right thing.
- 6 Top Takeaways From CES 2024 in
Media Insider on
01/11/2024
For one: Overcrowded markets, overinflated valuations and pumped-up compensation structures are all conspiring to make companies focus on profitability and cash flow,
Comments by Dave All comments by Dave
- When Did We Become A Rev-Share-First, Not Client-First, Industry?
by
Dave Morgan
(Media Insider on
03/07/2024)
Ed,As you and Jon both point out, odds are stacked against solutions that we can imagine, which means that we need to keep pressing and find new ways to change it. I do think that the clients (and their finance processes) have created this situation, so it may take a new kind of agency model to solve it.Dave
- When Did We Become A Rev-Share-First, Not Client-First, Industry?
by
Dave Morgan
(Media Insider on
03/07/2024)
Jon,Yep. so true. Unfortunately, so true.It doesn't mean that some of us won't keep fighting for change though :-)Dave
- When Did We Become A Rev-Share-First, Not Client-First, Industry?
by
Dave Morgan
(Media Insider on
03/07/2024)
Ed,My hope is that a major DSP/SSP, seeking differentiation, will become a "fully transparent" platform wtih all "co-marketing" "rev-sharing" "bonus pool", etc. fully disclosed.Dave
- When Did We Become A Rev-Share-First, Not Client-First, Industry?
by
Dave Morgan
(Media Insider on
03/07/2024)
Gabe,I think that step one is more awareness. Step 2 is more client involvemetn. Step 3, which might happen naturally, is more scarcity in key areas of supply, which is very likely to happen in CTV.Dave
- How Can We Counter 'Black Box' Trading?
by
Dave Morgan
(Media Insider on
02/29/2024)
Jack, yep. I do think that retailers and e-commerce companies will be key parts of the new measurement ecosystem going forward as retail media grows.
- How Can We Counter 'Black Box' Trading?
by
Dave Morgan
(Media Insider on
02/29/2024)
Ed, Jack & John, my hope is that as CTV grows, and walled gardens, the publisher focus on controlling the ad experience and driving more yield will help us break open the black boxes.
- It's All TV: Stop Silo-ing It By Delivery Method
by
Dave Morgan
(Media Insider on
02/22/2024)
Thanks Ed Gold! Yep. Linear TV will be important for a long, long time yet!
- It's All TV: Stop Silo-ing It By Delivery Method
by
Dave Morgan
(Media Insider on
02/22/2024)
So true Kevin. Without true cross-channel strategic planning, the silo will old is hard to break.
- It's All TV: Stop Silo-ing It By Delivery Method
by
Dave Morgan
(Media Insider on
02/22/2024)
Ed, you are spot-on ... those who only see linear TV as a beast to be slayed by the programmtic-driven performance marketer will be sorely disapponted when it never happens, and they will never learn the special nuance that lives with the linear TV world that will ukeiatley infect the world of Total TV.
- It's All TV: Stop Silo-ing It By Delivery Method
by
Dave Morgan
(Media Insider on
02/22/2024)
Great point David ... no question that the convergence of subscriptions will drive the convergence on the ad side. And audience is certainly going to be the fulcrum point of that convergence.
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