- Dentsu Invests In Short Drama, App Developer Emole
Mediapsssst, Richard Whitman - Tuesday, April 29, 2025
The format is pay-per-view and younger viewers in particular are big fa ...
- Anthropic: How GAI Affects Performance Of Economy
Performance Marketing Insider, Laurie Sullivan - Monday, April 28, 2025
Software development is a major part of advertising platforms, ensuring that a ...
- Hard Rock Bet Channels Mockumentaries With 'Jackpot Season'
Marketing Daily, Danielle Oster - Wednesday, April 23, 2025
A series of ads for the gaming and sports betting platform focus ...
- Seamless Delivery Service Is Back, Along With $1 NYC Slice
Marketing Daily, Danielle Oster - Tuesday, April 22, 2025
The brand relaunch campaign is supported by OOH, paid social, and influenc ...
- Pinterest Prompts Teens To Stop Using It During School Hours
MediaDailyNews, Colin Kirkland - Tuesday, April 22, 2025
Pinterest is testing a new prompt designed to remind students that "Foc ...
- TikTok Renews MLS Partnership
MediaDailyNews, Colin Kirkland - Friday, April 18, 2025
TikTok will continue to be integrated into all league games via in-stadi ...
- Why Tinder Burned Its Logo
Marketing Daily, Danielle Oster - Monday, April 14, 2025
The dating app launched an "Ex Day" campaign celebrating letting go a ...
- Temu Pulls Its Google Shopping Ads, App Store Downloads And Ranking Impacked
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
After Temu discontinued Google Shopping ads in the U.S. last week, i ...
- BeReal Competes With TikTok, Launches Ads
MediaDailyNews, Colin Kirkland - Thursday, April 10, 2025
After five years, BeReal is officially launching ads in the U.S., followi ...
- Uber Advertising Strategizes About Attention, Big Bites In Carrots
Performance Marketing Insider, Laurie Sullivan - Friday, April 11, 2025
A study showed lift metrics produced the most surprising numbers. Ads view ...
- DOJ Sides Against Hearst In Battle Over Video Privacy Law
MediaDailyNews, Wendy Davis - Wednesday, April 9, 2025
The Video Privacy Protection Act, passed in 1988, "serves the government's substanti ...
- What Yodel Does For Mobile, Why NP Digital Acquired It
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 9, 2025
An understanding of tracking and the ability to funnel data are ...
- Mark Cuban Backs TikTok Alternative Built On Bluesky Protocol
MediaDailyNews, Colin Kirkland - Thursday, April 3, 2025
Famed American entrepreneur Mark Cuban has funded a pre-seed round for Skyligh ...
- Simple App: More Than Simply Intermittent Fasting
Pharma & Health Insider, Les Luchter - Thursday, April 3, 2025
Simple's "Weight loss without the stress" positioning includes time-focused eating and AI-power ...
- Google, Roblox Expand Immersive Ads Partnership, Add Measurement
MediaDailyNews, Laurie Sullivan - Tuesday, April 1, 2025
Measurement tools and partnerships were added with IAS and Kantar as we ...
- TikTok To Be Sold By April 5, Trump Says
MediaDailyNews, Colin Kirkland - Monday, March 31, 2025
Trump told Reuters the White House will strike a deal with ByteDan ...
- TikTok Expands Smart+ Catalog Ads And More
MediaDailyNews, Colin Kirkland - Wednesday, March 26, 2025
TikTok is focused on expanding its Smart+ automated ad solution, with ...
- SCOTUS Turns Away Cyberbullying Victims
MediaDailyNews, Wendy Davis - Tuesday, March 25, 2025
The Supreme Court on Monday declined to hear an appeal by cyberbullyi ...
- 23andMe Files For Bankruptcy, CEO Resigns
Marketing Daily, Danielle Oster - Monday, March 24, 2025
DNA testing company's value has plummeted in recent years, amid user priva ...
- Lawmakers Urge Trump To Support TikTok Deadline Extension
MediaDailyNews, Wendy Davis - Monday, March 24, 2025
"Without any further action from Congress, the 170 million Americans that re ...
- ChatGPT Was Out In The US And UK On Monday Morning
Publishers Daily, Ray Schultz - Monday, March 24, 2025
The problem appeared to be resolved by Monday evening. ...
- AI Predicts Gaming Behavior And Retention Rates
Data & Programmatic Insider, Laurie Sullivan - Monday, March 24, 2025
A report identifies trends and patterns expected to shape the gaming a ...
- Ramy Youssef Teams Up With Cash App For Effort Inviting Customers To 'Cash In'
Marketing Daily, Danielle Oster - Saturday, March 22, 2025
"Wingin' It" focuses on the brand's promise of $200 in free overdra ...
- Hard Rock Bet Asks Fans To Pick A Side With 'Battle of the Bets'
Marketing Daily, Danielle Oster - Wednesday, March 19, 2025
New daily feature on the sports betting platform lets players wager ...
- High-Performing Apps Outpace Rivals Through Effective Onboarding, Paywalls
Research Intelligencer, Robert Williams - Thursday, March 20, 2025
In most categories, the top 10% of apps convert downloads to tri ...
- Taboola To Deliver Ads On Microsoft's Outlook Mail And Office 365
Publishers Daily, Ray Schultz - Tuesday, March 18, 2025
The decade-long relationship between Taboola and Microsoft is expanded to cover addition ...
- With Mylow, Lowe's Takes AI To The Next Level
Retail Insider, Sarah Mahoney - Wednesday, March 19, 2025
The retailer believes its new app is more a DIY pal th ...
- Microsoft Windows Update Mistakenly Uninstalls Copilot
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2025
Microsoft said the March 2025 Windows updates automatically and mistakenly remove t ...
- Push For Profit: Seven Metrics For Tracking The Success Of Notifications
Email Insider, Ray Schultz - Friday, March 14, 2025
Open rates, clicks and conversions are some of the main measurements, Moenga ...
- Lyft Partners With Bilt Rewards, DoorDash
Marketing Daily, Tanya Gazdik - Wednesday, March 12, 2025
Lyft is the first rideshare company to offer pay with points capabili ...