The "live avatar" feature in the model creates an experience that listens, sees and speaks with a dynamic visual persona, with the goal to … Read the whole story

The In Real Life Act, unveiled by Senator Chris Murphy (D-Connecticut), would require social platforms with at least $500 million in ad revenue to … Read the whole story

Of all the self-aggrandizing things Trump has used our taxpayer dollars for, a paid ad calling on us to "love" him is the last … Read the whole story

Select games will also support ambient lighting integration in compatible vehicle models and trims, allowing interior lighting to respond to gameplay for a more … Read the whole story

Online impersonation scams "have been amplified by search engine, social media, and other digital marketplace platforms that profit from optimizing online ads for third … Read the whole story

A redesigned Copilot app, announced Friday, shifts from a standard chatbot to autonomous agent that pulls the entire strategy, budgeting and planning process into … Read the whole story

The idea that there was an accomplice in the Simpson murders stems from the odd memoir Simpson wrote in 2007 - 'If I Did … Read the whole story

The agency timesheet is finally dead. What comes in its place are contracts rooted in outcomes incentivizing the quality of results, not hours burned. … Read the whole story

Only 10% of people ages 18-24 watched any local news content within a given week, according to research from a survey commissioned by Ring … Read the whole story

According to the companies, the main goal is to help brands shift ad budgets toward the campaigns that are generating the best returns. Read the whole story

American Eagle is celebrating "Give Like Dolly Day," created by the Dollywood Foundation. The retailer will donate all proceeds from two products to The … Read the whole story

Marketing discipline and common sense both failed the cratering Nike brand. When does neglect turn into marketing malpractice? Read the whole story

Many consumers have begun to settle into routines with preferred chatbots. The implications for advertisers are reshaping the traditional marketing funnel. Read the whole story

Netflix had four of the top ten shows and posted the best overall results with six of the top 20 shows, followed by Apple … Read the whole story

Merging the two companies' streaming platforms into one to get greater scale may be challenging. How will consumers judge this possible streaming combination? Read the whole story

Everybody agrees AI saves time. Agencies believe the saved time should cost clients more. Read the whole story

The campaign, which launched last week and will run into 2027, is intended to help investors see the value in the company's data, research, … Read the whole story

Recent technology shows how Meta Platforms is moving toward search and transactions for brands rather than selling traditional advertising, and monetizing it through Muse, … Read the whole story

For advertisers, this technology will not change daily procedures today, but it lays the foundation for massive scale, hyper-localized ad delivery, and lower long-term … Read the whole story

The advertising often foreshadows significant cultural moments. Read the whole story

Leisure behavior can reveal to marketers not only what consumers buy but where they spend their attention. Read the whole story

The award honors a public figure outside the industry whose work has shaped how brands advertise, market, and reach new audiences. Read the whole story

Judge Timothy Kelly, a Trump appointee, early Thursday issued an emergency order requiring the White House to immediately restore the press credentials of CNN, … Read the whole story