- Apple Reportedly Will Integrate Google Gemini Into iPhone
MediaDailyNews, Laurie Sullivan - Monday, March 18, 2024
Apple could expand its search agreement with Google by building the Gemi ...
- LinkedIn Working On In-App Games
MediaDailyNews, Colin Kirkland - Monday, March 18, 2024
LinkedIn is looking to provide its users with simple, puzzle-based experiences simil ...
- A Fat Google Wallet: Airline, Movie Tickets Sent By Gmail Now Show Up There
Email Insider, Ray Schultz - Thursday, March 14, 2024
Google is using Gmail for yet another function, with confirmations and boardi ...
- Local Ad Spending Forecast To Grow 9% To $172B In 2024
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
Higher expected political ad spending and rapidly growing local CTV and O ...
- Media Consumption Shifts Influence Voters' Receptivity To Political Ads, Study Finds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Voters are more than twice as likely to be receptive to politic ...
- Solution For Gen Z Screen Addiction? A Barbie Flip Phone
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
HMD and Mattel team up for '90s-inspired antidote to doom-scrolling. ...
- Sarah The Cellular Slayer -- For A Day
Marketing Daily, Les Luchter - Tuesday, February 27, 2024
UScellular enlisted former vampire slayer Sarah Michelle Gellar to promote the Glob ...
- SSP PubMatic Posts 14% Revenue Increase In Q4, Stock Soars
MediaDailyNews, Wayne Friedman - Tuesday, February 27, 2024
PubMatic net income was up 46% to $18.7 million in Q4, wi ...
- TV Media Brands Are Strongest Among Puzzle, Action Gamers
Research Intelligencer, Robert Williams - Wednesday, February 28, 2024
People who play mobile puzzle or action games have a greater affini ...
- Instagram Developing A Snapchat-Like Feature Called 'Friend Map'
MediaDailyNews, Colin Kirkland - Monday, February 26, 2024
Instagram is developing a "Friend Map" similar to Snapchat's Snap Map, whi ...
- Threads Adds More X-Like Features While Trying To Set Itself Apart
MediaDailyNews, Colin Kirkland - Monday, February 26, 2024
After launching a trending topics list, drafting capabilities and an in-app camer ...
- Bluesky Allows All Users To Run Their Own Servers
MediaDailyNews, Colin Kirkland - Thursday, February 22, 2024
Following its public launch, decentralized microblogging app Bluesky is allowing all use ...
- Nokia Jumps Into AI Mobile Network Solutions Supported By Nvidia
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
Nvidia will work with Nokia to develop artificial intelligence solutions in i ...
- YouTube Revamps Creator Channel Pages For TV App
Television News Daily, Colin Kirkland - Tuesday, February 20, 2024
The new design for creators' channel pages is an effort to moderni ...
- Installs Up 56%, As AI Fuels Mobile Commerce Shopping Apps
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
As investment in generative AI continues to rise, boosting mobile marketing syste ...
- TikTok App Launches On Apple's Vision Pro VR Headset
MediaDailyNews, Colin Kirkland - Thursday, February 15, 2024
Apple's Vision Pro virtual-reality headset has added a native TikTok app, "reimagine ...
- Spotify Prioritizes Native Podcast Creation, Sunsets Beloved Podcasting Tools
MediaDailyNews, Colin Kirkland - Monday, February 12, 2024
The partnership with video and podcast recording platform Riverside will allow podcaste ...
- Bluesky Offered Users Taylor Swift-Free Super Bowl Feed
MediaDailyNews, Colin Kirkland - Monday, February 12, 2024
X competitor Bluesky offered its increasing growing user base the opportunity ...
- Linear TV Reach Sinks 4%, Daily Linear Viewing Narrows With CTV
Advanced TV Insider, Wayne Friedman - Thursday, February 8, 2024
Linear TV's average daily reach sank 4% to around 57 million hom ...
- AR Ad Measurement Guidelines Released For Review, Read Them Here
MediaDailyNews, Joe Mandese - Thursday, February 8, 2024
"The [AR ad] market is projected to generate $1.2 billion in reven ...
- In Pursuit Of 'Moving' Ad Moola, DPAA Launches MOOHA
MediaDailyNews, Joe Mandese - Wednesday, February 7, 2024
The new association within the association signals a return to DPAA's out-of-ho ...
- Jason Mamoa Channels Jennifer Beals In T-Mobile Super Bowl Spot
Marketing Daily, Les Luchter - Monday, February 5, 2024
Mamoa joins T-Mobile ad regulars Zach Braff and Donald Faison singing a ...
- Kochava Must Face FTC Location Privacy Charges
MediaDailyNews, Wendy Davis - Monday, February 5, 2024
Siding against mobile data broker Kochava, a federal judge has ruled th ...
- More Shoppable TV Is Coming
Advanced TV Insider, Wayne Friedman - Friday, February 2, 2024
Nearly 30% of CTV users have made a purchase directly from the ...
- Amazon Debuts Conversational AI Shopping Assistant As Ad Sales Climb
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Amazon announced its new generative AI-powered conversational shopping assistant Rufus Thursday ...
- Small Screen, Big Game: Super Bowl Viewing By Phone
TV Watch, Wayne Friedman - Thursday, February 1, 2024
How many will actually be watching the big game on their pho ...
- Is That A Paradox In Your Pocket, Or Are You Just Glad To Watch Some Video?
Media 3.0, Joe Mandese - Wednesday, January 31, 2024
There's an ironic paradox in new research released today that speaks volum ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- U.S. Marketers Missing Ad, Branding Benefits Of Privacy Regulations
Data & Programmatic Insider, Laurie Sullivan - Monday, January 29, 2024
Companies have made moves to protect consumer data, but marketers have n ...
- Mobile SEO In 2024: Table Stakes For Organic Success
Marketing Insider, Joshua May - Monday, January 29, 2024
For the first time, mobile sales surpassed desktop sales in the 20 ...