We may never know the role paid media played in the outcome of Alabama's Senate race, but we do know it likely was one of the most media-contested races of its kind ever when you add up the total media effect, including news media coverage, social media sharing, and a variety of below-the-line guerilla-marketing tactics.
As big a role as social media played in the 2016 elections, it doesn't expect to eat into conventional TV advertising spending, according to year-end outlooks released this week by the leading ad industry forecasters. Given the number of hotly contested races, the 2018 midterm elections are expected to set a new record in conventional U.S. ad spending.
Nearly six months after we put 'Marketing Politics Daily' on hiatus, we're bringing it back, albeit in a weekly format. 'MediaPost' has and will continue to cover important, relevant, breaking news about the intersection of Madison & Pennsylvania Avenues, but for at least the foreseeable future, we will do our best to consolidate the best weekly sum-up of news, commentary, aggregation and a few special features and analyses along the way.
By changing one word and adding a pronoun, President of France Emmanuel Macron has retooled Trump's campaign slogan beyond the confines of nationalism. "Make our planet great again" is his response to Trump's decision to withdraw from the Paris Climate Accord.
The Trump administration has publicly voiced its intention to deconstruct the administrative state; it has relegated the vast American media industry to the league of enemies. Most significantly, it has taken tangible steps to restrict the press' ability to effectively inform the public on the presidency.
"Every administration spins, fights with the press and the bureaucracy, pushes its own agenda, and tries to evade intrusive oversight," writes Gideon Rose, editor of 'Foreign Affairs.' "But ordinary White Houses do not repeatedly lie, declare war on mainstream media institutions, pursue radical goals while disdaining professional input, and refuse to accept independent =scrutiny."
'The New York Times' launched its first branding campaign in decades highlighting the importance of "truth." The conservative National Rifle Association (NRA) responded with their own take on the "truth" with an ad titled "The Truth Doesn't Matter to The New York Times."
President Trump appeared a changed man last night, maybe even deferential to the office he now holds. Tone and cadence is not substance, however. There was a concerted attempt to paint a dark, scary picture of the current state of affairs in this country, one that is untrue and uninformed.
On Friday, the White House press office cancelled a planned briefing, instead opting for an off camera "gaggle." A number of key organizations were denied entry. The move was unprecedented - and for journalists and historians - a clear warning shot against press freedom.
Two of President Trump's top aides, chief strategist Steven Bannon and chief of staff Reince Priebus, offered various insights on the overall goals of the administration at CPAC. Bannon's destruction ideology was in full view.