JOE MANDESE
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
- It's Moron Again In America in
Red, White & Blog on
10/24/2025
Or, as the 40th President of the United States might have said to the 47th: "There you go again."
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data in
MediaDailyNews on
10/22/2025
The deal follows one with Comscore for linear TV data and Kantar to manage a calibration panel that is at the heart of Aquila's audience reach deduplication system.
- Amid A Changing Of The Ad Forecast Guards, A New Player Steps In in
MediaDailyNews on
10/22/2025
On the cusp of its merger with Omnicom, Interpublic is not releasing a third-quarter ad forecast for the first time in years, raising questions about its future. Interpublic has published industry
forecasts since 1948. Omnicom never has.
- Saying The Suddenly Quiet Part Out Loud in
Red, White & Blog on
10/21/2025
The elephant-in-the-room moment at an industry ethics summit last week happened when someone asked about something not on the agenda: Dark DEI.
- Have You Ever Heard Of 'My Terms?' You Will in
Media 3.0 on
10/22/2025
It's the nickname for a new technical standard that promises to revolutionize consumer marketing by putting consumers - or their agents - in charge of the process. Think C2B, not B2C.
- 3.know: Human-Generated Mistakes Vs. Co-Pilot Perfection in
Media 3.0 on
10/20/2025
Shelly Palmer also dives into new research suggesting half of online content already is being generated by bots, and we get his impressions on the first agentic media buy.
- Advertising Media Cost Inflation Accelerates This Year, Decelerates Next in
MediaDailyNews on
10/20/2025
Global media costs have risen half a point to an annual inflation rate of 4.3% for the ad industry this year, according to a just-released WFA compilation vs. what it forecast a year ago. Next year's
media cost inflation rate has been revised down four-tenths of a point to 4.2%.
- Is A2A2A The New B2C? in
Planning & Buying Insider on
10/18/2025
The ad industry's first agentic media buy last week wasn't just between a buyer's bot and a seller's bot, but may have served ads to a user bot too. The question is, will that even be a bad thing in
the future? Heck, it might even become a premium.
- Theme Park Operator Herschend Taps Crossmedia As Media AOR in
MediaDailyNews on
10/16/2025
Herschend operates more than 40 leading attractions across North America, including Dollywood Parks & Resorts, Silver Dollar City Parks & Resorts, Wild Adventures Theme Park & Safari Campground,
Kennywood, and Adventure Aquarium.
- PMG Taps WPP Media's Krichefski For EMEA in
MediaDailyNews on
10/16/2025
John Krichefski previously served as CEO of GroupM (now WPP Media) EMEA. He is based in London.
- It's Moron Again In America
by
Joe Mandese
(Red, White & Blog on
10/24/2025)
@Andrew Susman: I'm proud to say I broke the story that the Tuesday Team had created "There's A Bear In The Woods" spot, and got to interview Hal Riney after it broke. If he were updating it today, it would probably be more like, "There's an unbearable in the woods..."
- It's Moron Again In America
by
Joe Mandese
(Red, White & Blog on
10/24/2025)
@Joshua Chasin: Tough to beat the NY Post. Thrilled to be a runner-up.
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data
by
Joe Mandese
(MediaDailyNews on
10/22/2025)
@Ed Papazian: Oh you were talking about Aquila's calibration panel, not the Samba TV data that will be used to measure the reach/deduplication of the streaming component of its cross-media measurement platform. To be clear, the calibration panel is just a small panel Big Data-plus measurement services are using to calibrate their massive Big Data sources. It's the same model being used by Nielsen and other Big Data-plus panel services. In Nielsen's case, the calibration panel is bigger -- about 42,000 homes/100,000 individuals, but it's not the same as a conventional audience measurement panel. It's just their to tune the massive Big Data sources that go into the hybrid service. I have no idea whether Aquila's 5,000 household calibration panel should be deemed small, but it's not intended to be used as currency-grade measurement for media-buying. It's intended so marketers can understand their audience reach, deduplicate audiences, minimize excessive frequency and inform their marketing mix models. Maybe another reader can weigh in on whether a 5,000 household calibration panel is small to do that? I'm just a journalist.
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data
by
Joe Mandese
(MediaDailyNews on
10/22/2025)
@Ed Papazian: Small sample? I just did a cursory search and found that Samba TV collects data from about 28 million TV devices in the U.S. and 46 million globally and that its weighted research panel is more than 3 million households.What's your definition of a small sample?
- Saying The Suddenly Quiet Part Out Loud
by
Joe Mandese
(Red, White & Blog on
10/21/2025)
@Anna McAlister: Thank you for confirming. Updated now.
- Synthesizing Human Experience
by
Joe Mandese
(Planning & Buying Insider on
10/13/2025)
@Joshua Chasin: I can't wait until the MRC releases standards for filtering invalid human traffic.
- Red, Purple & Blue: The History Of American Media Political Bias
by
Joe Mandese
(Red, White & Blog on
10/10/2025)
@Leo Kivijarv: Thank you. I will check it out.
- State-Level Ad Spend Predicts Economic Downturn
by
Joe Mandese
(Planning & Buying Insider on
10/02/2025)
@Dan C. from MS Entertainment: Rude? Your inference, not what I was implying. I was merely setting the record straight on a false assertion. I don't know where you are drawing it from, but what you are asserting is NOT how Guideline does it. I suggested you contact them to find out for yourself, because you appear to be misinformed. If you make false statements we only have two options to deal with them. One is what I'm doing here: fact-checking and setting the record straight. The other is deleting your false comment. Which would you prefer going forward? I don't want to upset you, but I don't want other MediaPost readers to be misinformed either. You are welcome to share your opinions here, but you can't state false facts.
- State-Level Ad Spend Predicts Economic Downturn
by
Joe Mandese
(Planning & Buying Insider on
10/02/2025)
@Dan C. from MS Entertainment: Classic supposition. But you're wrong. Guideline's data comes right out of MediaOcean's data pack of invoice-level media buys made by the world's biggest ad agencies -- $100 billion+ actual spending -- including digital (including local, etc.). If you really want to know how they tabulate data you should contact them. They'd be happy to explain.https://www.guideline.ai/contact
- State-Level Ad Spend Predicts Economic Downturn
by
Joe Mandese
(Planning & Buying Insider on
10/02/2025)
@ Dan C. from MS Entertainment: Literally what Guideline is doing.