Today's post is about research on the influence of "news influencers." Based on the findings, you might want to take what I have to say with a grain of salt (see data at bottom of post).

They say history is written by the victors. But in today's world of always-on, easily manipulatable media, the phrase should be updated to: Reality is decided by the victors.

This is how it goes with prediction science. There are no crystal balls. For this election, the methods with the best track record mostly missed and some of the newer betting-related sources did better. Here's how each performed.

This post contains sensitive content, which some people may find offensive or disturbing. It's about Donald Trump. Click "read now" if you want to see it.

This post contains sensitive content, which some people may find offensive or disturbing. It's about Donald Trump. Click "read now" if you want to see it.

In 2016, just after Trump was elected, researchers released a study showing only 30% of Millennials believed it's essential to live in a democracy. I wonder what it is today?

Jeff Bezos defended his decision to pull WaPo's endorsement with Gallup data showing trust in news media has hit a low. The problem is the data skews heavily Republican. I wonder why?

This election does not come down to a choice between two candidates, blah, blah, blah... That's how I originally began this post. I came up with this one instead.

"I love the poorly educated," Trump famously said after polls showed they contributed to his Nevada caucus win in 2016. Turns out he had - and has - good reason. Voters who are poorly educated about the facts of key campaign issues - including inflation, immigration and violent crime - are much more likely to vote for Trump than Democratic rival Kamala Harris, according to new research released Thursday by Ipsos' political tracking team in what was their last monthly campaign briefing before the 2024 presidential election.

"Freedom, love for our country, hard work, and tolerance," finds Heartland-based agency Bailey Lauerman, offering a beautiful opportunity for brands that want to execute on them.