Politics aside - or implied - that's how new research from "everything-in-between" agency Bailey Lauerman divvies America up with implications for brands, as well as voting.

Or, as the 40th President of the United States might have said to the 47th: "There you go again."

The elephant-in-the-room moment at an industry ethics summit last week happened when someone asked about something not on the agenda: Dark DEI.

The consensus, according to AI-based assessments, is that control of the American media has moved markedly to the right. Unless you ask Grok, that is.

That's what an analysis of the most recent traffic to right-wing news sites seems to suggest. The biggest gainers in September were Truth Social and The Free Press. Biggest losers: Washington Examiner and National Review.

That's the gist of a new political ad tracking report being released by Stagwell's Assembly unit to general market advertisers today and periodically in the future.

The good news is Americans say they are regularly consuming news. The bad news is they are increasingly getting their "news" from social media apps, especially X, TikTok and Facebook.

Fun fact: Before he was FCC chair, Brendan Carr was one of the authors of Project 2025, the Trump 2.0 blueprint his majesty said he knew nothing about. Specifically, Carr wrote the plan for overhauling the FCC.

The irony of the escalation of Trump's war on American media to include late night hosts is that it was one of their jokes that jump-started his presidency in the first place: Seth Meyers' monologue at the 2011 White House Correspondents' Dinner.

We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defense, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.