- Kochava To Revise Privacy Practices To Settle Class-Action
MediaDailyNews, Wendy Davis - Friday, January 31, 2025
Mobile data broker Kochava says it will implement a feature aimed ...
- Outbrain Finalizes $1B Merger, Changes Name To Teads
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Outbrain has completed its acquisition of Teads for approximately $900 million, consisti ...
- Amazon Hit With Location Data Lawsuit
MediaDailyNews, Wendy Davis - Thursday, January 30, 2025
The Amazon Ads software development "enables backdoor access to consumers' devices a ...
- Court Strikes Down FCC Lead-Gen Restrictions
MediaDailyNews, Wendy Davis - Tuesday, January 28, 2025
The FCC order aimed to close the "lead generator loophole," which allo ...
- Uber's App Could Soon Look More Like Google Maps With Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Uber Advertising could expand ad units on i ...
- OfferUp Appoints Argonaut Agency Of Record
MAD, Fern Siegel - Thursday, January 23, 2025
OfferUp says its the largest mobile marketplace for local buyers and selle ...
- Consumers Spent $150B On In-App Purchases In 2024
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
Across all publishers, 258,000 apps were downloaded per minute in 2024 f ...
- AT&T Stages Experiential Event Series At College Football Championship
Marketing Daily, Danielle Oster - Sunday, January 19, 2025
Among the events: a "Playoff Fan Central" activation featuring an "immersive passi ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
"Just because companies "slap a 'privacy' or 'clean room' label on ...
- 'AT&T Guarantee' Launches During Orange Bowl, With Help From NFL Greats
Marketing Daily, Danielle Oster - Monday, January 13, 2025
AT&T uses the uncertainty of the college football playoffs to introduce i ...
- Samsung Galaxy Becomes Founding Partner For Women's Basketball League, 'Unrivaled'
Marketing Daily, Danielle Oster - Friday, January 10, 2025
Samsung Galaxy serves as technology partner for the three-on-three women's basketball leag ...
- T-Mobile Buying Vistar Media For $600M In Cash
MediaDailyNews, Joe Mandese - Monday, January 13, 2025
Vistar will be merged with the carrier's burgeoning Advertising Services unit, creati ...
- Google Can't Shake Privacy Suit Over App Data
MediaDailyNews, Wendy Davis - Wednesday, January 8, 2025
Siding against Google, a federal judge on Thursday rejected the company's reque ...
- Mobile Spending Hits Record 55% Of Holiday Total
Research Intelligencer, Robert Williams - Tuesday, January 7, 2025
Mobile shopping was highest on Christmas Day, driving 65% of online sa ...
- Verizon To Bring First 'Super Bowl FanFest' To 30 NFL Cities
Marketing Daily, Danielle Oster - Friday, January 3, 2025
Fans will have a chance to win a ticket to events acro ...
- Citing Surveillance Fears, Women's Group Praises FTC Settlements
MediaDailyNews, Wendy Davis - Thursday, December 26, 2024
"Data brokers' continued collection and sale of people's personal information, such ...
- Bluesky Stokes Competition With Trending Topics Integration
MediaDailyNews, Colin Kirkland - Thursday, December 26, 2024
By including trending topics, Bluesky looks to tap into what became X ...
- Hung Up On Mobile Phones: Consumers Are Addicted, View Them 205 Times A Day
Email Insider, Ray Schultz - Friday, December 20, 2024
Most people check their phones within 10 minutes of waking up, a ...
- OpenAI Challenges Google, Makes ChatGPT Search Free To All
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
OpenAI has made ChatGPT search available to all and its mobile a ...
- Merry Tech Tidings: AI On Track To Drive $200B In Online Sales
Email Insider, Ray Schultz - Monday, December 16, 2024
But there has been an uptick in returns and other retail challenge ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars Spent
MediaDailyNews, Laurie Sullivan - Thursday, December 12, 2024
While the percentage has increased from 36% reported in a 2023 stu ...
- AT&T Partners With NBA To Fulfill Fans' Hoop Dreams
Marketing Daily, Danielle Oster - Wednesday, December 11, 2024
The brand promoted its "NBA Dreams" sweepstakes with a promotional video starri ...
- YouTube Tests Multiplayer 'Playables' Games
MediaDailyNews, Colin Kirkland - Tuesday, December 10, 2024
YouTube has made multiplayer games available within its "Playables" gaming platform, highlighti ...
- 'A Voice Can Change Everything," According To AT&T -- So Call Your Mom
Marketing Daily, Danielle Oster - Thursday, December 5, 2024
Holiday campaign stems from the insight that many people save voice messag ...
- FTC Restricts Mobilewalla From Collecting RTB Location Data
MediaDailyNews, Wendy Davis - Tuesday, December 3, 2024
The FTC on Tuesday unveiled privacy charges against mobile data broker Mobilewall ...
- TV Ads, Tariffs, Payment Plans: Disengagement Or Pricey Buys?
TV Watch, Wayne Friedman - Wednesday, December 4, 2024
Future TV advertisers under the Trump administration will need to have so ...
- Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day
Performance Marketing Insider, Laurie Sullivan - Friday, November 29, 2024
Mobile shopping hit highs on Thanksgiving Day at 59.5% of all onli ...
- T-Mobile Asked To Drop Or Modify Snoop Dogg Holiday Ad
Marketing Daily, Danielle Oster - Monday, November 25, 2024
Better Business Bureau's NAD said brand failed to provide adequate disclosure ...
- How Apple Could Prepare To Ditch Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 25, 2024
AI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- Piloting The Holidays: Yahoo Mail Tools Help Shoppers Keep Track Of Purchases
Email Insider, Ray Schultz - Friday, November 22, 2024
With the new Yahoo Mail tools, consumers can also stay on t ...