As far as campaign managers go, the President's defy his assertion that he hires "only the best people." Optics aside, there seems to be a pattern here.

When it comes to the presidential campaign, America is divided into two alternate realities. And according to an analysis by the top political polling expert at Ipsos, it is due largely to the alternative facts they are getting from news media.

Nineteen years after terrorists used our own commercial airline industry as weapons of mass destruction against us, new information is coming to light about an equally nefarious, but far less visible attack on America using another one of our homegrown industries against us: targeted advertising. Unlike Sept. 11, 2001, the attack didn't end in one day. It's been going on for at least five years and if anything, it's getting worse as hostile foreign actors -- principally Russia -- develop new and increasingly sophisticated means of using our own data and targeted advertising platforms against us.

It's fitting that analog media like books and newspapers may be the undoing of this Presidency, given the way Russia and Cambridge Analytica utilized sophisticated, illicit methods to turn our own digital media into a weapon against us.

It's both ironic and fitting that as soon as Mark Zuckerberg posted news about new steps Facebook is taking to combat turmoil before, during and after the Presidential election, it was immediately flooded with tumultuous comments spreading cynicism and division.

One of my favorite Marvel Comics is the "What If" series posing fantasy scenarios and outcomes. I was reminded about it by a pitch from a company called "What If Media" showing the incumbent President has a more than two-to-one media awareness vs. his challenger. But what If voters are just sick and tired of seeing him?