• Ad Targeting The Complex, Consequential Hispanic Vote In 2016
    The Hispanic voter has been a central figure in the 2016 campaign. This is largely because in such a polarized political climate, a projected total voting population of 27.3 million can have a serious impact.
  • Trump Campaign Goes Conventional
    Reality, it appears, is setting in among the Trump camp. After loud calls painting his campaign as understaffed, underfunded and woefully out of step with the rest of the GOP, it looks as though the real-estate mogul is quietly trying his best to assuage those fears.
  • Trump, Clinton Ads Take Aim At Each Other
    Both the Trump and Clinton camps have released ads exemplifying tactics each will use as we approach the general election in November.
  • Brexit Fallout Could Illustrate Dangers Of Populism To American Voters
    Reactions to the Brexit vote varied greatly across the political spectrum in the United States. Donald Trump quickly made the comparison between the success of the Leave vote and support for his campaign. Hillary Clinton took the opportunity to confront the populist rhetoric emanating from the Trump camp.
  • #NoBillNoBreak: Social Media Propels Debate On Gun Legislation
    Following the Orlando massacre, Democrats in the United States Congress erupted in anger over inaction on gun legislation. With a debate in the Senate morphing into a filibuster led by Sen. Chris Murphy, the subsequent sit-in lasted almost 26 hours on the floor of the U.S House of Representatives.
  • Senate Races Heat Up With Cash Infusion
    The Democratic and Republican parties are gearing up for political fights beyond the presidential race. With Donald Trump at the top of the Republican ticket, Democrats hope their candidates can become competitive in states previously beyond their reach.
  • Clinton Campaign Shifts Into High Gear, Convention On Horizon
    The Clinton campaign and the Democratic Party are full steam ahead as they approach the convention beginning July 25 and the crucial post-convention stretch. The short-term focus is on generating buzz and enthusiasm around the Clinton campaign.
  • Clinton Far Outmatches Trump In TV Advertising, Campaign Apparatus
    The Trump campaign looks in disarray. He split with his longtime campaign manager Corey Lewandowski. And over the 10-day period from June 10 to June 19, not one Trump campaign TV ad has appeared in the top 60 DMAs nationwide.
  • Trump Misguided: Doesn't Think He Needs To Spend On Data
    Donald Trump seems to think he can win the general election without the help of his party. Speaking with Chuck Todd of "Meet the Press," Trump touted confidently: "I think that I win either way." But Trump's campaign lacks any coherent data intelligence operation.
  • Conservative Groups Test Various Ad Strategies
    Both parties are transitioning to general election mode. Republicans are now starting to test different ad strategies with which to attack Hillary Clinton, while also hoping to mitigate the serious divisions their presumptive nominee, Donald Trump, has created within their party.
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