"It's getting harder to determine what is real and what is performative. Reaching consumers in a way that is tangibly authentic is going to be the difference-maker," an anonymous ANA member explained about picking two contradictory words of the year.

So here's what happened when I tried prompting some chatbots to render beloved children's character Snow White in a way that would be inappropriate for young children.

Google is using AI to develop an ecosystem that supports several prototypes of smart glasses under the Android XR brand. The most prominent is collaboration with XREAL called Project Aura.

Months after benchmarking the future of AI-enabled advertising via primary research, WPP Media has released a new, methodologically-grounded framework to operationalize it.