• #DeleteFacebook
    More than a decade after joining, I am deactivating my Facebook account. I've been debating doing it for some time, mainly because I don't see much value in being part of "The Social Network" when so many other better ones exist, especially the one known as the human race. I almost quit a year ago when I woke one morning to email alerts from friends asking if my Facebook account had been hacked. It had. I reported it and Facebook's tepid response that it had reviewed my case and was doing nothing because it "found that it doesn't go against ...
  • Our Parasocial Bond With Donald J. Trump
    In the 417 days since Donald Trump has been President, nary a day has gone by that I haven't felt we are living through a scripted reality TV series, and one that might well be produced by his former TV producer partner Mark Burnett. It's not his hiring and firing of former "Apprentice" star Omarosa Manigault-Newman as part of his White House team. Or even his firing of Secretary of State Rex Tillerson via a tweet. It's just that the incessant conflict narrative of Trump vs. (fill-in-the-blank) doesn't feel real. It feels like reality TV.
  • Grassroots Political Activism Looks Sustainable, Likely Factor For Midterms
    A year after Donald J. Trump was inaugurated as President of the United States, there's a new spirit of political activism among Americans nationwide. It manifested first in the Women's March on Washington, D.C. and other major cities in January 2017, and it grew even bigger January 2018. On March 24, an anti-gun violence youth movement sparked by the Marjory Stoneman Douglas High School shooting in Parkland, FL, is expected to draw similar crowds -- and importantly -- media coverage.
  • When You Absolutely, Positively Have To Do Something
    Last week, I wrote about findings of the most recent CMO Survey indicating most would like to lean away from politically charged issues. Makes sense, but the survey did not address what happens when your brand comes under fire due to news events, like the one that happened when high school students came under fire, and a grassroots boycott spawned to boycott brands collaborating with the National Rifle Association. To date, more than a dozen national brands have announced they are parting ways with the NRA due to #boycottNRA, including many in the transportation industry, such as rental cars and ...
  • CMOs Eschew Politically Charged Issues, Mostly
    A year into the most politically- and brand-charged period in American history, a new poll of CMOs finds most of them believe they should keep their distance from politically-charged issues. Eighty-three percent of 178 executives responding to the just-released February 2018 edition of The CMO Survey answered "no" to the question, "Do you believe it is appropriate for your brand to take a stance on politically charged issues."
  • Assessing The Threat Of Ad Tech
    Four months ago, I wrote an "RTBlog" entitled "Ad Tech's Dirtiest Secret Acronym: WMD," about the revelations that had been uncovered about how the tools of our trade -- programmatic media-buying, social media, content marketing, and advanced forms of audience segmentation and data targeting -- have been weaponized by hostile foreign powers intent on destabilizing America. The revelations came out thanks to Congressional testimony by the major digital media platforms as part of U.S. counterintelligence investigations surrounding Russia's influence campaign during the 2016 Presidential Election and onward. I say onward, because the campaign continues and is expected to accelerate heading ...
  • Majority Of Both Parties Sensitive To Brand Support Of Political Issues, 'Wall' Most Divisive
    A new wall has entered the garden of marketing, and this one's an actual wall. Or at least, it's a political debate over building an actual wall, and the position that brand marketers are taking on it. More than a third (37%) of American consumers say they are less likely to purchase from a company that supports construction of a U.S./Mexico border wall.
  • The State Of The Ad Industry Under Trump: Not-So-Sanguine
    The state of the union under Donald J. Trump may be debatable, depending on your political perspective, but the state of the ad industry under Trump's presidency is clearly a net negative, according to some interesting tracking data by Advertiser Perceptions Inc.
  • Is Fox News 'State-Run TV? If So, Which State Is Running It?
    "Good evening, everybody. It may be time to declare war outright against the deep state and clear out the rot in the upper levels of the FBI and the Justice Department." That's how Fox Business Channel host Lou Dobbs opened his segment Tuesday, calling on his viewers to prepare for war against our nation's top law-enforcement agency and our justice system.
  • Red, White & Bizarro
    I was not a big social media user before Nov. 8, 2016, but that all changed when Donald Trump was elected President. Partly because I wanted to understand the role social media -- especially Twitter -- played and continues to play in all things Trump, I jumped in. With both feet. I've learned a lot. Not all good. But the first thing I ever posted about Trump was an image on Instagram of Trump as "Bizzaro #1," a reference to the character in Superman who comes from Bizzaro World, where they say things that mean the opposite of what they ...
« Previous Entries