Just when I thought the digital media universe couldn't get more alienating, Horizon Media's research team stumbled on an incredible new Millennial-Alpha household trend: family time.

Graze - which powers creation of many custom Bluesky feeds - is helping feed developers monetize through advertising, becoming the first company to introduce ads to the protocol on which Bluesky and other decentralized apps run.

Just weeks after Assembly named one, Interpublic's Momentum Worldwide unit this morning appointed a Chief AI Officer, indicating that it is the hot new title on Madison Avenue. So we asked an AI to assess the recent half life of C-level agency roles.

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents, and ended with me asking MRC if they've started thinking about standards for filtering out human traffic for buys targeting AIs.

New research shows advanced AI models, including popular LLM agents, routinely lie in pursuit of their goals, raising new concerns about the reliability of their outputs.

Is this the beginning of the AI revolt or a preview of what we'll see happening as the "emergent agency" of AIs comes into conflict with the marketing goals of parent companies.

With deep ties to the world of branded content, Orme founders Faisal Ahmed and Bob D'Loren want to revolutionize the social side of commerce - an industry expected to encompass $2.9 trillion in transactions by 2026.

How and why B2B marketing guru Rob McEvily used AI to synthesize an ad-tech version of the NCAA playoffs tournament.

In this week's edition of "3.know," AI expert Shelly Palmer discusses the implications for copyrights and creativity, as well as synthetic AI-generated panels for marketing and media research.

Phynd Founder Swanston explains why gamers are the most sought-after audience to target, how scaling high-quality gaming through CTV was not possible until now, the influence of his work at Tru Optik, and more.