• by Colin Kirkland , March 18, 2026

To persuade more creators to focus their efforts on Facebook, the Meta-owned social platform announced a “Creator Fast Track” program designed to help creators grow their audience and increase monetization from short-form videos.

The new program aims to attract creators currently succeeding on competing platforms by providing increased reach on eligible Reels, as well as monthly payouts of up to $1,000 for creators with at least 100,000 followers on Instagram, TikTok, or YouTube.

The Creator Fast Track Program also gives creators access to Facebook’s content-monetization tools – which help facilitate earnings from Reels, long-form videos, photos and text posts on the social media platform -- without having to meet the company’s usual follower count criteria.

According to Meta’s announcement, 2025 marked an all-time high for creator payouts on Facebook -- with nearly $3 billion paid out from creator monetization programs – a 35% increase from 2024.

The majority (60%) of Facebook creator payouts came directly from Reels, while the rest resulted from Stories, photos and text posts. Whereas the number of creators earning over $10,000 annually on Facebook has grown over 30% year-over-year, per Meta’s announcement.

Facebook will also introduce new metrics to help guide creators’ content strategy, including views on content that may be eligible for earnings; the approximate earnings per 1,000 eligible views; and a breakdown of why some views don’t qualify for earnings.

Days before announcing the Fast Track Program, Meta updated its content guidelines in order to provide creators with a better understanding of what will be prioritized by the algorithm as “original content.”

According to the tech giant, the company's de-prioritization of unoriginal content on Facebook caused both views and time spent watching original Reels to double in the second half of 2025, compared to the previous year.