And why Volodymyr Zelensky probably has a better Q score than Vladimir Putin.
If a hypersonic missile delivers a message and no one is around to hear it.
It has been heartening to see ingenious hacks from ad pros using media to bypass Russia's news blackout about its invasion of Ukraine.
For some people, Putin's spin is easy to see. Others don't see it at all.
"One recent study found 10 anti-Semitic incidents daily around the globe, almost half of them in Europe."
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