• GroupM: PACs Now Rank As One Of The Biggest Standalone Ad Categories
    Political action committees, or PACs, now represent one of the biggest ad categories in the United States, up there with retail, automotive, pharma, etc., according to the latest edition of GroupM's advertising forecast. And it's about to get even bigger.
  • Democracy's Branding Problem
    Democracy has a branding problem, and I think it has something to do with the root names of America's two political parties: Democratic and Republican.
  • It's The News Brand, Not Its Content, Stupid
    There's a fascinating new study from the Knight Foundation indicating that the brand of a news outlet plays an "outsized role" in the confirmation bias of its readers.
  • Cancel 'Red, White & Blog,' Please!
    I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers are culpable in all the damage the network does because they provide the financial support for Fox News to do it.
  • You Don't Need To Be A Weatherman To Know The Veracity Of Fox News Blows
    On the eve of Fox News' upfront ad pitch, a top Wall Street analyst took a jab at the network's contribution to Fox Corp.'s overall value in a note to investors entitled "Fair and Balanced."
  • Facebook Oversight Disorder By Proxy
    Regardless of what the board's final decision ultimately is, odds are we will still be living with Trump's presence on the mass social media platforms for a long time to come, albeit by proxy.
  • Free Branding Advice For A New Social Media Platform
    I would like the impeached former President to do us a favor, though, because our country has been through a lot.
  • The 'Real Story' Behind Facebook's Australian News Blackout, According To Facebook
    Facebook global affairs chief Nick Clegg charges there is a "fundamental misunderstanding" of Facebook's relationship with news publishers. His argument suggests the greatest misunderstanding is actually Facebook's.
  • 'Would MediaPost Give Goebbels An Award?' Great Question!
    It's probably a good time to talk about the elephant in the room. No, not the Republican party mascot, but the metaphor for that awkward thing that needs acknowledging. Coincidentally, the awkward thing has to do with former Republicans who founded The Lincoln Project.
  • Obit: 'Big Fat Idiot,' Dead At 70
    Rush Limbaugh's greatest legacy was that he was an incubator, pioneering a platform that gave voice to racists and misogynists to follow -- all the way to the White House, and even the steps of the Capitol.
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