Commentators have said that Hillary Clinton was just the wrong candidate at the wrong time facing off against the wrong opponent -- that she was doomed to lose the 2016 presidential election, considering her history in the public eye and the inherent difficulties of a party's winning three consecutive terms in the White House.
Emotional ads top analytics in appealing to voters. Less sophisticated online ads, coupled with incessant Twitter tweets, clicked for Donald Trump. His simple, blunt digital ads produced an unexpected political insurgency.
The interests of the Trump Organization are in no way aligned with that of the American people. Someone should tell the new president-elect.
Many voiced their desires to emigrate from the United States to Canada if Donald Trump won the presidency. The Canadian ad tech market has started to experience an uptick in job applications from below its border.
It was clear since Election Day that the mainstream news media gravely misunderstood deep visceral undertones throughout the American electorate, exemplified by a strong Donald Trump vote.
Trump is turning to digital video to connect with the American people. In a YouTube video, posted on Monday, Trump outlines in scant detail what he hopes to accomplish in his first 100 days in office.
The dearth of editorial oversight on the various social media outlets that aggregate news and disseminate it to millions of potential voters must be addressed. In the meantime, however, studies have shown that a majority of registered voters actually turn to television as their main source of news.
Throughout the campaign, Trump surrogates like Ben Carson insisted there were "two Trumps, a private persona and a provocative public one." Now that Donald Trump is president-elect, which Trump will govern?
Is the Electoral College required to elect Donald Trump when the 538 Electors cast their ballots on December 19 for president of the United States? A Change.org petition was started last week to urge Electors to do just the opposite.
Digital advertising in leading political campaigns is being led by young staffers that share a seat at the table with top strategists. New research from political ad agency Spot-On shows that party affiliation is a much weaker indicator than age when determining the proficiency or willingness to use digital advertising.