The new features for advertisers using AI Max allow them to access one unified reporting system in Google Ads to help evaluate and validate … Read the whole story

"You need to be distinguishing between the good bots and the bad bots, because some of them are likely to be your customers," ARF's … Read the whole story

The appointment follows a formal review and extends WPP Media's longtime relationship with DoorDash in the U.S., Canada, Australia and New Zealand to more … Read the whole story

"If you think that this is an overly pessimistic view, I want to assure you that it isn't, because in some corners of the … Read the whole story

This revered animated series that premiered in 1989 shows no sign of slowing down or otherwise drifting into mediocrity as it enters its 38th … Read the whole story

The terms of service "do not promise that Meta will accomplish the impossible task of preventing a user from ever being exposed to misleading … Read the whole story

Lantern enables a multitude of platforms to share signals about accounts and behavior that go against their child safety policies. Read the whole story

The spending numbers reveal a market that's sizable but far from uniformly programmatic. Adoption varies dramatically by country and region. Read the whole story

Starting Sept. 26, advertisers will have more options to individualize their presence on Threads and Instagram. Read the whole story

A jury determined after trial that Google wrongly gathered analytics information even after mobile users attempted to block data collection. Read the whole story

As President Trump bars CNN, MS NOW and Politico from White House grounds, a study finds that people are torn over press freedoms. Read the whole story

For the past three centuries, science has been the driver of reality. Now our media has reversed the tide from embracing science back to … Read the whole story

Experts say we need to segment the time a person is in proximity to a screen - 'dwell' time' - from the actual 'attention' … Read the whole story

A study by Hub Entertainment finds that the 'default' platform - the service viewers turn on first - is linear TV for 72%. Read the whole story

The main goal: develop tens of thousands of campaign assets and platform-specific end-to-end content for all of Nestle's brands in Greater China. Read the whole story

She joined WPP in April of 2023 after serving as CFO at beverage company Britvic. Read the whole story