"To just really manifest that connection in people's minds and to hopefully alter the phenomenon - at least temporarily - to make people dream about you and the product together."

Cybercriminals have evolved beyond stealing credit card numbers and passwords. They're now weaponizing AI to compromise advertising ecosystems, creating a crisis that threatens not just your media budget, but the fundamental integrity of digital advertising metrics. This isn't about isolated incidents of brand spoofing anymore – we're facing sophisticated, AI-powered deception campaigns that can scale instantly and adapt in real-time. Consider this: Your carefully orchestrated campaign isn't just competing for attention anymore – it's competing against intelligent systems that can generate thousands of variations of your own brand messaging, each tailored to specific demographic segments. …

In a year dominated by generative -- and agentive -- AI, it was a story about the good old metaverse that was the most-read "Media3.0" column of 2024: Colin Kirkland's column about virtual metaverse world "The Sandbox."

SonarX's partnership with Amazon's AWS makes its datasets accessible to developers, enterprises and institutions for free through AWS's Open Data platform, showcasing Amazon's confidence in Web3's potential to transform industries.

CJ 4DPLEX is working with National CineMedia to tie a full sensory experience into ads running at theaters.

Advertisers have not yet awoken to the revolution of Google's quantum computing chip breakthrough, announced last week. It will change online advertising and AI.

You've read the headlines and analysis of Omnicom's deal to acquire Interpublic. Now listen to the definitive podcast, courtesy of Google's NotebookLM Audio Overview. It took minutes to create and is actually pretty cool.

"Here's why this partnership is so relevant and newsworthy..." Or so said Google's NotebookLM when I prompted it to write a column explaining why you should care about its collaboration with Spotify.

"This is one of those transformative moments in transmedia," asserts Jonathan Millar, CMO of animation studio Barrier Four, which is creating new kinds of "playable media" campaigns for brands like Netflix on the metaverse platform.

By leveraging CGI and virtual production methods, the toy manufacturer took a step out of its comfort zone in order to mirror the immediate, visceral experience of creativity that the product offers kids.