Dave Morgan
Member since March 2008Contact Dave- CEO Simulmedia
- http://simulmedia.com/
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- Twitter: @davemorgannyc
- 401 Park Avenue South
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- 10016 USA
Articles by Dave All articles by Dave
- How Can We Counter 'Black Box' Trading? in
Media Insider on
07/20/2024
Transacting on highly automated platforms does not have to be mutually exclusive to having lots of direct dialogue and being fully transparent.
- Return Of Brian Lesser: 'Back To The Future' For WPP in
Media Insider on
07/18/2024
Brian was part of the digital ad world's 1.0 and 2.0. But now we're at 3.0, when marketing service companies like WPP need help driving innovation and technology.
- There Is No Easy Button For Early-Morning Runs -- Or Doing Things Right in
Media Insider on
07/11/2024
Skipping runs won't kill you -- in the moment. But years of not having a way to maintain your physical and mental health will. The same goes for businesses.
- When Did We Become A Rev-Share-First, Not Client-First, Industry? in
Media Insider on
06/27/2024
Four words define the current world of digital advertising revenue-sharing: ubiquitous, promiscuous, obfuscating and debasing.
- Instream Versus Outstream Delineation Finally Getting Attention in
Media Insider on
06/20/2024
As has become clear for anyone following the issue on social media, most of the big players have been slow to comply with the more transparent labeling.
- 5 Topics Certain To Be Talked About In Cannes Next Week in
Media Insider on
06/13/2024
From Michael Kassan to the new Big Three of the TV screen to Terry Kawaja's parody video, things will be hopping.
- It's NOT About The Content in
Media Insider on
06/06/2024
Companies that make content are nowhere near the top of the list of the most valuable companies in the world anymore.
- Notes From The Road: IAB Ukraine Connect In Kyiv in
Media Insider on
05/30/2024
I had the great honor to speak at the IAB Ukraine's first Connect conference in Kyiv -- also one of its few in-person events since Russia invaded the country.
- What If Russia Wins? in
Media Insider on
05/23/2024
For one, emboldened China, Iran and North Korea will step up their own regional aggressions.
- It's Not Your Father's Upfront in
Media Insider on
05/16/2024
For one, Netflix was all in on ad tech (and the NFL), and advanced TV technology was a major topic at presentations.
Comments by Dave All comments by Dave
- When Did We Become A Rev-Share-First, Not Client-First, Industry?
by
Dave Morgan
(Media Insider on
06/27/2024)
Ed, totally agree that one of the ways to help solve this is for comapnies to pay more attention to the media fucntion, both in resoursing and in accountability, something that the ANA has been pushing for years.
- When Did We Become A Rev-Share-First, Not Client-First, Industry?
by
Dave Morgan
(Media Insider on
06/27/2024)
Stewart, absolutely. The core issues are the financial model drivers that move the eye off the ball of advertising effectivess and the retuls has been a significant loss of value for marketers and their shareholders.
- When Did We Become A Rev-Share-First, Not Client-First, Industry?
by
Dave Morgan
(Media Insider on
06/27/2024)
Jack, for sure. Jon Mandel always brings his best, and makes us smarter!
- When Did We Become A Rev-Share-First, Not Client-First, Industry?
by
Dave Morgan
(Media Insider on
06/27/2024)
Jon, so true. This irises to a CEO/Board level issue ... too much willful ignorance out there.
- Instream Versus Outstream Delineation Finally Getting Attention
by
Dave Morgan
(Media Insider on
06/20/2024)
Ed,yep. Direct IOs deals with some data driven ability to optimize cross channel, cross publisher & cross walled garden is probably where it goes.dave
- 5 Topics Certain To Be Talked About In Cannes Next Week
by
Dave Morgan
(Media Insider on
06/13/2024)
Ed,For sure, the legacy TV companies drive more ad dollars from TV viewing in the US than the Big 3 tech players, but given the acceleration and existing scale of the latter -- and their extraordinary profitability-- they are already being passed. The Bug 3 in tech own all of the momentum, are driving programmatic buying and a whole new measurement & attribution paradigms.Dave
- 5 Topics Certain To Be Talked About In Cannes Next Week
by
Dave Morgan
(Media Insider on
06/13/2024)
Emily & Lily,Yep. I'd never count Michael out, ever!Dave
- It's NOT About The Content
by
Dave Morgan
(Media Insider on
06/06/2024)
Ed,by "content" I mean programming... shows, movies, news, sports... whatever fills the airwaves
- It's NOT About The Content
by
Dave Morgan
(Media Insider on
06/06/2024)
Gordon,I don't disagree at all. If I was a local media owner today, I would certainly look first at content production as an are where I could have unfair competitive advantage. It's not the same media business, but it can be very valuable for them.
- It's NOT About The Content
by
Dave Morgan
(Media Insider on
06/06/2024)
❤️ it Lynnwood!
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