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JOE MANDESE

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

Articles by Joe All articles by Joe

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  • How Do You Top $100B In Ad Revenue In Less Than 4 Years? Just Ask ChatGPT by Joe Mandese (Media 3.0 on 07/10/2026)

    @Joel Rubinson: Congratulations.

  • Made For Bill Duggan by Joe Mandese (Planning & Buying Insider on 05/08/2026)

    @Geoffrey Precourt: Full disclosure, everything I know about being an ad industry journalist I learned from you.

  • I've Got 47 Problems But 86 Ain't One by Joe Mandese (Red, White & Blog on 04/29/2026)

    @Adam Buckman: Doh! Great catch. Hope there's a TVBlog in the future about that. Lift the Cone of Silence, please. https://en.wikipedia.org/wiki/Don_Adams#/media/File:DonAdams.jpg

  • I've Got 47 Problems But 86 Ain't One by Joe Mandese (Red, White & Blog on 04/29/2026)

    @Dan C. from MS Entertainment: You're conveniently ignoring my "for illustration purposes only" disclaimer on Gemini's (not my) analysis. I wouldn't put statistical significance in that. As I noted there has been a conflation between the terms "86" and the lesser known/used mobster term "8 miles out 6 feet under." Perhaps my most important points were about "gaslighting" and "Mandela Effects" and the collective misremembering and twisting of reality that happens when someone like Donald Trump is using the powers of his office to distort the meaning of things, including a pop culture term like "86." It clearlly has never been meant to "kill" someone, but to get rid of someone. The real meaning of words is about the context of who, what, when, where and why people use them. If a mob hit man were using the term "86," I'd grant the meaning was to execute someone. If a top career law enforcement official who happens to be a president's political rival is using it, I believe the context was to remove that president from office. #seashells

  • New Programmatic 'Transparency' Initiative Excludes Advertisers by Joe Mandese (Planning & Buying Insider on 04/21/2026)

    @Anthony Katsur from IAB Tech Lab: Thanks for the update. Interesting you didn't say that when you announced it and only after MediaPost pointed it out. Your release reads like a supply-side and agency-side intiative with the only reference to advertisers being a quote from an agency executive stating agencies "are responsible for navigating a massive supply chain on behalf of advertisers" -- coming years after advertisers undertook for themselves (see above). Feels like catch up, but others can read for themselves @ https://www.prnewswire.com/news-releases/iab-tech-lab-launches-industry-council-to-address-transparency-in-200b-us-programmatic-ad-market-302748778.html

  • Nielsen: Move Along, Nothing To See Here (*) by Joe Mandese (Planning & Buying Insider on 04/14/2026)

    @Ed Papazian: Also for your knowledge: https://www.wsj.com/cmo-today/nbcuniversal-says-nielsen-devalues-media-companies-with-inaccurate-metrics-d2490068

  • Nielsen: Move Along, Nothing To See Here (*) by Joe Mandese (Planning & Buying Insider on 04/14/2026)

    @Ed Papazian: For your knowledge... https://mediaratingcouncil.org/sites/default/files/News/MRC%20Releases%20Update%20on%20the%20MRC-Accredited%20Nielsen%20National%20Big%20Data%20%2B%20Panel%20Television%20Service.pdf

  • Nielsen: Move Along, Nothing To See Here (*) by Joe Mandese (Planning & Buying Insider on 04/14/2026)

    @Ed Papazian: While the first part of your comment is definitely true, in this case, Nielsen is knowingly publishing data it knows is not accurate and misrepresents what it is giving clients now (in the form of impact data so they can make upfront planning estimates) and what they will be publishing as actual "currency" beginning this fall. They are willfully publishing data they know is not representative of the marketplace, but which happens to benefit streamers in the meantime. Read into that what you want.

  • Can An Ad Industry Award Save Democracy? by Joe Mandese (Red, White & Blog on 04/06/2026)

    @Ed Papazian: The U.S. definitely is still characterized as a liberal democracy, but its ranking has fallen precariously in V-Dem's index. In terms of skewing democracy's weight,.the U.S. is only 4.5% of the world population.

  • The Ben & Jerry's Of Tomato Sauce Brands by Joe Mandese (CPG Insider on 03/31/2026)

    @Dan C. from MS Enterainment: That's the thing you zero in on? I don't understand why you always comment on some personal slight instead of commenting on the overall substance of something we publish. It's like you're always looking to make a dig, and I suspect that's your real objective.Personally, I tolerate that when you do that with my commentary, because I'm editor-in-chief, but I don't understand why you're always looking to stir up some kind of personal criticism about someone posting something on MediaPost. In any case, you're entitled to express your own opinion about "sauce" vs. "gravy," but that's literally why I put the word "gravy" in quotes. It was an homage to my Italian American ancestors, not what I personally use to describe tomato sauce.In fact, my article referred to "sauce" five times and referenced "gravy" only once, and that one was in quotes.But I suppose you'll pick a fight over those quants too.

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