Rupert Murdoch's media empire arguably did more than any other source to help the President get elected in 2016, and it appears to be doing everything it can to help him get reelected. But unlike the lead-up to 2016, when Murdoch's Fox News and New York Post simply drummed up partisan coverage, this time they're simply promoting the kind of manufactured political hit job that otherwise would have been handled by a certain supermarket tabloid.
Want to understand why QAnon has become the first known instance of a "crowd-sourced cult?" You just need to know one word, according to Omnicom's Sparks & Honey: gamification.
Ever since the Nixon/Kennedy debate, televised debates have been less about substance and more about optics. So all other things being equal, the optics of a fly landing on Mike Pence's head serves in stark contrast to an Obama/Biden administration known for rapidly dispatching the annoying pests during nationally televised moments.
"Whatever happens to Donald Trump when the wolves finally rip down his door seems almost beside the point, now... All we can really ask of him, at this point, is a semblance of self-restraint until some way can be found to get rid of him gracefully."