The midterms may have resulted in a blue wave, but the run-up in October showed some ebb and flow among the most prominent "red" news sites, according to an exclusive analysis by political spectrum news site tracker TheRighting. "Several prominent conservative websites posted steep double-digit drops in unique visitors in October 2018 compared to October 2017," TheRighting President Howard Polskin notes, citing the following examples: Infowars (-66%), Hannity.com (-49%), Breitbart (-42%) and Newsmax (-28%).

What's that you say, "No Schitt?" Yes, I know I'm stating the obvious here, but I'd still like to make the case why one of the most destructive forces of this presidency is not its stated goal: "the deconstruction of the administrative state." It is the deconstruction of our social fabric.

Lawsuits aside, there may be a better way for the press corps to reassert its First Amendment right to cover this White House. They could simply stop covering its press briefings altogether.

If the White House wanted to create a massive distraction to draw media attention away from the outcome of the midterm elections, it couldn't have planned a better one than to hold a press briefing discussing the outcome of the midterm elections.

The midterms are over, but the biggest loser wasn't a candidate for office. It was the credibility of a national "news" network.

"The character of the country is on the ballot," President Barack Obama said in his final 2018 campaign speech Monday in Fairfax, VA. "Make no mistake: I am on the ballot today," the current POTUS wrote in an email I received in my inbox this morning.

Let me use the last official weekly "Red, White & Blog" before Election Day to make an appeal for everyone to vote -- and to use it as a referendum of which kind of America you want to live in. If you like the one we are becoming, vote for the status quo. If you oppose it, vote for change.

Less than two weeks before the midterm elections, Republicans have dramatically changed their messaging from a manufactured immigration crisis to one that recent polling indicates resonates most with voters of all party affiliations: healthcare. The turnabout may be pragmatic, but may backfire from voters who see it as hypocritical, given that the first significant legislative agenda of the current administration was a failed attempt to repeal the Affordable Care Act, including its protection of pre-existing medical conditions. That didn't stop the President from tweeting today that, "Republicans will totally protect people with Pre-Existing Conditions. Democrats will not! Vote Republican."

I've covered political media and marketing for nearly 40 years, but I feel like I've written more about the consequences for brands in the past year-and-a-half than I have during the preceding decades. In the current politically-charged culture, there is more risk-and-reward for brands than ever before, and nothing underscores it better than the recent pro/con debate surrounding Nike's Colin Kaepernick-inspired "Just Do It" campaign. While it worked for Nike, what's the guidepost for other consumer brands? Now, thanks to 4C Insights, there's a simple decision tree.

On the heels of Taylor Swift coming out in favor of Democratic candidates -- and boosting voter registration among her fans -- a new survey found a marked disparity along party lines. Democratic voters deem celebrity endorsement effective in this year's midterms at about twice the rate of Republican voters.