- AT&T Partners With NBA To Fulfill Fans' Hoop Dreams
Marketing Daily, Danielle Oster - Wednesday, December 11, 2024
The brand promoted its "NBA Dreams" sweepstakes with a promotional video starri ...
- YouTube Tests Multiplayer 'Playables' Games
MediaDailyNews, Colin Kirkland - Tuesday, December 10, 2024
YouTube has made multiplayer games available within its "Playables" gaming platform, highlighti ...
- 'A Voice Can Change Everything," According To AT&T -- So Call Your Mom
Marketing Daily, Danielle Oster - Thursday, December 5, 2024
Holiday campaign stems from the insight that many people save voice messag ...
- FTC Restricts Mobilewalla From Collecting RTB Location Data
MediaDailyNews, Wendy Davis - Tuesday, December 3, 2024
The FTC on Tuesday unveiled privacy charges against mobile data broker Mobilewall ...
- TV Ads, Tariffs, Payment Plans: Disengagement Or Pricey Buys?
TV Watch, Wayne Friedman - Wednesday, December 4, 2024
Future TV advertisers under the Trump administration will need to have so ...
- Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day
Performance Marketing Insider, Laurie Sullivan - Friday, November 29, 2024
Mobile shopping hit highs on Thanksgiving Day at 59.5% of all onli ...
- T-Mobile Asked To Drop Or Modify Snoop Dogg Holiday Ad
Marketing Daily, Danielle Oster - Monday, November 25, 2024
Better Business Bureau's NAD said brand failed to provide adequate disclosure ...
- How Apple Could Prepare To Ditch Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 25, 2024
AI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- Piloting The Holidays: Yahoo Mail Tools Help Shoppers Keep Track Of Purchases
Email Insider, Ray Schultz - Friday, November 22, 2024
With the new Yahoo Mail tools, consumers can also stay on t ...
- IAB Guides Advertisers Through Cross-Channel Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Understanding cross-channel measurement across devices for online advertising has become one ...
- Total Wireless Partners With Puerto Rican Boxing Icon Amanda Serrano
Marketing Daily, Danielle Oster - Tuesday, November 12, 2024
With Serrano,Total Wireless gets a a top athlete in her sport w ...
- Trade Desk Q3 CTV Ad Revenue Rises 36%
Television News Daily, Wayne Friedman - Friday, November 8, 2024
Advertising deal-making for CTV and video platforms via The Trade Desk continu ...
- Microsoft Performance Features Focus On Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
Video ads in the Microsoft Advertising Platform has been updated to all ...
- FTC Fights Kochava's Bid To Dodge Privacy Charges
MediaDailyNews, Wendy Davis - Thursday, October 31, 2024
Kochava and its subsidiary "waste the court's and the parties' time a ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
MediaDailyNews, Laurie Sullivan - Wednesday, October 30, 2024
Yahoo DSP will work with GeoEdge, which focuses on ad security a ...
- T-Mobile, Sheryl Crow 'Rallying For Hurricane Relief' During World Series
Marketing Daily, Danielle Oster - Monday, October 28, 2024
Effort includes a pledge to donate $25,000 for every homer hit ...
- Verizon's Visible Calls Back To Classic Game Series 'NFL Blitz'
Marketing Daily, Danielle Oster - Friday, October 25, 2024
The ad pays homage to the series with mock gameplay, depicting ...
- Straight Talk Wireless, NASCAR Driver Kyle Busch Celebrate Family Dynasties
Marketing Daily, Danielle Oster - Wednesday, October 23, 2024
The activation follows the brand entering into a NASCAR sponsorship agreement ...
- TikTok Doubles Down On Educational In-Feed Content
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
TikTok is expanding its in-app feed dedicated to science, technology, engineering, a ...
- Bluesky Sees User Growth In Response To X's 'Block' Update
MediaDailyNews, Colin Kirkland - Friday, October 18, 2024
With X moving closer to fully removing the "block" functionality, Bluesky h ...
- Two Ad-Tech Firms Link Up In A Programmatic Revenue Partnership
Publishers Daily, Ray Schultz - Wednesday, October 16, 2024
Axis and Gravite say they can drive better ad performance and outcom ...
- InMobi Advertising Offers Green Media Platform For Mobile And App
Publishers Daily, Ray Schultz - Wednesday, October 16, 2024
InMobi Advertising is collaborating with Scope3 to leverage its sustainability platform. ...
- Supercell Puts 'Curse' On Halloween
MAD, Fern Siegel - Tuesday, October 15, 2024
David New York produced its own version of scary in a n ...
- Kochava Settles Class-Action Complaints Over Location Data
MediaDailyNews, Wendy Davis - Tuesday, October 15, 2024
Mobile data broker Kochava on Tuesday told a federal judge that ...
- AI Is Coming To Phones - And Consumers Are Worried: Study
Mediapsssst, Richard Whitman - Monday, October 14, 2024
Thirty percent of smartphone users worry about AI making decisions without the ...
- Coldplay Brings New Record To The Metaverse Via Roblox Takeover
MediaDailyNews, Colin Kirkland - Thursday, October 3, 2024
Coldplay will offer fans and players a chance to listen to n ...
- TikTok Must Face Privacy Claims Over In-App Browser
MediaDailyNews, Wendy Davis - Thursday, October 3, 2024
TikTok users can proceed with a lawsuit alleging the company logged t ...
- A Microsoft Patent That Could Drive Search And Copilot
Performance Marketing Insider, Laurie Sullivan - Thursday, October 3, 2024
Inventors at Microsoft in a U.S. patent describe a "foldable display device ...
- AT&T To Exit Satellite TV Business With $7.6B Sale Of DirecTV
Marketing Daily, Danielle Oster - Tuesday, October 1, 2024
AT&T is selling the remainder of its 70% stake in DirecTV, whi ...
- Google Lags In Mobile AI, Captures Most Search Market Share
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 2, 2024
New Street Research found Google continues to lead in use for sear ...