• 'Four More Years'
    No, that's not what some Red, White & Blog readers are chanting today in anticipation of the column's hiatus following this final 2012 post. It is what Barack Obama tweeted after taking Ohio's electoral votes and locking up a second term for his presidency. But given the role some newer media - like Twitter - played in the down-to-the-wire race, maybe the Prez should've tweeted "four more screens." It's probably not possible to figure out exactly what role media, especially social media played in the final outcome, but it clearly is, and will continue to be, a growing factor in …
  • On Election Day Eve, Study Finds Biggest Winner May Be None Of The Above
    Billions of dollars, more than a million TV spots, a dozen Red, White & Blogs, and untold MediaPost unsubscribes later and the 2012 political media season will wrap up tomorrow with the big winner most likely being "none of the above" - at least insofar as the sentiment of the American public toward political advertising and media spin goes. Interestingly, in spite of - or maybe because of - all that political media heft, the perception of both Barack Obama and Mitt Romney was largely negative on the eve of Election Day, according to a not-so-shocking study by the Pew …
  • The Most Important Presidential Campaign Spot You Will Never See
    Video: Mitt Romney onstage, Tampa Convention Center, Aug. 20, 2012. Audio: "President Obama promised to begin to slow the rise of the oceans. (Laughter) And to heal the planet. My promise is to help you and your family." (Applause) Video: Montage of Statue of Liberty standing in water, a submerged Lower Manhattan, devastated New Jersey Coastline.
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