It's unclear whether the data from OAREX is a lagging or leading indicator for the ad market, but it sends another mixed economic signal. Read the whole story
Meta Platforms on Wednesday escalated its battle with the FTC over teens' data by claiming in a new lawsuit that the agency's structure -- … Read the whole story
COMMENTARYThe shift from "exclusion" to "inclusion" lists is perhaps the most important shift in media planning in recent years. Today, I'd like to propose … Read the whole story
The long-time CEO of the Radio Advertising Bureau will be succeeded by Mike Hulvey, CEO of Neuhoff Media. Read the whole story
COMMENTARYThe TV topics everyone talks about today can be summed up in three words, "streaming, streaming, streaming." Read the whole story
The 70-year-old fast-food franchise has partnered with the media agency to engage new customers and highlight its commitment to communities. Read the whole story
As part of its Project Clover security and sustainability program, TikTok has announced a EUR12 billion investment in Europe over the next 10 years. Read the whole story
The title founded in 1872 killed its print edition three years ago. Read the whole story
COMMENTARYLytics built an Interest Engine on a suite of AI tools, including Google Vertex AI for Natural Language Processing. It helps brands create graphs … Read the whole story
Reddit is adding two advertising units as the company prepares for a rumored initial public offering and international expansion. Read the whole story
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A Texas law preventing social media platforms from removing offensive posts would "drive away users and advertisers -- and contradict the websites' own principles," … Read the whole story
It is sharing rights with four broadcast and cable networks, as NASCAR's first streaming-only partner. Read the whole story
Consumers express high loyalty to their default apps or sources. Read the whole story
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Strategically managed, some high-churn subscribers can actually enhance profitability, according to one strategic consultant's analytics. Read the whole story
Nearly four months after leaving Dentsu as CEO of media in the Americas, Doug Rozen has landed as CMO of Rokt. Read the whole story
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The ad-tech industry is ripe for consolidation, right? Maybe not. Maybe the industry is most ripe for a bunch of liquidations. Here is why: Read the whole story
COMMENTARYMastercard AI tech searches for answers as changes happen faster than many would expect, like it or not. Read the whole story
