A Microsoft-backed generative AI firm has unveiled a new model that can perform some reasoning tasks comparably with OpenAI GPT-4, and Gemini Ultra, its founder says.

Forbes has announced its own "permanent land" inside The Sandbox, a virtual metaverse world where users can build, own and monetize their gaming experiences.

Google is facing a backlash in response to its AI chatbot Gemini failing to acknowledge white people and instead opting to generate ethnically diverse images of historical characters. The historic information the generative AI models are built on could change historical facts to rewrite the future.

Hallucinations represent deviations from normal operations in AI systems, manifesting as unusual patterns, behaviors or the generation of fictitious outputs. Such anomalies arise from myriad sources, including corrupted input data, model drift, or unintended byproducts of the AI's learning process.

"With AI's ability to analyze large datasets, there's an increased risk of sensitive information being mishandled or used in ways that violate consumer privacy. Establishing clear internal guidelines and policies around AI usage in marketing can help ensure ethical practices and compliance with laws," explains SOCi CMO Monica Ho.

There's a lot of excitement around the limitless potential of AI, but there is also plenty of mistrust. Here are my top five ethical issues for marketers and agencies to consider.