If you work in comms, this isn't a distant trend. It's already reshaping how your clients, your company and your stories are being discovered. Some of the professionals I met at both conferences are only now realizing that AI-driven visibility isn't about ranking first; it's about being included in AI-generated answers. And in this new landscape, content published in high-authority media outlets often carries more weight with LLMs than traditional backlinks or SEO-optimized blog posts.

In this pre-festival interview, Shelly Palmer sets the stage for what will be hyped -- or as the case may be -- under-hyped about AI at this year's festival.

The agency found two-thirds of industry experts believe most brand/consumer interaction will be bot-to-bot by 2030, twice the percentage my Outfront panel of experts said a couple of months ago.