BARBARA LIPPERT

MediaPost's MADblog columnist.
- New Vs. Old: How Mamdani Won in
Mad Blog on
07/10/2025
Zohran Mamdani's win in the NYC mayoral primary set a new paradigm in political campaigning: niche, cool and not typically political.
- Bill's Bikinied Manager Runs Off With The Show in
Mad Blog on
06/09/2025
Did the weird Belichick-Hudson collaboration make any difference in recent ads? The answer is yes, and mainly for the better.
- New Dress Rules At Cannes Film Festival: Can The Lions Be Far Behind? in
Mad Blog on
05/16/2025
Cannes' anti-nudity rules are all about policing women's bodies, not men's, which has a sexist ring and is tone-deaf at best.
- Slate Customizes America, One Pickup At A Time in
Mad Blog on
05/01/2025
Slate's is the only automotive campaign to introduce itself with a commercial about death, pickle juice and human taxidermy.
- Cringe Billionaire Lost In Space: Danger, Jeff Bezos! in
Mad Blog on
04/21/2025
The Blue Origin operation succeeded without injury, except to the reputations of Katy Perry, Gayle King, and, of course, Bezos.
- 'White Lotus': Eat The Rich, Drink The Poisoned Coffee Mate? in
Mad Blog on
04/14/2025
I'm sure becoming part of a shocking pina-colada family-death-pact scenario was not in the plan for the Nestle-owned creamer.
- A Blossom -- And Some 'Office' Stars -- Grow in Chili's New Scranton Branch in
Mad Blog on
04/07/2025
A series of videos include appearances by "Office" stars Melora Hardin, Andy Buckley, Kate Flannery and Brian Baumgartner.
- Emojis, Cellphones, And The Emerging Teenaged Brain in
Mad Blog on
03/28/2025
The proposed ban on cell phones in schools reflects concern about the damaging effects of teenagers' addiction to social media -- and their phones.
- Adrien Brody Plays 'The Valise-ist' For Monos Luggage in
Mad Blog on
03/21/2025
The two-time Oscar-collector takes a trip to Morocco in a moody spot.
- What's More American Than Unloading Merch In Driveway Of The People's House? in
Mad Blog on
03/12/2025
Now that DJT has made this breakthrough, allowing for advertising in an otherwise private federal area, it's natural for other brands to follow.
- New Vs. Old: How Mamdani Won
by
Barbara Lippert
(Mad Blog on
07/10/2025)
Well, many Dems would prefer a "centrist" like Mikie Sherill. And I agree that most of his ideas are not achievable. So it was nice to agree with you, Ron!
- The Backside...
by
Joe Mandese
(Red, White & Blog on
07/11/2025)
Love it!
- New Vs. Old: How Mamdani Won
by
Barbara Lippert
(Mad Blog on
07/10/2025)
gracias, George!
- Media Modeling Of Masculinity
by
Gord Hotchkiss
(Media Insider on
05/27/2025)
Bravo, Gord. Terrific column.
- Marriott, Zelensky Stand Up For What's Right
by
Dave Morgan
(Media Insider on
04/24/2025)
I've enjoyed your column, Kaila! Always thoughtful and thought-inspiring. Best of luck for hte future!
- Cringe Billionaire Lost In Space: Danger, Jeff Bezos!
by
Barbara Lippert
(Mad Blog on
04/21/2025)
Thank you, everyone, for reading and engaging with my commentary.
- 'The Apprentice' Was Trump At His Best And Nobody Got Hurt
by
Adam Buckman
(TVBlog on
03/13/2025)
Yet more Bezos boot-licking. Without The Apprentice, Trump never would have gotten elected. He was right in viewers' living rooms, shown descending like Apollo in a helicopter and making Solomonic decisions in the board room. Too bad the behind the scenes tapes belied everything on screen: IRL he lived up to the reputation he already had in NYC, for being a much-bankrupted narcissist loser. Mark Burnett really should pay for this.
- StreetEasy Warns Against Being A 'Former New Yorker'
by
Fern Siegel
(MAD on
02/18/2025)
100%!
- Pondering Kendrick Lamar's Full-On Halftime Show
by
Barbara Lippert
(Mad Blog on
02/12/2025)
Thanks for writing, John.Since it was the most watched half time show in Super Bowl history, I would say it was a success from a marketing point of view.That said, few artists could pull something like this off, with this sort of thought and art, so I don't think that it will be repeated in the next few years. I think they'll go back to a more conventional show.
- Yes, Yes, Yes! Updating A Classic The Hellman's Way
by
Barbara Lippert
(Mad Blog on
02/06/2025)
Thanks, George!