The economy may or may not be the No. 1 issue for some voters. Candidates now have a way to target them in media buys based on how salient it is vs. other issues.

New research estimates 10% of all web content has been edited or written by AI. The real question is, how much of it is actually meaningful?

That's what I'm asking this morning after receiving PQ Media's just-published U.S. political ad spending update projecting this year's midterm election spending will reach $15.3 billion, an increase over 2024's presidential election year spending of $15 billion. That would make this year the second midterm after 2022's to surpass the preceding presidential year ad spending.

Elon Musk knows a lot about a lot of things, but he doesn't seem to understand how boycotts - especially advertising boycotts - actually work.

It's been nearly three years since Musk sat onstage and told the ad industry to "go [expletive deleted] yourself." Just-released SpaceX data reveals he has since lost two-thirds of his ad biz.