• When The Inventory Doesn't Even Use An Elevator
    I think it's time we retire a legacy ad industry truism: FCB Founder Fairfax Cone's oft-quoted "The inventory goes down the elevator every night." Unlike agency human inventory, agents never even take an elevator, much less go down at night.
  • IPG Study Reveals Legacy Brands Losing Agentic Commerce War
    The findings, from a just-released Interpublic report, recommend established CPG brands need to begin operating at "machine speed."
  • Imagine Consumers Delegating Their Relationships With Marketers To Agents
    That's what a new Harris Poll says marketers are prepping for, but it may not be that far away. Actually, it begins as soon as next year.
  • I, Consumer
    What happens when the laws of robotics meet the immutable laws of marketing? Warm-and-fuzzy wins the humanoid robot race.
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