by Joe Mandese on Dec 5, 1:47 PM
I think it's time we retire a legacy ad industry truism: FCB Founder Fairfax Cone's oft-quoted "The inventory goes down the elevator every night." Unlike agency human inventory, agents never even take an elevator, much less go down at night.
by Joe Mandese on Nov 26, 11:41 AM
The findings, from a just-released Interpublic report, recommend established CPG brands need to begin operating at "machine speed."
by Joe Mandese on Nov 25, 12:01 AM
That's what a new Harris Poll says marketers are prepping for, but it may not be that far away. Actually, it begins as soon as next year.
by Joe Mandese on Nov 24, 12:41 PM
What happens when the laws of robotics meet the immutable laws of marketing? Warm-and-fuzzy wins the humanoid robot race.
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