Political action committees, or PACs, now represent one of the biggest ad categories in the United States, up there with retail, automotive, pharma, etc., according to the latest edition of GroupM's advertising forecast. And it's about to get even bigger.
Democracy has a branding problem, and I think it has something to do with the root names of America's two political parties: Democratic and Republican.
There's a fascinating new study from the Knight Foundation indicating that the brand of a news outlet plays an "outsized role" in the confirmation bias of its readers.
I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers are culpable in all the damage the network does because they provide the financial support for Fox News to do it.
On the eve of Fox News' upfront ad pitch, a top Wall Street analyst took a jab at the network's contribution to Fox Corp.'s overall value in a note to investors entitled "Fair and Balanced."
Regardless of what the board's final decision ultimately is, odds are we will still be living with Trump's presence on the mass social media platforms for a long time to come, albeit by proxy.
I would like the impeached former President to do us a favor, though, because our country has been through a lot.
Facebook global affairs chief Nick Clegg charges there is a "fundamental misunderstanding" of Facebook's relationship with news publishers. His argument suggests the greatest misunderstanding is actually Facebook's.
It's probably a good time to talk about the elephant in the room. No, not the Republican party mascot, but the metaphor for that awkward thing that needs acknowledging. Coincidentally, the awkward thing has to do with former Republicans who founded The Lincoln Project.
Rush Limbaugh's greatest legacy was that he was an incubator, pioneering a platform that gave voice to racists and misogynists to follow -- all the way to the White House, and even the steps of the Capitol.