by Richard Whitman, Columnist
According to a new Harris Poll report one important way that brands can engage with fans is with athlete partnerships that "authentically magnify athletes' … Read the whole story
by Fern Siegel
It's all part of the Disney+ Throwback campaign, which runs through August. Read the whole story
by Fern Siegel
Before this, Bassot was group planning director at Colenso BBDO. Read the whole story
by Steve McClellan
The US Highbush Blueberry Council is out with a new campaign from Chicago ad agency Schafer Condon Carter that emphasizes how blueberries are a … Read the whole story
by Steve McClellan
The agency has kicked off the partnership with a new launch campaign for the return of the fast-food chain's Snack Wrap. Read the whole story
by Tanya Gazdik
None of the stunts shown in the creative are fake -- a scenario inspired by engineers saying "What if we could show this to … Read the whole story
by Steve McClellan
Monahan joins from Dentsu where he served as global client president and head of retail media solutions for the last seven years. Read the whole story
by Fern Siegel
San Diego Padres' Fernando Tatis Jr. joins six superfans for the brand's first ad push in years. Read the whole story
by Fern Siegel
Asian Americans are the least likely of any racial/ethnic group to say they fully belong in the U.S. Read the whole story
by Fern Siegel
His hire comes after the agency's global rebrand: Participate or Perish. Read the whole story
by Steve McClellan
Rival is led by co-founder and CEO Erick Fulwiler. He spent a decade in the agency world including stints at Mullen and VaynerMedia where … Read the whole story
by Wendy Davis
Compass Marketing's newest complaint against Omnicom "rehashes the same old theories this court already dismissed," the ad holding company argues in papers filed Tuesday. Read the whole story