'The New York Times' launched its first branding campaign in decades highlighting the importance of "truth." The conservative National Rifle Association (NRA) responded with their own take on the "truth" with an ad titled "The Truth Doesn't Matter to The New York Times."
President Trump appeared a changed man last night, maybe even deferential to the office he now holds. Tone and cadence is not substance, however. There was a concerted attempt to paint a dark, scary picture of the current state of affairs in this country, one that is untrue and uninformed.
On Friday, the White House press office cancelled a planned briefing, instead opting for an off camera "gaggle." A number of key organizations were denied entry. The move was unprecedented - and for journalists and historians - a clear warning shot against press freedom.
Two of President Trump's top aides, chief strategist Steven Bannon and chief of staff Reince Priebus, offered various insights on the overall goals of the administration at CPAC. Bannon's destruction ideology was in full view.
'The Washington Post' has gone what some are calling "emo" with its new slogan: "Democracy Dies In Darkness." The new tagline, which appears just below the masthead, embodies how a majority of mainstream political journalists think the Trump White House.
Pence spent the long Presidents' Day weekend in Europe attending the Munich Security Conference. The VP loudly noted the administration's support for the EU and the NATO alliance, while reiterating President Trump's call for increased defense spending.
A number of groups have already sent open letters to President Donald Trump. At the outset of the transition period, the National Press Club wrote in an open letter that: "We respectfully ask you to instill a spirit of openness and transparency in your administration in many ways but first and foremost via the press pool."
White House press secretary Sean Spicer has been handling two jobs during the first month of Donald Trump's presidency: press secretary and communications director. The arrangement changing, as a number of outlets have announced President Trump is planning to name Mike Dubke as the new White House communications director.
Trump supporter and CNN commentator Jeffrey Lord mused to Anderson Cooper that yesterday's press conference was "the launch of a new reality show called 'Beat the Press.' " The dissembling was like watching an accident -- sometimes, you can't look away.
The "Trump Bump" is by no means confined to consumer brands. newspapers and progressive organizations have seen a strong uptick in subscriptions or donations, particularly those which President Trump and his team love to deride as the "opposition party" or "fake news."