Trade groups like the ANA and the WFA are accelerating their role educating the ad industry's use of AI. Now would be a good time to take a more proactive self-regulatory stance, too.

"We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."

3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.

Much has transpired since we last checked in with Shelly Palmer, and in this week's edition, he brings up to speed on the latest in disruptive media tech.

"Anyone below the age of 25 is treating Roblox as their primary platform for connection, communication and play all integrated into one environment."

As part of a rapidly accelerating game of holding company AI one-upmanship, IPG's roadmap includes a new sandbox, as well as engineering a new "iterative media mix" connecting audiences, creative and publishers.